Tue.Apr 08, 2025

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[Download] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase Visibility for Data-Driven Decisioning

Partnerize

The increase in channel newcomers has sparked conversation around equitable rewards and commission attribution, with many partners unclear on the logic behind why they may (or may not) have been paid out for the referral of a sale they presumably influenced. The post [Download] Last Click vs. Spend Allocation: Leveraging Path-to-Purchase Visibility for Data-Driven Decisioning appeared first on Partnerize.

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PartnerOps: How Partner Operations Became Strategic

ZinFi

PartnerOps started as a simple way to sell products. At first, companies used resellers to grow fast. They cared more about sales numbers than long-term plans. Over time, things changed. Now, PartnerOps is about building strong relationships. It is also about helping partners grow and succeed. Early Days of Partner Operations In the beginning, companies worked with resellers and distributors.

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Quality and Strategy: The Ultimate Guide for 2024

ClearPoint Strategy

Master quality and strategy to drive business excellence. Learn how integrating these elements can enhance customer satisfaction and fuel sustainable growth.

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PartnerOps: How Automation Builds Smarter Partnerships

ZinFi

PartnerOps is changing how businesses work with partners. It helps companies manage their partner ecosystem better. PartnerOps uses tools like automation and AI to make work faster and easier. It also connects partner operations with sales and marketing. This creates a stronger path for business growth. In the past, companies used spreadsheets and emails to track partner work.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Dell Reveals Set of Innovations for AI-Ready Data Centers

Channel Insider

Recently, Dell Technologies announced the introduction of innovations to assist customers in accelerating their data center modernization and embracing the AI revolution. As IT teams move towards disaggregated infrastructure that abstracts compute, storage, and networking into shared resource pools to deliver improved scalability, efficiency, and adaptability, these new innovations are meant to help customers rethink their IT infrastructure approaches to better meet the needs of both traditional

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Anodot Establishing Cloud Cost Business Unit

Channel Insider

Anodot, a FinOps, BI, and anomaly detection solution provider, recently announced that it will form a business unit that will focus on the companys Umbrella Cloud Cost Management Platform, an all-in-one cost optimization platform for MSPs and enterprises. Announcement signals commitment to solving cloud spend concerns The Umbrella provides tools and features that address FinOps needs, are rooted in AI and business analytics, offer financial leaders transparent visibility into their cloud and sof

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The Evolution of PartnerOps: Past, Present & Future Best Practices

ZinFi

A Comprehensive Guide to Scaling and Optimizing Partner Ecosystems Best Practices Guides Download your COMPLIMENTARY COPY of The Evolution of PartnerOps: Past, Present & Future: AI, Industry Specialization & Growth Guide. A Comprehensive Guide to Scaling and Optimizing Partner Ecosystems. More on The Evolution of PartnerOps: Past, Present & Future: AI, Industry Specialization & Growth Partner operations (PartnerOps) have evolved dramatically from traditional reseller models t

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Forcepoint Acquires Getvisibility, Adds to AI & Data Security

Channel Insider

Data security provider Forcepoint recently announced its acquisition of Getvisibility, an AI-powered Data Security Posture Management (DSPM) and Data Detection and Response (DDR) platform. Deal expands full-lifecycle security play This acquisition will expand Forcepoints delivery of full-lifecycle security across hybrid environments, cloud platforms, and GenAI ecosystems from discovery and classification to real-time risk mitigation.

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Industrial AI: Powering Factories of the Future, Today!

Frost & Sullivan

AI is no longer a futuristic concept in industrial settingsit is actively reshaping factories, supply chains, and production floors today. Moreover, Industrial AI is taking over decision-making, automation, and process optimization, bringing in a new era of efficiency and innovation. Companies are leveraging AI not just to streamline operations and reduce costs but also to implement predictive maintenance, ensuring machinery runs optimally with minimal downtime.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Nerdio Co-founders on Growth, Channel Strategy, and NMM V6

Channel Insider

From the stage at NerdioCon in Palm Springs, Nerdio co-founder and CEO Vadim Vladimirskiy took MSP and enterprise customers through various tooling announcements, all aimed at driving complete Microsoft ecosystem adoption. We spoke with fellow co-founder and CRO Joseph Landes after the keynote address to learn more about Nerdios approach to the channel, why the VDI market is such a strong opportunity, and more.

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Enhancing Profitability as a Micromobility Sharing Provider: Perspectives from Industry Experts

Frost & Sullivan

Industry Insights: Highlights Market Evolution: Venture-backed expansion is outprofit-driven business strategies are in. Policy Influence: A renewed focus on regulatory frameworks is allowing players to unlock market advantages and drive profitability. Operational Strategy: Companies are optimizing their fleets to cut unnecessary costs and boost per-trip revenue.

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Guarding Your Manufacturing Business Against Cyber Threats: Key Cybersecurity Measures

Frost & Sullivan

As cyber threats continue to evolve, the manufacturing industry finds itself at the forefront of these attacks. For the third consecutive year, manufacturing has become the most targeted industry for cyberattacks. In 2024 alone, incidents surged by 75%, driven primarily by ransomware groups and state-sponsored attackers exploiting the increasing integration between Information Technology (IT) and Operational Technology (OT) systems.

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Cloud Transformation and Growth Opportunities for 2025: Adapting to AI, Security, and Emerging Technologies

Frost & Sullivan

AI is revolutionizing industries by enabling organizations to leverage vast amounts of data for enhanced decision-making, operational efficiency, and automation.This positions cloud service providers and hyperscalers as crucial enablers of the digital revolution. Today, as organizations revisit investment strategies in terms of IT infrastructure, processing, cloud storage, and security, Frost & Sullivan finds that: 73% of businesses consider hybrid and multi-cloud environments as critical to

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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2025’s Sky War: How Unmanned Aerial System (UAS) Communication Disruptors Are Dominating the Counter-Drone Revolution

Frost & Sullivan

The skies are no longer the calm blue canvases of peaceful aviation. In 2025 , theyre turning into highly contested zones where rogue drones , cyber attacks, and airborne espionage are pushing global defense systems into overdrive. At the heart of this shift lies a rapidly growing field: unmanned aerial system (UAS) communication disruptors. With counter-drone technologies evolving faster than ever, the latest Frost Radar on UAS Communication Disruptors 2025 is revealing the game-changers shapin

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Automotive Growth Strategies Under Trump’s Tariff Policy 2025

Frost & Sullivan

US President Donald Trumps recently announced reciprocal tariff policy is sending waves through the world economy and the global automotive industry is feeling the ripple effects. With tariffs impacting vehicle imports, production/manufacturing, raw materials, and components, the landscape has become increasingly protectionist, challenging global value chains and growth trajectories.

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