Mon.Dec 02, 2024

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Partnerships and Strategic Moves Define AWS’ 2024

Channel Insider

Amazon Web Services (AWS) has been a major player in the IT environment and managed service provider (MSP) space for a number of years now. AWS drives growth through partnerships and provides organizations with a marketplace to showcase their products and services with the channel. As a subsidiary of the larger multinational technology conglomerate Amazon, AWS provides cloud computing platforms and APIs to individuals, companies, and governments.

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Generative AI Needs a Good Manager Too

Vantage Partners

What do great managers have in common with generative Al (GenAI) superusers? The ability to craft effective prompts with appropriate context and a clear request. The skills required to efficiently share context and articulate a clear ask (to a great degree) are transferrable from computer work to human interactions. And the core concept is as easy as following a three-step template.

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Storj Launches Partner Program to Drive Cloud Storage Adoption via Channel

Channel Insider

Distributed cloud storage and compute vendor Storj has worked with channel partners for years, but it has now formalized its channel motion with the company’s first channel program. Storj CEO Colby Winegar told Channel Insider how the program was created and why he and the company decided now was the right time to fully embrace the channel. Channel First program built on feedback from existing partners Storj first created a partner portal in 2023, though by Winegar’s own admission, it wasn’t the

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Building the Future of Digital Construction Management Through AI, BIM, Sustainability, and Workforce in Construction

Frost & Sullivan

Movers & Shakers Interview with Wyatt Jenkins, Chief Product Officer, Procore Technologies Read our Movers & Shakers interview between Anirudh Bhaskaran, Industry Principal, Energy & Environment, Frost & Sullivan and Wyatt Jenkins, Chief Product Officer, Procore Technologies. The insightful conversation delves into understanding some of the key challenges prevailing in the construction industry, AI-driven innovation, cybersecurity measures, BIM and digital twin, the criticality o

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Video: BizCom Global CEO Explains The Greatest Risks To Customers

Channel Insider

In this episode of Partner POV, CEO of managed service provider BizCom Global, Mark Wiener, discusses the critical mistake many end user businesses make when they assume they’re too small to be the victim of ransomware or other types cyber attacks. He asks those business leaders, how much is your data is worth to you? Because, if the answer is “everything,” then you’ve got everything to lose by becoming an easy pay day for cyber criminals.

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Effective Sales Operations Management

SFE Partners

Key performance Indicators to consistently monitor and track sales success.

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You're Losing Money on Manual Invoice Processing! Here's A Solution

TRG Blog

86% of accounts payable teams rely on manual invoice processing 1. This can cause businesses to lose money and human resources that could be used in more strategic areas.

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5 Key Components on Building an Effective and Efficient Tech Stack

SFE Partners

Now more than ever you have so much technology at your fingertips. It can be overwhelming to decide which tools are the right fit for your business and what are the top priority tools to have. Below are the 5 Key Components a sales team should have available in their techstack to help with productivity and effectiveness. Data Tool- This tool will help source contacts and companies to contact.

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How social media is shaping Black Friday shopping in Australia

Impact

Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Download PD Example

SFE Partners

EXAMPLE: Download description would be placed in this area Download Download

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Leadership Changes Roundup: November Channel Moves

Channel Insider

As the end of the business year comes to a close, companies across the channel have continued making changes to their executive benches to help them gear up for the upcoming fiscal year. Channel Insider is dedicated to bringing you the latest news on industry leaders pursuing new opportunities. Every month, we will highlight the moves companies across the channel are making to revamp their executive benches and who has departed their current posts.

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SFE YouTube Video

SFE Partners

YouTube Example

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Technology Roadmaps: A Key Component of Successful ISTO Programs

ISTO / IEEE

At IEEE-ISTO, we see industry consortia and technology collectives working on various electro-technology innovations today that prove highly impactful to industry, ecosystems, and humanity. A key component that these progressive groups share is their adherence to a Technology Roadmap. Technology Roadmaps are vital in conveying the short and long-term goals and strategies of member organizations.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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N-able Adds to Global Leadership, Builds On Channel Offerings in Security & More

Channel Insider

Global technology vendor N-able announced in November three key leadership additions in channel sales and marketing and also the acquisition of Adlumin. Chief Revenue Officer Frank Colletti spoke with Channel Insider about why the strategic decisions made in 2024 will allow N-ale to stay ahead in the channel in 2025. New appointments in marketing and sales strengthen global experience On November 14 N-able announced the appointment of three new vice presidents to strengthen sales and marketing e

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How Companies Can Guard Against A Tariff-Related Supply Chain Crisis

CGS

12/02/2024 In this Forbes article highlighting strategies businesses can adopt to guard against a potential tariff-related supply chain crisis, Paul Magel advises businesses to bring in inventory ahead of tariff impositions and to diversify supply chains by exploring domestic or near-shore production. Paul also underscores the importance of resilience, strategic planning, and leveraging technology to navigate and capitalize on the evolving trade landscape.

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Computer Generated Solutions Promotes John Samuel to COO

Channel Insider

Global IT and outsourcing services company Computer Generated Solutions (CGS) recently named a new chief operating officer (COO) through internal promotion. John Samuel, the newly appointed COO with eight years of experience at CGS, spoke with Channel Insider and shared how his new role will shape initiatives in 2025. Samuel promoted to elevate AI adoption and global footprint Samuel’s elevation to the COO role follows a six-year stint as the company’s executive vice president.

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Creating a revenue-generating B2C loyalty program guide: Turn customer rewards into revenue growth 

Impact

In one of The Office’s most memorable episodes, Michael Scott’s Willy Wonka-inspired golden ticket promotion went hilariously wrong. His plan to randomly distribute five 10 percent discount tickets backfired when they all reached the same major client, forcing Dunder Mifflin to honor a 50 percent discount. A strategic loyalty program requires fundamentals Michael overlooked: Clear terms and conditions limiting reward stacking Systematic tracking of reward distribution and redemption

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten