Wed.Nov 06, 2024

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10 Essential Talents for a VP of Partnering

Partner Path

Experienced partner leaders share the skills you should hone. We had a fantastic summer series with three partnering leaders sharing their background and experience [find the links to watch the recordings at the bottom of this blog or view in the Resource Center ]. From these sessions, we learned that VPs wear a lot of hats, and they need the entire organization to support partnering efforts.

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Influencer + affiliate: The growth strategy most brands overlook

Impact

If you’re feeling the squeeze to stretch every marketing dollar, you’re not alone. Cristy Garcia , impact.com’s Chief Marketing Officer, shared some stats in a recent webinar, “Three in four CMOs report that they’ve been asked to do more with less—86 percent say they are under pressure to make significant changes to achieve sustainable results.

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The Role of Real-Time Updates in Partner Portals for Effective Partner Relationship Management

Mindmatrix

Partner Relationship Management (PRM) is essential for fostering strong relationships with channel partners. One key feature of effective PRM is the use of partner portals that provide real-time updates. These updates give partners immediate access to important information, allowing them to make informed decisions quickly. In this blog, we will explore how real-time data in partner portals enhances partner engagement and satisfaction, ultimately leading to better business outcomes.

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Is Working Yourself “To The Bone” Ever Worth It?

INSEAD Knowledge

In some sectors, workers are constantly pushed to extremes, not unlike stunt performers whose bodies are treated as tools – stretched and sacrificed to meet professional demands. Notably, similar patterns are observed in soul-sucking, albeit prized, careers such as consulting, investment banking and other financial services.The recent deaths of employees from Bank of America and Ernst & Young resulting from overwork reignited the furore arising from the alleged 100-hour work week and “inhuma

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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CompTIA’s Certification Arm Acquired by Thoma Bravo & H.I.G

Channel Insider

CompTIA, the well-known nonprofit technology industry association, is set to be acquired by two major investment firms: Thoma Bravo and H.I.G. Capital. Under the agreement, Thoma Bravo and H.I.G. will take over CompTIA’s core business – including its well-known IT certifications, training programs, and the CompTIA brand itself. This part of CompTIA will shift from nonprofit to for-profit status under its new owners.

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Why Compliance Is a Value-Add For MSPs And Customers

Channel Insider

Josh Hohbein, Information Security Lead at managed services provider centrexIT, explains how he and the MSP prioritize and approach compliance with customers. Most clients think they either don’t need a compliance framework, that it’s too expensive, takes too much time to create, or don’t understand it’s not part of their existing cybersecurity stack.

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How is your organization positioning itself to stay competitive and drive growth amidst the rapidly evolving electric vehicle space?

Frost & Sullivan

The automotive industry is in the midst of a groundbreaking revolution, with electric vehicles (EVs) rapidly taking over as a driving force in global sales. By the end of 2024, one in every five vehicles sold globally is expected to be a battery electric vehicle (BEV), underscoring the escalating demand for zero-emission transport. Southeast Asia, home to 700 million people, is positioning itself as a key hub for EV industry growth, fueled by proactive government policies and significant investm