Tue.Dec 17, 2024

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Wyebot Partners With Zebra Technologies To Automate WiFi Intelligence

Channel Insider

Network automation vendor Wyebot announced recently it has joined the Zebra PartnerConnect program. The partnership will bring Wyebots Wireless Intelligence Platform to Zebra customers and give Wyebot access to Zebras portfolio, along with training, marketing, sales, and technical benefits. As a PartnerConnect member, Wyebot now has access to industry-leading solutions, training and tools that will allow us to collaborate with Zebras global partner network, broadening access to our WIP and provi

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Cyber Week 2024: how top brands achieved 23% higher conversion rates through strategic partnerships 

Impact

Cyber Week 2024 drove $41.1 billion in online spending across the five-day period, according to Adobemarking a significant milestone in holiday retail performance. This strong performance emerged from a notable shift in consumer buying patterns: shoppers approached purchases more strategically, extensively researching products and creating wish lists months in advance.

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The Cybersecurity Stories that Defined 2024 in the Channel

Channel Insider

More than ever, cybersecurity posture is an incredibly important aspect of the IT channel, with wide-ranging implications. As we continue to generate colossal amounts of data, protecting systems and clients has become a challenging task that requires partnerships, new emerging solutions, and acquisitions to overcome such a challenge. Over the course of 2024, there have been major instances of companies addressing cybersecurity challenges through various means, as well as one company making amend

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B2B Partner Marketing Campaign Ideas to Drive Holiday Engagement

Mindmatrix

The holiday season is a critical time for B2B companies. Its an opportunity to close deals, engage with existing customers, and build momentum for the new year. For companies using partner marketing , the holidays provide a perfect chance to collaborate on campaigns that resonate with shared audiences, enhance brand recognition, and maximize mutual success.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Cavelo CEO on Bringing Data & Security Platform Exclusively Through Channel

Channel Insider

Data asset discovery and classification vendor Cavelo was founded in 2020 to alleviate budgetary and skill restrictions that keep businesses from securing their organizations. In 2024, the company shifted to focus entirely on operating through the channel with MSP, MSSP, and VAR relationships. Channel Insider spoke with Cavelo CEO James Mignacca to learn more about the process a vendor undertakes to build a channel focus and how the company knew the time was right to do so.

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Chile and Puerto Rico: LatAm’s Top Digitally Competitive Economies

CGS

12/17/2024 Nearshore Americas highlights how Chile and Puerto Rico lead Latin America in digital competitiveness due to robust ICT infrastructure and pro-business policies, according to a recent IMD Digital Competitiveness Ranking. In the article, CGS's Pablo Rossel Estay shares his insights into key factors driving its role as a regional data center hub, including Chile's telecom liberalization and large-scale projects like the Humboldt Cable.

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AdaniConneX Earns Top Honors in Data Center Infrastructure and Operation Industry by Frost & Sullivan in the Asia-Pacific

Frost & Sullivan

SAN ANTONIO, TX. 18 December, 2024 Frost & Sullivan, based on their comprehensive assessment, recognizes AdaniConneX with the 2024 Asia-Pacific Company of the Year Award in Data Center Infrastructure and Operations industry. AdaniConneX is applauded for implementation of global best practices across the data center infrastructure life cycle, starting with master planning, design & engineering, construction, operations and sustainability.

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Video: The Good, The Bad, And The Ugly Of AI With ABM Technology Group

Channel Insider

In Part 2 of this interview, Zac Paulson, Director of Product and Strategy at ABM Technology Group , explains to Channel Insider: Partner POV host Katie Bavoso the unfortunate trend of clients accepting a cybersecurity strategy and related solutions only after they’ve had a breach or close call. He says it’s driven his business to not accept clients unless they agree to ABM’s cybersecurity measures.

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How to get published: 8 common press release mistakes and how to fix them

Impact

Struggling to get attention from media outlets? Press outreach can feel like shouting at a rock concertnobody can hear you. But if you craft a solid press release, you can cut through the noise and land a spot on center stage. Journalists love that press releases help them generate content. However, 73 percent reported that fewer than a quarter of the pitches were relevant, so most press releases were ignored.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.