Podcast Advertising Rates: How Much Does It Cost To Buy Ads on a Podcast?
Jake Jorgovan
MAY 19, 2023
Podcasting is growing at a tremendous rate, and podcast revenue is growing right along with it. It is estimated that podcast ad revenue will jump from $2 billion in 2023 to nearly $3 billion in 2025. There are more than two million podcasts today and that number is growing. According to Edison Research, in 2021, 78% of the people in the U.S. were familiar with podcasting and 57%, or 162 million people, listened to at least one podcast.
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