Alliance Partner Selection, How Easy Can It Be?
Peter Simoons
MARCH 24, 2024
Let’s talk about Alliance partner selection! How easy can it be? Some people try to make it really simple. They follow the “executive” approach: one executive meets another and they feel their companies should work together. Then, when they come back into the office, you as the Alliance Manager are assigned the task to make it work. You do get some sort of executive support from the powers that be, but not exactly the type of support you want especially if we refer to executive sponsors.
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