This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Winning with Partner Advisory Councils In this episode, Mary Catherine Wilson , CMO of Future Tech Enterprise, Inc., joins Sugata Sanyal to explore the impact of Partner Advisory Councils on vendor-partner collaboration, partner enablement, and business growth. Drawing from her experience leading partner programs at Accenture, Dell, and Future Tech, she shares strategies for structuring councils, engaging partners effectively, and implementing feedback-driven improvements.
Partner Marketing: Control the Scroll, Control the Outcome In this episode, we explore partner marketing strategies with Justin Zimmerman from Partner Playbooks. He reveals how marketers can control the scroll and capture audience attention using multi-channel tactics, including LinkedIn, email, WhatsApp, and webinars. Justin breaks down the Partner Pod model, a scalable co-marketing framework that aligns sales and marketing efforts across multiple partners.
Master the theory of constraints with this practical guide to strategy execution, focusing on identifying and overcoming bottlenecks for improved performance.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Finding the right anesthesiologist is an incredibly important task for healthcare organizations, as these professionals play a key role in ensuring patient safety and comfort. Whether hospitals, surgical centers, or private practices need a full-time anesthesiologist or locum tenens support, specialized recruiting firms can help throughout the hiring process.
Nasuni, a unified file data platform for hybrid cloud environments, announced that it will debut a new integration with the CrowdStrike Falcon cybersecurity platform. The new integration, available on the CrowdStrike Marketplace, will deliver real-time threat detection and enhanced data recovery by sharing actionable intelligence, strengthening data protection, and minimizing downtime after an attack.
Sign up to get articles personalized to your interests!
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Nasuni, a unified file data platform for hybrid cloud environments, announced that it will debut a new integration with the CrowdStrike Falcon cybersecurity platform. The new integration, available on the CrowdStrike Marketplace, will deliver real-time threat detection and enhanced data recovery by sharing actionable intelligence, strengthening data protection, and minimizing downtime after an attack.
In a conference room at its leafy campus in Seattle, Microsoft's board members engage in what might appear to onlookers as intellectual combat. Directors challenge assumptions, disagree openly with the CEO and occasionally upend conventional wisdom. Beneath this seeming friction lies something revolutionary:carefully cultivated psychological safetythat transformed Microsoft from a tech giant losing its edge into a trillion-dollar innovator.Under the stewardship of CEO and board chair Satya Nadel
Nerdio, an automated end-user computing (EUC) platform, has received a $500 million Series C investment from General Atlantic, with participation from Lead Edge Capital and StepStone. The investment values Nerdio at more than $1 billion. Nerdio rewarded for strong growth as cloud remains complex Nerdio is a platform that works to alter how organizations deploy and manage Microsoft cloud technologies, as organizations spend millions on attempting to manage their complex cloud environments.
The global defense industry is charging into a new era of high-tech warfare , where AI-powered battle strategies, autonomous drones, and cyber warfare are becoming the new normal. As geopolitical tensions intensify and nations ramp up military spending, defense giants are scrambling to stay ahead in the arms race. The battlefield of the future is no longer just about firepowerits about who controls the data, the algorithms, and the machines that decide the fate of war.
Evolve IP and ATSG will now be known as XTIUM, following the merger of the two companies, and will be a next-generation MSP focused on delivering strategic partnership experience with AI readiness and premium, high-touch security to enable innovation and growth for organizations across IT, finance, healthcare, and more. New organization remains focused on complex IT needs ATSG and Evolve IP merged in November 2024 , allowing the organizations to serve 950,000 users across their 1,700 global cust
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
The aerospace and defense (A&D) industry is entering a transformative era where technological advancements, geopolitical shifts, and sustainability initiatives are converging to shape new frontiers of innovation. With global defense budgets on the rise and the urgent need for sustainable aviation solutions, organizations must rethink strategies to remain competitive.
The ever-increasing cunning of cybercriminals is the driver of yet another collaboration this week. Accenture has teamed up with CrowdStrike to help businesses simplify their cybersecurity approach. The two companies have developed a unified platform that combines various detection and response tools. Thus, companies can now funnel all their security through one system rather than juggling multiple solutions.
The Future of Workplace Management The workplace management industry is evolving, with adaptability becoming essential post-pandemic. Changing office space demands now prioritize flexibility, sustainability, and employee well-being. However, 72% of companies enforcing return-to-office policies have seen higher attrition due to poor user experience. To address this, organizations must focus on creating adaptable workspaces that meet diverse needs while integrating ESG (Environmental, Social, and
Cohesity has announced that it is expanding its Cohesity Gaia, an NVIDIA GPU-enhanced enterprise search assistant, to more on-premises environments. Cohesity Gaia brings AI to the on-prem infrastructure world The solution will deliver AI search capabilities for data stored on-premises and will be compatible with Cisco UCS, Hewlett Packard Enterprise (HPE) platforms, and Nutanix.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
As AI rapidly transforms from a niche capability to an essential component of modern project management, organizations face a critical question: how can we leverage AI as a true team member rather than just another tool? In a recent webinar, “ AI Team Members: How to Form a More Effective Partnership in Value Delivery ,” Andy Jordan (President, Roffensian Consulting S.A.) and I explored this challenge and discussed practical strategies for enhancing value delivery through strategic A
San Antonio, TX March, 18, 2025 Frost & Sullivan has awarded Spectralink the 2025 Global Customer Value Leadership Award for its outstanding DECT solutions, recognizing the companys exceptional commitment to delivering reliable, high-performance communication solutions in mission-critical environments. This prestigious award highlights Spectralinks leadership in the enterprise mobility space, showcasing its legacy of over 35 years of innovation, expertise, and a relentless drive to transfo
Have you ever purchased a product based solely on a friend’s recommendation? Or maybe you discovered that popular skincare brand through TikTok videos. These everyday decisions showcase word-of-mouth marketing (WOMM) in actiona strategy that’s become increasingly vital for the health of your business. In our ad-saturated environment, authentic recommendations significantly outperform traditional advertising.
Strategic partnerships, expanded EV portfolios, and new production hubs set to reshape the global automotive landscape LONDON, 18th March 2025 The global automotive industry is undergoing a significant transformation, with 2025 poised to bring new developments influenced by key events in 2024. As automakers navigate evolving market conditions, strategic partnerships, electrification, and the rise of new manufacturing hubs will be central to industry growth.
Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
The art of food packaging is not modern by any means. It can be traced back thousands of years, with the earliest materials being animal skins, nuts, and leaves. Over time, these packaging materials have evolved into todays versions of paperboard, flexible plastic, and low-density polyethylene. The question is, are they safe? We know that at least plastic is not.
The Future of Healthcare Technology at HIMSS 2025 The 2025 HIMSS Global Conference and Exhibition brought together approximately 28,000 healthcare and technology leaders from around the world at the Venetian Convention & Expo Center in Las Vegas from March 3-6, 2025. The Frost & Sullivan Healthcare and Life Sciences Experts had an exciting time engaging with industry pioneers and uncovering the latest innovations shaping the future of healthcare.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
52 
Let's personalize your content