Marketing to the new informed consumer
Impact
APRIL 7, 2025
Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.
Impact
APRIL 7, 2025
Bylines and articles of impact.com, the leading partnership marketing platform globally. See these features of impact.com in news and media.
ClearPoint Strategy
APRIL 7, 2025
Master technical metrics to enhance data-driven decisions, improve performance, and align with strategic goals for organizational success.
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Channel Insider
APRIL 7, 2025
In this episode of Partner POV, host Katie Bavoso speaks with Chari Rhoades, Vice President of Americas Channel and Partner Sales at Proofpoint, and Eric Kohl, Vice President of Global Vendor Engagement, Security and Networking at Ingram Micro, about a major milestone in the channel: For the first time ever, partners can quote, sell, and order Proofpoint solutions directly through the Ingram Micro Xvantage digital experience platform.
Tishkoff
APRIL 7, 2025
The reliability of AI-generated legal documents is under scrutiny. In October 2024, a Melbourne lawyer faced referral to the Victorian legal complaints body after using AI software to generate a list of non-existent case citations in a family court dispute. The lawyer admitted to not verifying the AI-generated information. This is only one incident of many happening throughout courts.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Channel Insider
APRIL 7, 2025
Oracle has acknowledged to customers that hackers recently breached a dormant “legacy” system and stole outdated login credentials. According to Bloomberg , the compromised environment hasn’t been active for eight years, and the stolen credentials are no longer current. Oracle was quick to assure clients that the compromised data was outdated and non-sensitive, but evidence suggests otherwisethe hackers have posted even more recent records from 2025 on a hacking forum.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Channel Insider
APRIL 7, 2025
Identity security provider Veza recently launched its Veza Identity Partner Program (VIPP), a global program for resellers and channel partners. VIPP targets success with VARs, GSIs, and CSPs VIPP is meant to boost go-to-market success and build strategic partnerships. It focuses on empowering select partners with key ecosystems, including value-added resellers (VARs), global system integrators (GSIs), cloud service providers (CSPs), and strategic alliances.
ForzaDash
APRIL 7, 2025
Case Study: $2.57M Pipeline Generated Over 40 Months for Leading Backup & Disaster Recovery Provider Objective A leading Backup & Disaster Recovery (BDR) provider partnered with ForzaDash to generate high-quality leads and build a consistent sales pipeline among MSPs and IT service providers. The campaign aimed to deliver real value via a gated listicle while capturing actionable prospect data.
Channel Insider
APRIL 7, 2025
Recently, DNSFilter, a leader in cybersecurity threat filtering at the DNS layer, announced its acquisition of Zorus, a provider of endpoint-based web filtering and user behavior analytics. The acquisition reinforces DNSFilters dedication to MSPs and enhances the companys filtering capabilities. Furthermore, it unites the strengths of both platforms to provide a single, comprehensive security solution.
SEO Magazine
APRIL 7, 2025
Brands notice how AI search engines like ChatGPT reshape online visibility by featuring more interactive queries.While Google still leads overall search volume, chat assistants highlight more conversational recommendations. Users often skip traditional result pages, which means businesses must stay persuasive in these AI-powered answers.Problem-solving sessions?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Tishkoff
APRIL 7, 2025
The “Right of Light” is a legal easement in English law that grants long-standing owners of buildings with windows the right to maintain adequate natural illumination. This principle prevents neighboring landowners from constructing buildings or structures that obstruct the light reaching those windows, potentially diminishing the property’s amenity and value.
Frost & Sullivan
APRIL 7, 2025
The 18th International Conference on Advanced Technologies & Treatments for Diabetes (ATTD 2025) held in Amsterdam during March 1922 highlighted transformative innovations in diabetes management. From automated insulin delivery (AID) advancements to AI-driven glucose monitoring and emerging cellular therapies, industry leaders showcased the future of diabetes care.
Frost & Sullivan
APRIL 7, 2025
The Automation Revolution: 8 Key Forces Driving Growth in Smart Factories As industries race toward full automation, 2025 is emerging as a defining year for industrial transformation. AI-driven systems, cloud-powered analytics, and ultra-fast connectivity are converging to reshape factory operations and optimize supply chains. These advancements are not just improving efficiencythey are redefining manufacturing strategies, fostering innovation, and creating new competitive advantages.
Frost & Sullivan
APRIL 7, 2025
Automation at a Crossroads The global autonomous guided vehicles (AGVs) and autonomous mobile robots (AMRs) industry is shifting at an unprecedented pace, redefining industrial logistics, warehouse management, and smart manufacturing. As companies strive for efficiency, cost reduction, and resilience, AGVs and AMRs are becoming indispensable. With AI-driven navigation, enhanced interoperability, and a surge in industrial automation, businesses are embracing these technologies at an unprecedented
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Frost & Sullivan
APRIL 7, 2025
Key Announcements Made U.S. President Donald Trump’s recent imposition of a 26% “discounted reciprocal tariff” on Indian imports has made Indias exports to USA volatile. The impact of these tariffs is expected to vary across industries while some industries may face challenges, others could benefit from new opportunities, especially where competing nations are subject to higher tariff rates.
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