3 reasons why corporate partnerships don’t fit a formula
Stellar Partnerships
AUGUST 18, 2024
In the movie When Harry Met Sally the heroine drives everyone crazy when she orders a meal. She wants extra ingredients, different combinations, the sauce on the side; she wants it just the way she likes it. Non-profits sometimes feel the same frustration as that café waitress when they are prospecting for corporate partners. They’ve created a lovely menu of options, usually in partnership tiers, and they can’t understand why the corporate doesn’t just pick one.
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