February, 2021

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Where is the Reporting Line for an Alliance Team?

Peter Simoons

Last week I was asked a question about where would be the best location for an alliance & partnerships team in an organisation for reporting purposes. Like with many things in alliances & partnerships there isn’t one single answer that fits all organisations! If you read my previous column about the differences between alliances and partnerships, you will understand that there are many different types of alliances and partnerships.

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The Importance of Perspective in Partnerships

Stellar Partnerships

When my kids were small, we had a weekend stopover in Amsterdam. It broke up the butt-numbing monotony of a long- haul flight to the UK in economy class. I excitedly showed them the canals, the architecture and the glorious Van Gogh museum. When I asked my son what he liked best about the trip, what did he say? “Mum, they served hot chips in a cone, with mayonnaise instead of tomato sauce!

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5 Partnership Challenges Agencies Face (And How to Tackle Them Head-On)

Crossbeam Blog

As an agency partner manager, you’ve got a lot of relationships to support.

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Top Podcast Production Companies & Services in 2021

Jake Jorgovan

With so many moving parts involved in producing a high-quality podcast, it makes sense for businesses or individuals to outsource part or most of their podcast production to a team of experts. Depending on your unique situation and available resources, you can choose to work with a full-service agency or more of a low-cost solution to handle the basics.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The 4 C’s of Effective Advocacy During COVID-19

Partners Preceptors

During a conversation last week with veteran lobbyists about how COVID-19 will impact advocacy, it became clear that there are four keys to effectively advocating your member’s concerns in 2021 and beyond: Contacts, Conciseness, Coalitions, and Communication. We were shooting an episode on this topic for Partners’ video-blog, Association Peeps in Cubicles Drinking Coffee, and … Continue reading The 4 C’s of Effective Advocacy During COVID-19.

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COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

COVID-19 has drastically changed the way we do business. As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. Dinners and face-to-face meetings have been replaced with Zoom happy hours, sales conferences are now virtual, and work from home is the new normal.

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Ensure a Three-Way Value Proposition

Peter Simoons

Tip 4: Ensure a Three-Way Value Proposition. In an ideal world, altruism or selflessness – the capacity for doing something without expectation of anything in return except for the sheer pleasure of being able to serve others – is a good virtue to possess. Being selfless makes us akin to angels. We don’t live in an ideal world, however, and it is only natural for us to expect something in return whenever we do a good deed, even if it is only the sheer pleasure that comes with service.

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Partnering is Personal

Partner Path

Partner Relationships Need a Personalized Touch, Even When You’re Not In-Person. In our recent channel chief virtual roundtable, we asked leading technology channel executives what was keeping them up at night. Surprisingly, it wasn’t partner sales, additional enablement, driving customer adoption or even the plethora of small solution providers teetering on the edge of a pandemic-fueled extinction.

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Couch to $500K

Stellar Partnerships

Many of you know me from before my Stellar Partnerships life and I’m sure you associate me with running. I ran all the time – almost every day. Starting Stellar also coincided with me becoming a Mum and I’ve pretty much written off running in the last few years. I couldn’t find the time, I didn’t have the energy, I didn’t enjoy it anymore – you name it, I had the excuse for not getting out there to run.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Top Podcast Production Companies / Agencies in 2021

Jake Jorgovan

With so many moving parts involved in producing a high-quality podcast, it makes sense for businesses or individuals to outsource part or most of their podcast production to a team of experts. Depending on your unique situation and available resources, you can choose to work with a full-service agency or more of a low-cost solution to handle the basics.

Finance 130
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Will Co-Selling Ever Rule the World?

CoSell

Just a few years ago, co-selling was a little-known term. Yet, today, co-selling is taking the sales world like wildfire. It begs the question that I just heard from Dan, a dedicated Sales V.P., "Will co-selling ever rule the world?" Now, if you were in on our conversation, you'd hear that this question was asked partly in jest and partly in earnest.

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7 Tips for Building an Effective Co-sell Program

PartnerTap

Building and scaling a successful co-sell program is challenging because effective co-selling requires engagement between partnering field sales teams. We’ve seen many companies establish co-selling programs where their smaller partners pay for an elite co-sell status with the promise of access to their field teams. What we’ve learned from this type of partner program is that co-selling cannot be claimed as a status or a partner tier and it cannot be purchased. .

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The Difference Between a Partnership and an Alliance

Peter Simoons

Do you ever wonder what the difference is between partnerships and alliances? It’s an interesting question, and one that has a few possible answers. Those answers range from “there is no difference” to “it depends …” to “there is a huge difference”! The words partnerships and alliances are generally used interchangeably. So, from that perspective there is no difference.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Understanding the IEEE Standards and Processes That Affect Fuel Cells

ISTO / IEEE

This article contributed by By Karen Quackenbush, FCHEA and Mark Siira, IEEE. Introduction. IEEE is an organization working to foster technological innovation and excellence to benefit humanity. As the world’s largest technical professional organization focused on technology advancement, IEEE creates industry standards to establish best practices in a broad range of technologies.

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Don’t try and sell snow boots in Hawaii

Stellar Partnerships

Last winter, I became obsessed with the idea of getting snow boots. I live in an igloo (almost), have Raynaud’s disease and with staying home every day I thought snow boots would be the perfect solution to keeping me warm. In the UK, I keep a pair and use them whenever I go back for Christmas. I was obsessed with getting a pair just like them. Knee high, super comfy, fleece lined and they look good(ish) with jeans.

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The 4 C’s of Effective Advocacy During COVID-19

Partners Preceptors

During a conversation last week with veteran lobbyists about how COVID-19 will impact advocacy, it became clear that there are four keys to effectively advocating your member’s concerns in 2021 and beyond: Contacts, Conciseness, Coalitions, and Communication.

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Co-Selling: Expectations vs. Reality

CoSell

When clients first consider collaborative selling, they often have hopes and dreams mixed with reality. To be extremely effective, we need to sort out expectations and reality. To get the results we desire, we must do a meticulous and organized process to get the best results. Let's look at how to do this. Collaboration is defined as, "the action of working with someone to produce or create something.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Prospects and Pitfalls for the Post-Pandemic Organisation

INSEAD Knowledge

Big changes are coming for organisations and organisation designs. Whether they will be for good or ill depends on how leaders confront three key possibilities uncovered by the pandemic.

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Do a Proper Fit Analysis on Your Potential Partner

Peter Simoons

Tip 3: Do a Proper Fit Analysis on Your Potential Partner. When choosing a partner for a relationship, any relationship, do you take the time to get to know them? Or do you simply decide you like them and hope for the best? Obviously, taking the time to get to know a potential partner is considered ideal. Right from the start, you develop an idea of whether or not this person is compatible with you and shares the same values with you.

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Partnership on AI and USC Center for AI in Society To Advance Research and Deployment in Explainable Artificial Intelligence

Partnership on AI

The Partnership on AI today announced that USC Center for AI in Society has joined as a member of the Partnership to advance research efforts in Explainable AI (XAI) and Fairness, Transparency, and Accountability (FTA) in AI. As the Partnership on AI works to advance the development and deployment of responsible AI technologies, the addition of the USC Center for AI in Society strengthens the Partnership’s ability to incorporate a wide variety of perspectives and stakeholders into its work. .

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Share the love on Valentine’s Day

Stellar Partnerships

“ She knows if you bought the flowers from the servo ”. This was the sign outside my local florist. Enough to strike fear and guilt into the cheapskate Romeos in the neighbourhood. It’s Valentine’s Day soon and the shops are awash with ways to show your love. You can avoid the overpriced red roses or handmade chocolates, but you can make an effort to share the love among your corporate partners, colleagues and supporters.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Cloud Providers’ Investments in Edge Computing, AI, and 5G to Magnify Global Data Center Market by 2025

Frost & Sullivan

APAC is set to become the largest market for data centers over the next few years, reveals Frost & Sullivan. Santa Clara, Calif. – February 10, 2021 – Frost & Sullivan’s recent analysis, Increased Investment by Cloud and Colocation Providers Drives the Global Data Center Market , finds that continued high levels of technology deployment worldwide will result in a proliferation of data created, driving the need for data processing and storage capacity.

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The 7 Top Trends for 2021 For Co-Selling

CoSell

Curious what lies ahead for co-selling in 2021? We've scoured the news and selected the 7 critical trends for collaborative selling. All of the indicators from industry experts, news, and sales consultancies point to the ongoing reliance on collaborative selling. Not only do trends confirm that software will become more utilized, but teams will become more skilled in making the best use of technology.

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What It Means to Embark on a Journey of Change

INSEAD Knowledge

Many executives have a nagging sense that something is amiss in their lives. But not all of them find the courage – or the tools – to tackle what needs fixing.

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Meet 3 Smart Partnerships That Made the Most of 2020, Featuring Fin vs Fin, PCH, CBDistillery™

Impact

In December, we asked our wonderful community of users to share their most successful and innovative partnership experiences of 2020. We received dozens of great responses — here highlighted three of the most intriguing here. We hope these stories inspire you to stretch your partnership wings, innovate, and grow in 2021!

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Partnership on AI Assembles Global Community To Build a Healthy Information Ecosystem

Partnership on AI

In 2020, we witnessed how misleading and harmful online content presents challenges for democracy, public health, and even well-being. While not a panacea for such challenges, AI techniques can help ensure high-quality public discourse online, whether through triaging mis/disinformation for human review , recommending credible content , or even providing opportunities for creative expression.

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Learning from the partnerships in the ‘Wood-Wide Web’

Stellar Partnerships

With international travel off the table this year, I spent my summer holiday wandering lakes, woods and countryside in Victoria instead. It took me back to my childhood, exploring the ancient nooks and crannies of Epping Forest in the UK. What a delight to see an article in my weekend paper (yes, I still love old-fashioned print) about the complex networks and partnerships that exist in old-growth forests.

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Have You Started Planning Your 2022 Customer Experience Initiatives?

ITA Group

Have You Started Planning Your 2022 Customer Experience Initiatives? The new normal. A fresh start. Or perhaps, though hopefully not, 2020: Season Two. Regardless of how you feel about the last twelve months, they are in the books. You hear me—it’s done. Now, it’s already time to start thinking about 2022 and how you plan to integrate an urgency for customer experience into everything you do.

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