This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Data sharing is essential to driving revenue with your partners. Channel managers need visibility into global ecosystem overlap, so they know which accounts to target with their various partners. Considering how necessary it is to channel sales, you would think that everyone was sharing data with each other. However, anyone who works in channel knows how difficult it can be to get essential data from their partners.
COVID-19 and its aftermath will test the business sustainability and resilience of shared mobility companies. With the change in fundamental market dynamics as a result of the pandemic, stakeholders are already in the process of designing new strategies and roadmaps for growth.
You’re leading partnerships at a new company and you’re eager to start proving your value by signing up new partners and executing your co-marketing and co-selling playbook — but hold your horses, not so fast!
Tip 15: Be Flexible in Transitioning the Partnership. French essayist Francois de La Rochefoucauld once wrote that the only thing constant in life is change. As clichéd as it may sound, it is indeed true. Change happens whether we like it or not, and we have to brace ourselves to embrace that change in order to move forward. Partnerships are started with an intention and with a scope based on what you know and based on your organization’s strategy at the time of creation.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Within the Executive Growth Alliance, peers from US, Europe, Latin America and Africa collaborate to solve Specific Actionable Challenges. At the conclusion of each Executive Growth Circle (EGC), all participants are challenged to commit to action with accountability to apply the insights gained during the EGC. When they reconvene for the next EGC, all will share their newfound knowledge (i.e., key learning) from application of knowledge in their workplace.
You’ve probably heard of the good ol’ SWOT analysis. A business imperative that’s one of the first things you’re often taught in any sort of business/marketing/communication course. For those unaccustomed, a SWOT is a technique used to help an organisation identify their Strengths, Weaknesses, Opportunities, and Threats, often related to competitors or feasibility planning.
Sign up to get articles personalized to your interests!
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
You’ve probably heard of the good ol’ SWOT analysis. A business imperative that’s one of the first things you’re often taught in any sort of business/marketing/communication course. For those unaccustomed, a SWOT is a technique used to help an organisation identify their Strengths, Weaknesses, Opportunities, and Threats, often related to competitors or feasibility planning.
Finding a lead generation service can be a complicated task—there are many fly-by-nighters with a beautiful website and the gift of the gab, but their results lack expertise and are simply hot air. And then there are those lead generation agencies that don’t give value for money. How can you find a lead generation company that actually knows what it’s doing and can be counted on to bring new business to your sales pipeline?
Managed service providers (MSPs) both large and small are reassessing their approaches to managing IT in the wake of a cyberattack against the IT service management (ITSM) platform provided by Kaseya. Kaseya is now reporting its software-as-a-service (SaaS) instance of its Virtual System Administrator (VSA) platform will be back online sometime between 4:00 and 7:00 EST today.
Tip 14: Prepare Your Partnership by Following a Structured Alliance Process. Remember how we mentioned earlier, that you need to be in the winning side of the 80% rule if you want your partnership to succeed? The fact is 80% of ad hoc unstructured business partnerships fail, while 80% of the companies that follow a structured alliance process towards creating partnerships emerge successful.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
I have just read Angela Duckworth’s book Grit: The Power of Passion and Perseverance. It’s filled with evidence, case studies and stories of how and why talent will only take you so far. As she outlines in the book it is grit – a combination of your determination, effort and skills that can make you truly or phenomenally successful. I’m getting a lot of good-hearted ribbing from Linda at the moment.
Rigid requirements, underutilized assets and unused market development funds. If your company suffers from even one of these, then your partner program may be too complicated. A new global study reveals that one-quarter of channel partners will not work with a vendor that does not “fully prioritize a seamless, workable partner experience.” Does that sound like you?
Imagine you just finished your first podcast episode. You design the podcast art, and you launch your new venture to… crickets. Without podcast promotion, it can be impossible to get new listeners. Luckily, a few marketing strategies can help you get your first set of listeners, and you'll grow from there. Keep reading to learn more. What Is Podcast Promotion?
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Following the “software developer as toolsmith” partnering model , AvePoint is launching a program that will enable partners to create their own services and intellectual property (IP). “The way we work will never be the same and it continues to evolve,” says Tianyi “TJ” Jiang, co-founder and CEO of AvePoint. “While collaboration within the cloud grows at an exceptional rate, the promise of digital transformation is only in its infancy.” Jiang note
It is July already and we are fully into summer and enjoying great weather, every now and then interrupted by a thunderstorm. Such rainfall is good to shake up the atmosphere and wipe out the dust. Often it also provides us with new views on the things we see around us. During the rain the world looks a little different, a rainbow may light up the horizon and after the rain, the world returns to its refreshed state.
Them and us. It’s tempting to think of corporates as hard-nosed, profit making machines. But they’re filled with living, breathing humans that are trying their best to get through the day. Non-profits don’t have a monopoly on compassion, ingenuity or virtue. If you’re building corporate partnerships, then try to understand what’s happening on their side of the fence.
Scaling Agile has always been a quest to deliver more of the right value, but what happens when it isn’t working the way you’d hoped? How do you determine that your organization isn’t as Agile as it thinks it is? How do you know when your scaling Agile practices need to change? Worse yet, how do you know when it’s time to organize your scaling efforts in a decidedly different, more articulate, and valuable way?
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
The podcasting industry is growing. eMarketer.com predicts a 16% year-over-year (YoY) increase, and according to October 2019 research, 36% of US podcast listeners said they listened to six or more hours of podcast content per week. The podcasting format is on the rise because a single episode not only engages your audience, but also provides varied repurposed content that can be used not only on a podcast website like Spotify or iTunes, but as blog posts and videos on YouTube, LinkedIn, Faceboo
Ever-evolving technology, environments, and consumer demands owe a lot to innovation in cognitive computing. From artificial intelligence (AI) enabling machines to simulate human behavior to deep learning training itself to process and learn, these developments are capable of producing the next big jump in industry efficiency and opportunity. As IT vendors continue to develop and offer cognitive solutions, how are these technologies being deployed to partner networks, and how can managed service
You are a successful leader. You want to sustain and increase your leadership success, with your team and in collaboration with other organisations in alliances, partnerships and ecosystems. To do so, you’ll need to further develop yourself, possibly change your behavior and manage and involve your stakeholders. Success might look like an overnight change, but in fact it is a lasting conscious journey following a solid roadmap.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
My neighbour Andrew is a MAMIL* and loves cycling. Every Saturday afternoon he squeezes his gangly frame into a lycra suit covered with the names of sponsors he doesn’t have and relives the Tour de France around the bay in Melbourne. His favourite toy is his Strava GPS app, which monitors every centimetre of his journey and creates a neat little map to post on his Facebook page.
Leading partnership management platform also surpasses $100 million ARR . New York, NY — July 13, 2021 — Impact , the leading global partnership management platform supporting more than one million partnerships for more than 1,600 brands, today announced $150 million in funding led by Qatar Investment Authority (QIA) and joined by Providence Public.
Our mindsets, the indicator of our belief and attitude towards our own abilities, are the key factor that affects how we behave and influence those around us. Researchers have concluded that one’s mindset can have a significant impact on their future success. In other words, one’s belief can either makes or breaks them.
Collaboration with a partner is not strictly a two-way affair; instead, prospective partners take the entire competitive landscape into account when forming ties.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
To say the IT channel has undergone a profound transformation is a vast understatement. We were originally dubbed a “channel” by IBM, whose rule was that nobody but IBM can sell IBM. So they created a reseller “channel” by selling to aggregators or distributors, who sold to resellers who sold to customers. Remove IBM from the equation and there’s no product to sell or resell to anyone.
Our guest today is the COO of LIFEAID Beverage Co, Andy Halliday. . Andy is the son of an Air Force B-52 Aircraft Commander and spent his high school years in Tachikawa, Japan when his father retired from the Air Force to become a 747 Captain for Japan Airlines. He left Japan to go to Dartmouth, graduating and spending 6 years in the Ski Industry, where he became the Director of Skiing and Guest Services Manager at Sunshine Village, outside of Banff, Alberta.
Queen Elizabeth will celebrate her platinum jubilee next year. That’s 70 years of shaking hands, cutting ribbons and making her subjects feel special. I’ve wondered how she manages to keep up the enthusiasm. Surely, she must have days when she’d rather swap the latest factory opening ceremony for an armchair, a gin and tonic and a corgi in her lap. But she gamely puts on another lovely hat and makes everyone she meets feel like they’ve had a magic moment.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content