August, 2021

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An Ounce of Prevention: Reducing and Mitigating Employee Turnover on Your Channel Team

Chaneltivity

Driving business through partnering is on the rise. Companies of all shapes, sizes, and industries are leveraging the benefits of indirect sales and building out channel programs as their go-to-market strategy. To do this effectively, these companies are turning to technologies like PRM to help them extend and automate their reach.

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Shared, Integrated, and Flexible: How Corporate Mobility is Being Reinvented for the Future

Frost & Sullivan

Until a year ago, intensifying urbanization was the norm, with cities confronting challenges related to congestion, pollution, and overstretched mobility networks. In the UK, estimates indicated that people were spending more than 221 days of their lives commuting; in the US, it was more than 400 days. Meanwhile, lengthy commute times were associated with a range of physical and mental conditions, including stress, headaches, backaches, and fatigue.

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To Improve Partner Content, Borrow a Page from Your Drip Marketing Handbook

Impartner

Does it still make sense to request a demo for professional software at a time when a quarter of new car buyers gladly will skip a test drive? Yes, say enterprise software experts including Bryce Maughan, director of sales enablement and business development at Impartner. “The benefits of taking a demo are many regardless of whether that demo leads to a sale or not,” Maughan says.

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What Boards Can Learn from the Story of Nikole Hannah-Jones

Board Source

We live in an age where it can be challenging to keep up with the increasing speed of news cycles while managing our own busy day-to-day lives. There’s a vast amount of news available to us every day – but we may not have enough time to consume it, and we often have even less time to reflect on it and consider how it may impact us. In the midst of this “information overload,” there’s one recent story that has fully captured my attention (and, hopefully, the attention of all social sector boards)

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Intent Data: What it is and Top Intent Data Providers in 2021

Jake Jorgovan

Before the days of digital, a big part of the sales process would be to make calls to companies, hoping the receptionist would put us through to the right person the first time, and crossing fingers that the decision-maker would consider our product next time.

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Conducting a Virtual Board Orientation Using Zoom Polls

Partners Preceptors

By Dee Kring, CAE, CMP Now that the summer is winding to a close, many organizations have held their big annual meetings and elected new leadership which means it is time for the annual board orientation.

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Knowing what you don’t know

Stellar Partnerships

My 90 year- old mother is a very traditional English woman. She remembers the spirit of the Blitz in WW2, tends her garden and loves her Sunday roast. For many years she was deeply suspicious of ‘foreign food’, despite being married to my father, who hails from China. Whenever we visited a Chinese restaurant, she ordered an omelette and chips. Then one day, when the omelette was off the menu, she did a rethink.

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Know Thy Value

Be Partner Ready

A business partnership is a little like a marriage – there is usually a common purpose, shared values, collaboration, and mutual benefit. And a whole lotta love. Partnerships (and indeed marriages) often fail when there’s no mutual trust or give & take.

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The PartnerTap Difference: Enterprise Grade Account Mapping Technology

PartnerTap

At PartnerTap, we set out on a mission to build a platform that drives revenue for every partnership. According to HBR partnerships have a 70% failure rate, which is abysmal. Globally, companies are losing billions of dollars annually because they’ve invested in partnerships that never generate revenue. Channel and sales teams know the potential of their partnerships and work diligently to uncover revenue opportunities, unfortunately, the process is done manually, with spreadsheets and V-Lookups

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Top Linkedin Lead Generation Services and Agencies in 2021

Jake Jorgovan

94% of marketers use LinkedIn to distribute content because LinkedIn lead generation campaigns and other interactions are considered the most effective for B2B companies on this social media platform. Source: InfluencerMarketingHub It’s effective for B2B sales because the platform was built for connection purposes, plus it contains 660 million professional members, most of whom are active on the channel.

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Communicate, Communicate, Communicate

Peter Simoons

Tip 17: Communicate, Communicate, Communicate. Communication is perhaps the most essential element towards building a successful partnership or alliance. George Bernard Shaw once said: “The single biggest problem in communication is the illusion that it has taken place.” He has a point. Communication is one of the key success factors in partnerships and alliances.

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Conducting a Virtual Board Orientation Using Zoom Polls

Partners Preceptors

By Dee Kring, CAE, CMP Now that the summer is winding to a close, many organizations have held their big annual meetings and elected new leadership which means it is time for the annual board orientation.

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The four key questions your corporate wants you to answer

Stellar Partnerships

Dating, job interviews and partnership meetings are all quite similar because they are conversations with lots of questions. Why so many questions? Well part of getting to know someone is making an assessment. In dating you want to uncover any red flags and decide whether to commit to a next date or the next stage. With job interviews you want to know whether they are qualified and experienced enough to do the job.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Do the Sales Math and Sell Smarter in 2021

CoSell

If you love sales, you love numbers. Of course, it’s not just the math part—it’s watching the numbers move in the right direction.

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The PartnerTap Difference: Enterprise-Grade Account Mapping Technology

PartnerTap

At PartnerTap, we set out on a mission to build a platform that drives revenue for every single partnership. As a result, we created account mapping technology specifically for enterprise channel and sales teams. However, the current reality is that companies invest in partnerships that never generate revenue. Hence, “partnerships have a 70% failure rate” according to HBR , which is an abysmally low figure.

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Top Enterprise Podcasting Solutions in 2021

Jake Jorgovan

Podcasting is the new frontier and it's poised to become as big as blogging used to be. In fact, statistics show that the amount of people listening to podcasts is increasing, and the Covid pandemic has only pushed that number up significantly. In fact, according to Convince and Convert , more people listen to podcasts than they have Netflix accounts!

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Alliances and The Story Behind the Photograph

Peter Simoons

It promised to become a warm day, therefore, I started my day early. After about 11 kilometers of walking on the Camino I reached the outskirts of the sleepy city of Cirueña. Everything was still closed, yet I felt it was high time for me to take my first break. So, I sat down at the side of the road and noticed an inspiring landscape right in front of me.

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Conducting a Virtual Board Orientation Using Zoom Polls

Partners Preceptors

By Dee Kring, CAE, CMP. Now that the summer is winding to a close, many organizations have held their big annual meetings and elected new leadership which means it is time for the annual board orientation. Although it is extremely important, engaging both new and existing board members in the orientation process is not always an easy task. During the pandemic, meetings were held virtually and although many of us are now meeting again in person, some are not.

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Penny Wise and Pound Foolish

Stellar Partnerships

At my local market there is a car park with two dozen free parking spaces. The rest of the car park costs the princely sum of a dollar to park whilst you buy your fresh produce. I’ve noticed that cars idle, waiting for a free spot when there are plenty of empty spaces elsewhere.

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ABC’s of Collaborating In The Next Normal

CoSell

Is collaboration alive and well in our next normal? Or, is our shift to remote working having a negative impact on collaboration?

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Announcing the Thinkers50 2021 Leadership Award Shortlist

Thinkers 50

Nominations are in for the Thinkers50 Distinguished Achievement Awards for 2021. Over the course of the next ten weeks, we will be highlighting the shortlisted nominees and their achievements. This week, we are sharing with you the nominees for the Thinkers50 Leadership Award shortlist for 2021. 1: Todd Cherches. Todd Cherches is the CEO and cofounder of BigBlueGumball, a New York City-based management consulting firm specializing in leadership development and executive coaching.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Top Micro Influencer Agencies in 2021

Jake Jorgovan

Statistics show that 78% of people make buying decisions based on social media brand posts. This number may be high because according to BroadbandSearch, the average person spends 2,5 hours on social media every day, and more people are making online purchases. More importantly, it’s become common knowledge amongst marketers that peer to peer advertising is significantly more effective than brand to consumer advertising: people won’t believe what you say about your brand, but they will believe w

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Sharing is the Foundation for Partnering

Peter Simoons

Tip 16: Sharing Is the Foundation for Partnering. When you’re tasked to work on a project with someone, it’s inevitable that you have to share some of your time, effort, expertise and resources with your task partner. After all, you are working on a single project, and its success or failure will reflect upon the both of you.

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What DevOps Really Is and How You Can Integrate It into Your Business

Channel Insider

The simplest and most understandable definition of DevOps can be drawn from the two words it is a compound of; development and operations. In the earliest days of computer programming, a programmer produced the code necessary to have the computer perform specific functions. That code was presented to the computer operations team, who loaded it and ran it.

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Pin the tail on the donkey

Stellar Partnerships

During the most recent lockdown, I was playing a version of pin the tail on the donkey. This was ‘stick the horn on the unicorn’ – so your aim is to get your horn sticker as close to where it should actually go on the poster of a unicorn. You wear a blindfold, get given the horn sticker, spin around 3 times and then you walk forward and hope your sticker is in the right place.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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Help Your Employees Adapt To Digital Collaboration

CoSell

Gartner’s Future of Sales 2025 report predicts that as soon as 2025, 80% of B2B sales interactions will occur digitally.

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When Scandal Hits, It Pays to Resemble the Villain

INSEAD Knowledge

Financial wrongdoing by a single firm often batters its industry peers. Managers and investors may yet profit by using a granular lens to identify a handful of firms that will emerge stronger.

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Recognizing Three Program Milestones: OpenCAPI, Zhaga and PWG

ISTO / IEEE

ISTO would like to formally congratulate the following programs for their continued success and efforts to develop technologies that remain current/relevant in today’s world. OpenCAPI Consortium – Cheers to 5 Years. The OpenCAPI Consortium continues making great strides in releasing specifications. The Consortium released four new specifications and four new engineering notes in addition to two updated specifications.