April, 2022

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6 Buyer Journey Trends Changing How We Partner

Partner Path

The digital age (furthered by the pandemic) ushered in a new model where a customer defines their own buying journey. This journey is typically non-linear and heavily reliant on digital interactions. Since the internet allows a customer to find information about products, pricing, reviews, and expected costs themselves, the value channel partners provide has shifted.

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A Positive Mindset: What Opportunities Can It Bring You??

Peter Simoons

As a coach I often talk to people on a one-to-one basis about their role in business or in their alliances or in their career. I always see a solution for the challenges my clients face. You might wonder if I am suffering slightly from a form of “professional deformity” or if it is simply a matter of having a positive mindset? I tend to opt for the latter!

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Raising the bar

Stellar Partnerships

Have you ever seen a barrister in action? Below the antiquated gown and scratchy wig, there is a magician at work. One of the features of our legal system is that a barrister can work on a wide range of cases. One day they’ll be prosecuting a drug trafficker and the next they’ll be negotiating a celebrity marriage break up. They are ‘learned in the law’ but can’t possibly be experts in every subject.

Legal 130
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ASKING QUALITY QUESTIONS

Be Partner Ready

You’ve heard it before: “the quality of your life is determined by the quality of the questions you ask” The non-profit sector is amidst an exciting evolution (in part due to the pandemic) causing changemakers to ask questions – many of them challenging. When we ask the right – or better – questions, we increase the chances of getting a better answer, and outcome.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Lessons From a Cross-Racial Team About Building Belonging

Board Source

As nonprofit consultants, we’ve found the need for board guidance and support with regards to Diversity, Equity, Inclusion, and Belonging (DEIB) has been steadily growing over the years. When it comes to this important work, we know that just diversity , or recruiting board members from different racial backgrounds alone, is not enough. Boards of historically white-led organizations must do more to intentionally work to build diversity, equity, inclusion, and belonging into board culture.

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More Trending

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Stop Labelling Negotiations as Win-Win or Win-Lose

INSEAD Knowledge

Too many people have an either naïve or fatalist view of these terms, which have become so misunderstood that we should perhaps even discard them.

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Organizations That Encourage Data Sharing with Partners Will Generate Three Times more Revenue than Their Peers

PartnerTap

Most companies still subscribe to a culture of data secrecy and protection which prevents them from reaching their full growth potential with their partners. The businesses that can shift to a culture of data-sharing with partners will outpace their competitors year over year. According to Gartner , “data and analytics leaders who share data externally generate three times more measurable economic benefit than those who do not.”.

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The power of storytelling

Stellar Partnerships

When I was a little girl there was a TV series in the UK called Jackanory. It ran for no more than 15 mins in the afternoon during the kids’ shows. It was a simple format with a presenter sitting on a chair reading a book to camera. For a little while each day we were transported to different lands, had new adventures and met new characters. It started a lifelong love of books among many children and Jackanory became a much-loved icon of British TV.

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IEEE Industry Standards and Technology Organization Announces New Board Member

ISTO / IEEE

PISCATAWAY, NJ 5 April 2022 – The IEEE Industry Standards and Technology Organization (ISTO), an International Federation of leading industry groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces that new Board member Heather Meeker, has been elected to the ISTO Board effective 1 January 2022 and will serve until 31 December 2023.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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WHY ASK WHY?

Be Partner Ready

There’s just three little letters that make up a big and important word: WHY. I became intimately acquainted with the word WHY during the early 1990s. In the midst of a messy relationship break-up, I’d sing the Annie Lennox song ‘Why’ through tears day and night. If you don’t know the song check it out, it’s a stunner.

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Why Unlearning is Your Workforce Multiplier

Thinkers 50

As leaders pivot to remote and hybrid work models, humans and machines, workforce ecosystems and talent marketplaces, there is fear and excitement but is enough being done to unlearn ‘the always done ways’? Hack Future Lab founder and MIT Entrepreneur Mentor Terence Mauri argues that now is the time for leaders to reframe their leadership narratives for a restless and accelerating future and that as the world evolves faster, there’s a lot we need to unlearn.

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Taming Your Inner Critic

INSEAD Knowledge

Eight concrete ways to lead a more contented life.

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Channeltivity Completes First SOC 2 Audit with No Exceptions

Chaneltivity

We are excited to announce that Channeltivity has successfully completed a System and Organization Controls (SOC) 2 Type I audit for our hosted partner relationship management (PRM) platform. This rigorous, independent assessment of internal security controls validates Channeltivity’s dedication and adherence to the highest standards for security. Maintaining best practices around data security, data protection, and compliance has been part of Channeltivity’s culture from the very beginning.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Rise of the JEDI

Stellar Partnerships

I had a ‘feeling my age’ moment last month. I talked about seeing the first Star Wars movies as a kid, and the thrill of the big screen experience. The young woman I was meeting with said she wasn’t born when the Star Wars movies launched and was barely out of nappies when the prequel trilogy came along. I felt positively prehistoric. Star Wars came from a time when the baddies wore black, the good guys wore white- and everyone could tell the difference.

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Top Managed Security Services for SMBs

Channel Insider

Small and mid-sized businesses (SMBs) face the same cybersecurity issues as their enterprise counterparts, only they lack the staff to monitor their networks 24/7. To bridge that gap, many SMBs turn to managed security services. However, without experience in the technology industry, it can be difficult for small businesses to know what kinds of protection services they need.

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The future for growth opportunities in the world’s autonomous shared mobility market is huge – we look at the reason why

Frost & Sullivan

In the world’s major cities, policies are being put into place to make it difficult and expensive to own a car – so autonomous shared vehicles will be the future. What is autonomous mobility? Autonomous mobility is a term that refers to the use of technology to enable vehicles to operate without the need for a human driver. The world’s market for autonomous mobility in 2021 was around $27 million, and will reach $92 billion in 2035, says Frost & Sullivan.

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Sustained Inclusion Requires Inclusive Leadership, Decision-making and Culture

Thinkers 50

By Simon Haigh. Introduction. Growth requires innovation, which in turn requires diversity, which then in turn requires inclusion. More specifically, diversity, equity and inclusion (DEI) initiatives provide organizations with at least 3 tangible benefits: Serving their local communities & being socially responsible — true DEI increases an organisation’s ability and capacity to serve people who have different experiences or backgrounds and expectations; Increasing innovation — Increased cre

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Climate Change Gets Up Close and Personal for Board Members

INSEAD Knowledge

Shell’s directors are the first to face legal action for mismanaging climate risk. Two new INSEAD reports offer advice to board members seeking to avoid the same fate.

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A Day in the Life of a Solutions Consultant at Planview

Planview Blog

Someone once wisely said: “Always look at the solution, not the problem. Learn to focus on what will give results.” – Anonymous. In life, we sometimes face obstacles. But with a creative mindset you can find a solution! Well, the same thing can be said in the business world. Luckily, when companies face challenges and look for a solution to reach business goals, there are Solutions Consultants to hold our hands throughout the journey.

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Stop pitching, start fishing

Stellar Partnerships

At his inauguration, US President John F Kennedy made an impassioned speech to his fellow Americans. “Ask not what your country can do for you; ask what you can do for your country”. He put forth an ambitious vision of change and renewal. He didn’t tell the audience he had a gold, silver and bronze version of programs and ask them to choose one. I spoke recently to the former marketing manager at a well-known chocolate company.

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Diary of a Shopify merchant: How to scale your affiliate partnership program

Impact

Ever wonder how Shopify merchants — like the stylish tumbler brand Corkcicle — increase revenue and create sustainable affiliate partnerships? Well, there’s a recipe for their success. But how can you use this recipe to integrate a successful affiliate program with your marketing strategy? The proof is in the pudding: affiliate marketing offers high rates of customer acquisition and revenue growth.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Need for Infrastructure Resilience and Efficiency Fueling Demand for Digital Water Solutions, Finds Frost & Sullivan

Frost & Sullivan

San Antonio – April 27, 2022 – According to Frost & Sullivan’s new analysis, the increasing focus on enhancing resource efficiency and overall system resilience is driving demand for digital water solutions. In addition, emerging digital solutions such as digital twins (DT) that focus on networks and treatment facilities are expected to witness high double-digit growth in the next five years.

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The changing role of corporate functions – from administrative backwater to trusted advisor, decision-maker, and candidate for CEO

Thinkers 50

In many companies, corporate functions are still viewed as managerial backwater. While business unit leaders or heads of regions, given their profit and loss responsibility, are viewed as the main decision makers. HR, Legal, Procurement, Supply Chain, and even the Finance function are often viewed as mostly administrative, and their heads have limited voice in strategic decisions.

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Creating People-Centric International Organisations With AI

INSEAD Knowledge

The United Nations is both a fascinating playground for artificial intelligence applications and a showcase of AI implementation problems and solutions.

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The Path Toward Building an Extraordinary Business

Aepiphanni

What is required of an extraordinary leader on the path to building a successful, extraordinary business? Is it as simple as writing down your vision, hiring some high-performing employees, and working hard to achieve your goals? In a perfect world, that probably would be enough. Unfortunately, life happens, and more often than not, you will […].

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Competitors and Collaborators: The Alliance of Channel Women Enters 12th Year

Channel Insider

A group formed to boost the presence of women in the channel is entering its 12th year with a new president at the helm. The Alliance of Channel Women (ACW) was formed “with a mission to increase education, networking, and build advocacy for women in the channel,” says Cassie Jeppson, who in addition to the ACW president’s role is also director of North America Channel Programs at Lenovo. “We’ve continued that legacy in all our programs and committees that women can

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Why Australian brands are embracing the partnership economy

Impact

The post Why Australian brands are embracing the partnership economy appeared first on impact.com.

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Contract Development and Manufacturing Organizations Shifting Focus to Meet Future Demand

Frost & Sullivan

An integrated and agile approach enables the pharmaceutical CDMO industry to simplify manufacturing as it moves from primary care medicines to specialty medicines. San Antonio – April 7, 2022 – Transformational forces are influencing the global contract development and manufacturing organization (CDMO) market’s growth. Disruptive, innovative business models and technologies mandate the need to commercialize personalized therapies and focus on improvements in manufacturing technologies.