Stellar Partnerships
AUGUST 6, 2023
My dog Bonnie is up for a ball game at any time of day or night. When I’ve been sitting at my desk for too long, she’ll remind me with a wet nose nudge or a paw on my leg. If I’m not responding she’ll simply drop the ball on my lap. I usually cave in because she’s cute and fluffy, not that I’m desperate for a game of fetch. It’s a fine line between prompting and pestering.
Peter Simoons
AUGUST 13, 2023
When I engage in discussions about the significance of an Alliance Health Check, I often encounter unanimous agreement. Everyone acknowledges its importance and recognises the value it can bring to an alliance. A health check helps to identify potential areas of misalignment and allows for timely course corrections, if needed. It also provides valuable insights for enhancing and fine-tuning the alliance relationship.
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Be Partner Ready
AUGUST 27, 2023
In P art 1 , we explored some of the partnerships funded by the Marketing purse, including Brand Aligned Partnerships, Co-Branding and Cause Related Marketing. Now, we look at Sponsorship. Sponsorship We’re all familiar with sponsorship, we see sponsors whenever we attend a sporting event, festival or theatre. The images above, show what is called a ‘lock up logo’ , combining the corporate sponsor and sponsee together.
Stellar Partnerships
AUGUST 13, 2023
My country friend Kate told me of her favourite maxim “don’t look over the fence into the next paddock”. It was her way of saying that the grass might look greener and you’ll spend too much time obsessing about the neighbour’s paddock to look after your own properly. But what if you peer over the fence and you find that your neighbour is having the same problems?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Peter Simoons
AUGUST 27, 2023
A recent client conversation brought to mind a valuable lesson I learned about the significance of involving legal expertise in a timely manner relating to the process of forming alliances. Back in the summer of 2003, I found myself amidst a negotiation for an alliance contract between two multinational corporations. The objective of this negotiation was to establish a partnership for a combined product offering and to facilitate seamless cooperation between our sales teams, aiming for a triple
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Jake Jorgovan
AUGUST 28, 2023
In the ever-evolving world of business, the pursuit of customer acquisition remains paramount. Navigating this complex landscape requires the expertise of agencies that understand the intricacies of attracting and engaging audiences in the digital realm. I've explored the realm of customer acquisition agencies and I'll introduce you to the top 15 agencies that have mastered this art, effectively transforming businesses into industry powerhouses.
ISTO / IEEE
AUGUST 28, 2023
In a dynamic world where innovation reigns supreme, the realms of open source software and industry standards have converged. A notable voice in this narrative is Heather Meeker, a seasoned lawyer and venture capitalist whose expertise lies at the intersection of open source software licensing and corporate strategy. Heather, as a member of the board of IEEE-ISTO, brings forth her perspective on the symbiotic relationship between open source and standards in shaping the landscape of technologica
Be Partner Ready
AUGUST 22, 2023
In the past decades, there’s been growing demand for companies to take responsibility for their negative impact on society and the environment. As a result, two concepts – and terms – were born: CSR (Corporate Social Responsibility) and ESG (Environmental, Social & Governance). While these terms are often used interchangeably, it’s important to understand that they’re different.
Stellar Partnerships
AUGUST 24, 2023
We recently had a conversation with Roger from Bupa about their ESG and partnership efforts. Bupa is a health and care company committed to helping their customers live longer, healthier, happier lives and making a better world. Our conversation was extremely rich and I think you’ll find there are some incredibly helpful insights documented below. For that reason, this is a much longer article than normal.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
PartnerTap
AUGUST 2, 2023
Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and co-selling rollouts across their partners. But they all share a common goal: embrace co-selling to scale up revenue with and through their partners.
Tackle.io
AUGUST 15, 2023
You’ve heard it here hundreds of times. Partnering with the hyperscaler Cloud Providers to drive revenue is an efficient way to go-to-market because, done well, it results in faster sales cycles, larger deals, pipeline growth, and higher win rates. But so many ISVs on this path struggle because they don’t know where to invest time and resources or what initiatives and activities will have the most impact on driving the partnership forward.
Frost & Sullivan
AUGUST 8, 2023
San Antonio, TX — August 8, 2023 — Frost & Sullivan continuously researches the cloud contact center industry and, based on its most recent findings, recognizes Five9 with the 2023 North American Enabling Technology Leadership Award. Five9 has been a leading provider of cloud contact center solutions for almost 25 years and has consistently placed well on Frost & Sullivan’s Enterprise Cloud Contact Center Market Radar as one of the most innovative, highest growth providers in North Ameri
ISTO / IEEE
AUGUST 5, 2023
In the fast-evolving landscape of blockchain technology, the spotlight often falls on the realm of cryptocurrencies. However, beneath the surface lies a world of innovation and transformation that extends far beyond digital coins. In a compelling video interview, Dan Burnett, the Executive Director of the Enterprise Ethereum Alliance, brings to light the profound influence of Ethereum’s blockchain technology on businesses and industries across the globe.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Impact
AUGUST 1, 2023
Media-savvy consumers and digital natives look for authenticity in marketing. In recent years, brands have increasingly turned over marketing budgets to influencer marketing as a way to connect with a wider audience. But, with the rising trend in creator partnerships, brands are more likely to encounter fake influencers. According to Statista, 49 percent of Instagram influencers on average were involved in fraudulently inflating follower count.
Stellar Partnerships
AUGUST 20, 2023
How much is your brand worth? It’s always been a curly question for nonprofits trying to figure out how to price a corporate partnership. In light of the FIFA Women’s World Cup, we’ve been asked if a brand is worth more if the team wins or loses.* The prizemoney is smaller but Australia’s new favourite team the Matildas are playing a bigger and longer game than just the next fixture.
PartnerTap
AUGUST 2, 2023
Over the past few months I’ve had lots of conversations with Fortune 500 executives about how to make their co-sell initiatives successful after investing in PartnerTap. These massive companies are all in different stages of their co-sell transformations and co-selling rollouts across their partners. But they all share a common goal: embrace co-selling to scale up revenue with and through their partners.
Partnership on AI
AUGUST 3, 2023
Share Our Blog / Blog Local News PAI Seeks Public Comment on the AI Procurement and Use Guidebook for Newsrooms August 3, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Automated writers, image generators, and even synthetic voice overs – in the past year, we have seen much discussion about AI in newsrooms.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
IBM Business Partners
AUGUST 8, 2023
IBM® and Microsoft—the two largest global IT companies—are working together. While many may see IBM and Microsoft as competitors, we are much better partners bringing the best of both companies together to accelerate impact and influence at scale. We provide current and new clients the unique opportunity to take advantage of the combined value from our technology, cloud, and consulting services alongside our ecosystem of partners to meet ever-evolving business needs.
Channel Insider
AUGUST 3, 2023
On Wednesday, July 19, the United States Department of Justice (DOJ) and Federal Trade Commission (FTC) released proposed additions and addendums for their joint Merger Guidelines to the general public. These suggested updates are drafted for public comment and not yet finalized. In their current form, the 13 proposed guidelines aim to “identify potentially illegal mergers” based on a number of different criteria that account for how competition works in the modern economy.
PSMJ Resources Blog
AUGUST 11, 2023
PSMJ Resources, Inc., the world’s leading authority on architecture, engineering, and construction firm management, announces the members of the 2023 Circle of Excellence. Sixty-eight exceptional architecture and engineering firms made it onto the exclusive list this year. PSMJ designed the Circle of Excellence to highlight successfully managed firms that demonstrate outstanding achievements in areas such as profitability, overhead management, cash flow, productivity, business development, staff
INSEAD Knowledge
AUGUST 2, 2023
A woman was driving on a mountainous road in deep winter. Her car hit a patch of ice and slid over the edge. As the woman tried to stop the car from crashing into a ditch, someone else’s life flashed before her eyes. The woman, as it happens, was suffering from a phenomenon known as the rescuer syndrome or saviour complex. Individuals affected by this syndrome have an inherent desire to help people in need.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
PartnerTap
AUGUST 18, 2023
Have you noticed a change in how executives talk about growth this year? The tone is different, there’s more concern and anxiety in their voices. At the beginning of 2023 all the talk was around the macroeconomic forces slowing down purchases. It was generally assumed that when the market picked up, sales would go back to normal. Unfortunately, that isn’t happening.
Impact
AUGUST 30, 2023
Q2 highlights include the new fully integrated influencer and creator management platform, research on the secrets to thriving brand and creator partnerships, and successful flagship customer events NEW YORK—August 30, 2023 —impact.com, the world’s leading partnership management platform, announced today the company’s growth in the second quarter fueled by global client growth and the launch of its new industry leading, fully integrated influencer marketing platform, reinforcing its position as
IBM Business Partners
AUGUST 18, 2023
The Digital Operational Resilience Act , or DORA, is a European Union (EU) regulation that created a binding, comprehensive information and communication technology (ICT) risk-management framework for the EU financial sector. DORA establishes technical standards that financial entities and their critical third-party technology service providers must implement in their ICT systems by January 17, 2025.
Channel Insider
AUGUST 31, 2023
Australia’s premier tech research and national science agency, CSIRO, has announced a program designed to help Australian SMEs develop IP in cyber security and digital technologies. The Innovate To Grow: Cyber Security and Digital Technology program features a 10-week online learning course that will help businesses assess research and development (R&D) viability, define and refine their value proposition, build a business case for the innovation, and prepare a strong funding application.
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Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
Binfire Collaboration Blog
AUGUST 31, 2023
Are you an aspiring entrepreneur looking to make a mark in business? Do you want to own a successful business that will yield a high return on investment? If you answer yes, you should consider investing in a franchise business. Whether you’re looking into a fast food chain or owning a coworking space that’s trademarked you’ll be surprised at the benefits these types of enterprises could offer you.
INSEAD Knowledge
AUGUST 14, 2023
The scale of investment projects has been steadily increasing over the last three decades – gone are the days when US$100-million price tags impressed. Now, Azerbaijan's Khazar Islands artificial archipelago, Turkey's urban renewal drive in Istanbul and Saudi Arabia's Masjid al-Haram are just a few examples of projects set to exceed US$100 billion. NEOM, a futuristic city spearheaded by the Saudi Crown Prince, is expected to top US$500 billion.
PartnerTap
AUGUST 18, 2023
Have you noticed a change in how executives talk about growth this year? The tone is different, there’s more concern and anxiety in their voices. At the beginning of 2023 all the talk was around the macroeconomic forces slowing down purchases. It was generally assumed that when the market picked up, sales would go back to normal. Unfortunately, that isn’t happening.
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