November, 2016

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How Channel Marketing Automation Is Changing Channel Management

ZinFi

Channel management is about deploying partner recruitment, enhancement, enablement and management programs to drive profitable revenue growth. Channel marketing automation plays a very critical role in making this happen. Across the entire span of partner life cycle management, channel marketing automation enables organizations to distribute marketing assets and leads in a very efficient way, and empowers partners to drive marketing activities on their own with very little help from the vendor.

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A10 Networks Extends its Salesforce CRM to the Channel with Impartner

Impartner

FOR IMMEDIATE RELEASE. Global leader in application networking and security turns to Impartner’s Partner Relationship Management solution to automate channel operations and drive channel growth. With Impartner PRM, A10 Networks’ channel teams use Salesforce interface to manage their indirect sales — without having to learn a new interface.

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KIS Multi-Touch Marketing Success Story

ZinFi

KIS Virtualization and IT Solution Specialists Use ZINFI Multi-Touch Marketing to Boost Competitive Edge Download Success Story PDF Lead Generation and Direct Customer Contact Helps Accelerate Opportunity Pipeline As a professional services organization, KIS has been providing network solutions services to companies across the country. They know their business and what works.

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Braintree Email Marketing Success Story

ZinFi

ZINFI Helps Small Consultant Overcome Typical Business Challenges Using Email Marketing Campaigns Download Success Story PDF Growing A Small Business in Tough Times Faced with tough economic times, shrinking IT budgets, and stiff competition, software and services reseller Braintree builds a successful email marketing campaign with ZINFI Technologies.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Manawa Lead Generation Success Story

ZinFi

Manawa Turns to ZINFI to Boost Lead Generation While Complying with Canadas Anti-Spam Legislation Download Success Story PDF A Personable Organization With more than 30 IT staff serving existing clients in the greater Toronto area, a key requirement for Manawa is to ensure that its changing and growing staff of technical experts remain focused on sustaining the companys reputation for excellent customer service and support of its broad product offering.

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Demand Generation Enterprise Partner

ZinFi

ZINFI Executes Two Outbound Calling Demand Generation Campaigns for Major Global Enterprise in Quick Succession, Beating Cost-Per-Response Expectations in Both Download Case Study PDF Challenges The marketing team at a major global enterprise company needed assistance with two initiatives related to finding and engaging potential customers. The first initiative was an event registration drive that involved calling from list provided by the client, and the goal was to generate several hundred co

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Teleprospecting Event Registration

ZinFi

ZINFI Teleprospecting Engagement Beats Expectations in Driving Target Audience to Enterprise Event Registration Download Case Study PDF Challenges A team of event marketing professionals working for a very large developer of enterprise applications was planning a new event aimed at selected prospects and needed help driving registrations. For this particular event, the team took a coordinated, three-pronged approach to generate sign-ups.

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Channel Organizations Profitably Manage Their Partner Base by Leveraging New Features in ZINFI’s Partner Relationship Management (PRM) Platform

ZinFi

New release of ZINFIs PRM software significantly streamlines recruitment, engagement, enablement and management activities to reduce costs and accelerate revenue growth. Pleasanton, CA May 3, 2016 ZINFI Technologies, Inc., a leading provider of Unified Partner Management (UPM) solutions, today announced the release of its latest Partner Relationship Management 8.0 software.

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ZINFI Launches Industry-Leading Partner Profiling Capabilities as Part of Its Next-Generation Partner Relationship Management (PRM) Software

ZinFi

Release of a new partner profiling module enables vendors selling through the channel to better manage partner records, create and manage activity histories and drive performance by dynamically managing tiers based on various attributes. Pleasanton, CA June 28, 2016 ZINFI Technologies, Inc., a leading provider of Unified Partner Management (UPM) solutions, today announced the release of a new Partner Profile Manager module as a part of its partner relationship management (PRM) software.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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ZINFI Executes Two Outbound Calling Campaigns for Major Global Enterprise in Quick Succession

ZinFi

Total Responses and Cost-per-Response Exceeds Expectations in Both Initiatives of Outbound Calling Pleasanton, CA July 26, 2016 ZINFI Technologies, Inc., a leading provider of Unified Partner Management (UPM) solutions , today announced the successful completion of two recent outbound calling campaigns for a major global enterprise. The client called upon ZINFI services to help with two important initiatives.

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ZINFI Hosts Asia 2016 Channel Symposium in Singapore on August 19th

ZinFi

One-Day Event Features International Lineup of Channel Management Experts Who Will Present Best Practices and Share Case Studies Pleasanton, CA August 3, 2016 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced it will be hosting the inaugural Asia 2016 Channel Symposium on August 19th in Singapore.

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New Third Party Report Identifies ZINFI as a Strong Performer in the Partner Relationship Management (PRM) Software Segment

ZinFi

ZINFIs Partner Relationship Management (PRM) solution is best suited for channel organizations looking for broad channel management/marketing capabilities for both product and services support. Pleasanton, CA August 9, 2016 ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions , today announced that the independent research firm Forrester has positioned ZINFI as a strong performer in The Forrester Wave : Partner Relationship Manag

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ZINFI Teleprospecting Engagement Beats Expectations in Driving Event Registrations

ZinFi

Large enterprise developer pleased with results, says it would absolutely recommend ZINFI for its teleprospecting services Pleasanton, CA September 07, 2016 ZINFI Technologies, Inc., a leading provider of Unified Partner Management (UPM) solutions, today announced the successful completion of a teleprospecting engagement with a large developer of enterprise applications.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Chaolong Lead Qualification

ZinFi

Chaolong Professional IT vendor calls for high level lead qualification Download Success Story PDF About Chaolong Acting as a gold partner of HP service provider, Beijing Chaolong provides full HP service products. The company aims to help its customers achieve added business value and competitiveness through information technology, to create higher value for end-users.

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Major Cloud Computing Enterprise Turns to ZINFI Teleprospecting Services for Pilot Project

ZinFi

Campaign Generates 78 Qualified Leads within a Month using Teleprospecting Pleasanton, CA September 21, 2016 ZINFI Technologies, Inc.,a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced the successful completion of a pilot project with the sales division of a large cloud computing company. In close collaboration with the company ZINFI teleprospecting services helped launch an outbound email and TQL campaign.

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Major Enterprise Turns to ZINFI Teleprospecting Tele-Qualified Leads Services

ZinFi

When a major cloud computing enterprise was asked to pilot a new lead generation program, they turned to ZINFI teleprospecting services for help Download Success Story PDF Challenges This is a pilot program, so it was unclear at the start. Some success will be defined by the number of TQLs that came acrossultimately we will track measurement for attribution to the pipeline.

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Global 4 Communications Uses ZINFI Partner Portal to Generate Qualified Leads and Improve Sales

ZinFi

Email Campaign Results in 70 Units Sold to the Education Sector Using ZINFI Partner Portal Pleasanton, CA October 4, 2016 ZINFI Technologies, Inc.,a leading provider of Unified Partner Management (UPM) solutions, today announced its state-of-the-art partner portal was the core technology behind a recent successful collaboration between communications technology provider NEC and its channel partner Global 4 Communications, a UK reseller of telecommunications solutions.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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ZINFI Powers Through Channel Marketing Automation (TCMA) Software with Its Industry-Leading Partner Profiling Capabilities

ZinFi

ZINFIs through channel marketing automation platform is now fully integrated with ZINFIs partner profiling capability to enable customers to granularly manage campaign performance by various partner tiers Pleasanton, CA October 11, 2016 ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced the successful integration of its partner profiling engine into its through channel marketing automation (TCMA) software.

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ZINFI Releases Best Practices Guide on Unified Partner Management Automation Based on Multiple Worldwide Enterprise Deployments

ZinFi

ZINFIs Unified Partner Management platform is used for worldwide channel management automation processes for enterprises. Over the years ZINFI has amassed a wealth of knowledge around what works and what doesnt. This book on Unified Partner Management presents 25 articles covering the entire partner lifecycle management process for enterprises selling through the channel.

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Fortune 100 Company Deploys ZINFI’s Channel Marketing Automation Platform Globally

ZinFi

The platform will enable thousands of channel partners globally to co-brand and run integrated campaigns to generate leads and promote products and services. Pleasanton, CA October 25, 2016 ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that a Fortune 100 enterprise is deploying its Unified Partner Management platform for through-channel marketing automation.

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HP Partner Computer House Leverages ZINFI Partner Marketing Services to Integrate Campaigns, Streamline Operations and Dramatically Increase Sales of HP Computers

ZinFi

Retailers HP computer inventory sells out in Q4 2016 after the execution of integrated co-branded campaigns using direct mail, magazine ads and Google AdWords Pleasanton, CA November 2, 2016 ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced a highly successful engagement with Computer House, a Hong Kong computer retailer that provides a variety of IT solutions to customers, both online and in its retail locati

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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ZINFI and SiriusDecisions Host Channel Marketing Webinar on Integrated Marketing Tactics

ZinFi

Vendors selling through the channel will learn how to drive demand globally using a channel marketing management platform with integrated marketing tools. Pleasanton, CA November 9, 2016 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, and SiriusDecisions, Inc., the leading global business-to-business (b2b) research and advisory firm, today announced they will offer a free webinar entitled Integrated Marketing Tactics to Bu

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Partner Portal NEC Global 4 Communications

ZinFi

Global 4 Communications Uses NEC Partner Portal for the First Time to Generate Qualified Leads and Sell the SV9100 Communication System with 70 Handsets Download Success Story PDF Challenges Global 4 Communications Ltd currently has a growing marketing department with all marketing functions handled by a few individuals. Global 4 and NEC were working closely together to generate qualified leads for NEC handsets.

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HP Partner Computer House Leverages ZINFI Partner Marketing Services to Dramatically Increase Sales

ZinFi

ZINFIs partner marketing services resulted in an immediate increase in sales of HP computers Download Case Study PDF Challenges Computer House, a computer retailer founded in Hong Kong in the mid-1990s, provides a variety of IT solutions to customers, both onsite and online. Because it is a relatively small business, Computer House has limited in-house resources to develop marketing plans, define quarterly objectives or track metrics like ROI.

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Clarktel Telecommunications Uses NEC Partner Portal to Generate Leads, Build Pipeline and Close Sales

ZinFi

Clarktel began using NECs Channel Marketing Automation partner portal to Generate Leads, Build Pipeline and Close Sales Download Success Story PDF Challenges Clarktel Telecommunications is a communications and IT infrastructure services company providing products and services to small, medium and large businesses from its headquarters in Akron, Ohio.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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New Independent Report Interviews ZINFI Customer NetMotion Wireless in Its Discussion of Through-Channel Marketing Automation Best Practices

ZinFi

ZINFIs Unified Partner Management technology solutions and partner concierge service enable NetMotion program partners to take advantage of their responsive, easy-to-use TCMA capabilities. Pleasanton, CA March 22, 2016 ZINFI Technologies, Inc., a leading provider of Unified Partner Management (UPM) solutions, today announced that NetMotion Wireless a ZINFI customer and adopter of its UPM technologywas interviewed for a recent report from Forrester for its deployment of channel marketing best p

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ZINFI Micro Care Appointment Setting Campaign Success Story

ZinFi

Enhancing Customer Business Values by providing Complete Solutions and striving to become a top service provider for their total IT Requirement through successful Appointment Setting Campaign strategy. Download Success Story PDF Challenges We have worked with the team at ZINFI now for over 6 months and have found them to be a true partner. The platform has done everything we have ever wanted and more.

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ZINFI Ellipsiz Tele-qualification Success Story

ZinFi

Ellipsiz DSS Pte Ltd. Download Success Story PDF Overview ZINFI conducted a Tele-qualification campaign for Ellipsiz DSS Pte Ltd in Singapore and iNETest in Malaysia. Ellipsiz was able to generate a Funnel Value of approx. $50,000 by leveraging PMC platform from ZINFI. Quote The current setup for partners is already very easy and convenient as the templates is already out there and we only need to choose the campaign.