Peter Simoons

FEBRUARY 27, 2022

“What makes a good alliance manager?” This was a question I was asked in a recent conversation. The answer to that question, to a certain extent, depends on the type of organisation you are in and the type of alliances you look after. Organisations therefore perceive the role of alliance management differently to each other. However, regardless of where you are in the Collaborative Business Spectrum , there are a set of common skills required.

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Alliance management Credit Collaboration 246

Stellar Partnerships

FEBRUARY 27, 2022

Remember the good old days? They weren’t always as rosy as we thought they were. When I was young it was commonplace to see cigarette advertising everywhere. The Marlboro Man held sway in billboards across the country. When tobacco companies were banned from advertising, they switched to plastering their brand over Formula One cars and cricket matches.

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Jake Jorgovan

FEBRUARY 28, 2022

A 2006 survey found that 70% of adolescents dressed and behaved under the influence of a celebrity. Celebrity influence doesn’t end with teens; fans—both teens and adults—of social media influencers are very loyal, and influencers enjoy high trust from their committed fans. It makes sense that another survey found that 92% of consumers trust an influencer more than any other method of advertising.

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PartnerTap

FEBRUARY 25, 2022

To make sure you don’t waste another dime on misallocated MDF spend, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not. Companies simply don’t have the hard data they need to identify the partners that could generate the highest returns.

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Partner Path

FEBRUARY 23, 2022

For a next generation partner program, consider this first. Limit the Ch-ch-ch Changes. At the risk of aging myself with a David Bowie reference, I understand you feel the need to change your partner program every year, allowing it to “grow up.” As a partner program professional, that’s your job, right? But before you designate new partner types, create new initiatives and/or alter partner incentives – examine why.

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Ecosystems 130

Peter Simoons

FEBRUARY 13, 2022

In our Alliance Masterclasses we like to keep it very practical, in the sense that what we discuss in class can directly be applied to a participant’s situation. In between each lesson, we assign homework to apply the learnings to each individual situation and in the following lesson we will solicit feedback. Of course, we would like to know about our participants’ experience, but especially we are looking for learning points and areas that need further clarification.

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Alliance management 246

Stellar Partnerships

FEBRUARY 13, 2022

Think about your own inbox. Which emails do you respond to the quickest? Do some emails take a little more thought and time to write your response. Are there ones that you delete with no response? I receive around 10 ‘sales’ emails every day. It’s very rare that I reply to them. Some of them just aren’t relevant, some of them are generic and sometimes I’m just too busy so it’s easier to press delete.

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Corporate partnerships 130

Jake Jorgovan

FEBRUARY 8, 2022

According to Podcast Insights , as of December 2021, there were 2,000,000 podcasts available. Compare that to the number of podcasts in June of 2018, which was 550,000, and you begin to see how quickly podcast popularity is growing. While the most downloaded podcast in the very early podcasting history of 2007 was a comedy show, today you can find podcasts on topics ranging from veteran status, disability, national origin, sexual orientation, gender identity, pop culture, and anything else you c

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PartnerTap

FEBRUARY 25, 2022

To make sure you don’t waste another dime on misallocated MDF, you need to prioritize the partners that will generate the most revenue. Usually, funds are allocated regardless of whether the partner will be a top producer or not. Companies simply don’t have the hard data they need to identify the partners that could generate the highest returns. With PartnerTap, companies can get the actionable data they need to prioritize MDF investments by measuring the pipeline generated through each company’

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Ecosystems Strategic partnership 130

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Channel management

Partner Path

FEBRUARY 9, 2022

At the end of 2019, we predicted that marketplaces were going to start taking hold. Boy, were we right. They grew more in the first three months of COVID than they had in the last 10 years combined.

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INSEAD Knowledge

FEBRUARY 21, 2022

Regular appreciation and thanks from service users can make a huge difference in the lives of burnt out essential workers.

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Phoenix Consulting Group

FEBRUARY 23, 2022

as Published in Forbes.com. Even before Covid-19, many leaders often commented that we were experiencing a disruptive business climate. Oh, little did we know. This climate has often been called VUCA: volatility, uncertainty, complexity, and ambiguity. The phrase started with the U.S. Military to describe the new world order or rather disorder after the Cold War.

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Ecosystems Finance Collaboration 105

Chaneltivity

FEBRUARY 28, 2022

The new year is well underway and hopefully your channel program is already hitting some of the goals you set for 2022. But do you know if outdated content is lurking in the corners of your partner portal and getting in the way of things? Spring is just around the corner and now is a great time clean up your partner portal: The webinar you had last year?

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Utilities 104

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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

TRG Blog

FEBRUARY 27, 2022

For years, emotional intelligence has been the subject of countless studies, best-selling books, talk shows, and press articles. Unsurprisingly, it has also attracted a fair amount of criticism and controversy.

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Chameleon Sales

FEBRUARY 25, 2022

A core part of any sales or business development plan is lead generation. Lead generation is process of finding qualified leads with potential of becoming customers. Getting this system into place takes money and, equally important, time. To establish a successful lead generation system, you’ll need: Experienced staff. Training and support. Database, phone, and computer systems.

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Business development 98

Thinkers 50

FEBRUARY 21, 2022

Thomas Wedell-Wedellsborg is an innovation expert and executive advisor, whose research has been featured in multiple global publications. Prior to his business career, he served for four years as an officer with the Danish Royal Guards. Thomas champions the importance of solving the right problems and provides the tools to do so, with special emphasis on framing and reframing the problems we face.

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Planview Blog

FEBRUARY 17, 2022

Roni Lev, Software Engineer at Planview. To play an instrument, you must be able to read sheet music. When travelling to a different country, you need to practice and learn the common vernacular of the country you are visiting. In the same way, to be a Software Engineer you need to have an extensive knowledge of programming languages. Roni Lev, a Software Engineer, is one of the faces behind the Planview Clarizen software and he knows a thing or two about all the above. .

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Frost & Sullivan

FEBRUARY 16, 2022

Think Tank will explore how sustainability, digitalization and economic trends across regions are shaping regional and industry outlook. FOR IMMEDIATE RELEASE: Press Contact: Melissa Tan. Frost & Sullivan. P: +65 68900926. E: melissa.tan@frost.com. SAN ANTONIO – Feb. 17, 2022 – While the global economy is on the path to recovery, restraints continue to emanate from cost-of-living pressures and supply chain disruptions.

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Aepiphanni

FEBRUARY 23, 2022

Optimizing existing business processes for your company may feel like a daunting task, but it’s part of running a successful, forward-thinking business. Perhaps you’re a creature of habit and used to doing things the way they’ve always been done. We understand – change is scary and never easy, but it can bring about positive and […].

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Business development 98

TRG Blog

FEBRUARY 21, 2022

In today’s digital economy, companies have access to more data than ever before. This information serves as a foundation for making key business decisions. Companies must invest in data management systems that increase visibility, reliability, and security to ensure that employees have the necessary data for decision-making.

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ClearPoint Strategy

FEBRUARY 11, 2022

‘Hey, are you ready for our meeting?’ This is the dreaded question we hear so many times a day, in a work culture filled with meetings. You want your meeting to be the one that people don’t dread. The one that has an agenda, clear goals, and everyone is prepared for. Use our guide to make sure that your strategy meetings are the ones that people look forward to (and dare we say, the ones that are fun).

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Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Chameleon Sales

FEBRUARY 18, 2022

In the past, we have discussed list cleansing and enhancement. We’ve espoused the importance of these processes. But now, let’s talk a little about how these processes work: how do you qualify and research your sales contacts. No Name, No Access. Let’s set the scene; you’re a salesperson on a mission, and you are moments away from landing a big sale.

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Thinkers 50

FEBRUARY 4, 2022

Lisa Kay Solomon is an educator, civic entrepreneur, author, and Designer-in-Residence at the Stanford d.school, where she incubates experiential courses and programs on futures-centered design and leadership for an increasingly complex world. On Tuesday, 8 February at 12 PM EST / 5 PM UK, Des Dearlove will join Lisa Kay Solomon in discussion as part of the Thinkers50 Radar 2022 LinkedIn Live series, in partnership with Deloitte.

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Frost & Sullivan

FEBRUARY 20, 2022

Frost & Sullivan experts present strategic insights on key trends to watch. San Antonio – Feb. 21, 2022 – In the past few decades, globalization, evolving workforce demographics, shifting customer requirements, and technology advancements have transformed value propositions and competitive factors across every industry. However, the recent pandemic has accelerated trends that have disrupted business models for years.

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Mindmatrix

FEBRUARY 21, 2022

Through-channel marketing automation (TCMA) or Distributed Marketing Management (DMM), is the process of using technology, primarily, sales and marketing automation tools to help channel partners leverage the company’s brand and corporate marketing and sales assets to grow their brand and ease their workload. TCMA benefits both–the company and the partners by infusing a lot of efficiency and effectiveness into partner marketing.

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Ecosystems 98

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

Collaboration

TRG Blog

FEBRUARY 16, 2022

As more companies offer flexible work arrangements and allow employees to work remotely, whenever and wherever they need to, emotions are becoming increasingly like a luxury item that very few can get their hands on. Or are they?

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ClearPoint Strategy

FEBRUARY 15, 2022

Mistakes early on in your strategic plan can have major negative impacts and consequences later. You could need to redo your plan after eighteen months, lose staff buy-in, or fail to implement the strategic plan altogether. You don’t want to be left asking yourself, “What is a strategic plan really, and is ours any good?” months after you’ve implemented one.

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CGS

FEBRUARY 3, 2022

Prior to the digital age, Learning and Development (L&D) was seen as a nice-to-have, but not critical, function within a company. Amid global disruptions and digital transformation that seems to speed up continually, enterprise L&D is now a must-have. Today’s organizations have gone through an average of five major firmwide changes in the past three years—and nearly 75 percent expect to increase the types of major change initiatives they will undertake in the next three years.

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