Remarkable Partnerships
MAY 25, 2021
Corporate partnerships have the potential to deliver significant value, both financially and in-kind for your charity. However, you do not want to partner with companies whose objectives or practices are in conflict with your mission. An effective due diligence process should protect your charity’s reputation, streamline your decision making, and remove any scope for personal opinions.
Channel Incentive Best Practices
MAY 20, 2021
The channel partner ecosystem is rapidly evolving. So how can you, as a vendor, build a modern incentives program? One that caters to all partner types and business models? This was one of the topics under discussion on our recent webinar: ‘Modernizing Incentive Programs for Today’s Channel’. Channel Mechanics’ CEO Kenneth Fox was joined by Sunny Song , Director Channel Operations at SentinelOne and Margaret Fetting , Channel Strategy, North & Latin America with Zebra Technologies.
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Frost & Sullivan
MAY 18, 2021
At VIBE 2021, a virtual event for AVI-SPL customers and technology partners, Frost & Sullivan moderated a series of round tables for AVI-SPL’s global and enterprise customers. IT leaders from 40 global organizations in finance, pharmaceutical, technology, and manufacturing— Amazon, Amgen, BNY Mellon, Capital One, Eli Lilly, Estee Lauder, Citi, Ford Motor, Johnson & Johnson, Merck, Novartis, and other companies—that are part of AVI-SPL’s global and enterprise account program shared their
Board Source
MAY 4, 2021
I believe I’ll remember the images of last summer’s racial justice marches for the rest of my life – largely for a reason that I didn’t expect. It wasn’t just the number of protests around the country that inspired me, or even the size of the crowds (impressive as they were). It was the rich, diverse tapestry of faces that I saw in those marches that I was especially surprised to see – a tapestry that provided much-needed hope and encouragement to me and many other Black Americans.
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AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Partners Preceptors
MAY 18, 2021
By Christina Neuhauser, SHRM-SCP Often, we get so caught up in trying to get through the day that it can be difficult to step back and look for ways to change the routine and shift our focus.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
PartnerTap
MAY 11, 2021
There are four common roadblocks that partnerships hit within the first year that are often fatal. If you want to have a successful partnership (one that drives revenue for both firms), you must avoid these four pitfalls… 1. Lack of a Clear Partner Strategy. There are various reasons companies form Partnerships, so the strategies also vary.
EGA
MAY 4, 2021
“The only source of knowledge is experience.” Albert Einstein. Numerous studies have found that people are their most creative when they meet informally on the job in groups of their peers where everyone is treated equally, has an equal opportunity to participate and speak up, and are focused on achieving the same objective. In a peer learning group, every group member has an equal opportunity to participate and to communicate their ideas.
Vantage Partners
MAY 25, 2021
INSEAD Knowledge
MAY 31, 2021
The steps multinationals can take to create a brokerage environment that fosters innovation.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Impact
MAY 18, 2021
$8.2 billion. That’s how much affiliate marketing spend is expected to reach in 2022. With affiliate marketing on the rise, it just makes sense that you invest time and resources into starting an affiliate program. However, an affiliate program alone won’t cut it. You need to recruit, engage, and activate the right affiliate partners who can actually drive sales.
Peter Simoons
MAY 9, 2021
Coopetition, according to the dictionary, is “collaboration between business competitors, in the hope of mutually beneficial results”. Coopetition seems to be a word that finds its origin in the 1980s and slowly but steadily has grown into a common form of alliances and partnerships. The best-known coopetition examples of today are probably the partnerships that have been formed between pharmaceutical companies, to develop Covid-19 vaccines.
Be Partner Ready
MAY 30, 2021
As Yogi Berra once said “ if you don’t know where you’re going, you’ll end up somewhere else ” That’s why the BePartnerReady.com® process starts with setting an intention for corporate partnerships. There’re 3 good reasons to set an intention: 1. Focus. It gets you focused on a clear outcome so you can concentrate all your energy on that, and avoid distractions and so-called ‘opportunities’ that throw you off course.
Stellar Partnerships
MAY 30, 2021
My son was an early reader. At kindergarten he devoured letters and numbers and knew his favourite books by heart. It made it tricky to avoid things that weren’t fit for a 5-year old’s eyes. By prep he still thought that the F word was FAT – something rude and unkind that must clearly be a swear word. It was all going well until French Connection decided on a bold new marketing campaign. 10 metre billboards on the freeway with FCUK in huge letters prompted a flurry of questions that lasted for d
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
CoSell
MAY 27, 2021
In a recent Accenture report, B2B companies are finding that trust is the most important success factor for ecosystems. Yet, it is the least appreciated or valued aspect of success. The experts at Accenture are clear in stating the problem and the potential solution. The problem: “When Trust is Gone, Everything is Gone.” This is true of all human relationships.
INSEAD Knowledge
MAY 30, 2021
How a top global NGO uses behavioural science to support parents and educators in some of the most challenging contexts.
Partners Preceptors
MAY 18, 2021
By Christina Neuhauser, SHRM-SCP Often, we get so caught up in trying to get through the day that it can be difficult to step back and look for ways to change the routine and shift our focus.
Peter Simoons
MAY 23, 2021
“ It’s your fault! ” said the executive to me with a big smile when he welcomed me to our next coaching meeting. My coaching engagement with him started with a question, “ My new role requires me to collaborate more with others and I am not comfortable doing that. Can you help me? ”. As a Marshall Goldsmith Stakeholder Centered certified coach I suggested following this methodology.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
ISTO / IEEE
MAY 13, 2021
Contributed by Bill Rubin, Senior Manager ISTO. The benefit of standards for developing products and processes across industries is well understood. Wikipedia ( [link] ) defines a Technical Standard as an established norm or requirement for a repeatable technical task. It is usually a formal document that establishes uniform engineering or technical criteria, methods, processes, and practices.
Stellar Partnerships
MAY 16, 2021
“Managers light a fire under people. Leaders light a fire in people” Kathy Austin. Anthropologists talk about the importance of the chief in primitive times. The chief would be the one to light the fire for the tribe. The fire provided warmth, a gathering place for the tribe and a light to lift the darkness. When I was a little girl, I stayed at my gran’s old house that had an open coal fire.
CoSell
MAY 20, 2021
Marketing and sales have traditionally had difficult and stormy. While sales experts advise that these two sides must work in harmony, there are a few barriers, myths, and tendencies that can stand in the way. If you’ve been noticing that this tension between sales and marketing is a problem, consider the bigger issue. It is likely causing friction and static, slowing down or inhibiting building collaborative partnerships.
INSEAD Knowledge
MAY 25, 2021
The antidote to narcissistic leaders who coast on their charisma is a paradigm shift in education.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Partners Preceptors
MAY 18, 2021
By Christina Neuhauser, SHRM-SCP. Often, we get so caught up in trying to get through the day that it can be difficult to step back and look for ways to change the routine and shift our focus. Looking for areas to bring our unique skills and ideas to the table at work can be challenging and even scary – especially given the current climate. Even if your office culture provides a safer space for expression and growth, it can be a delicate balancing act between what is expected, what can be questi
Peter Simoons
MAY 4, 2021
Tip 9: Agree on a Set of Alliance Core Values and Operating Principles. You and your partner will be able to accomplish so many things just by trying to bridge your organizations’ two distinct cultures and create a third culture that’s all your own. This shared culture will build a way for you and your partner to understand each other on a deeper level.
Vantage Partners
MAY 26, 2021
Vantage Partners and Kotter Announce Strategic Partnership to Build Leadership and Change Capabilities Globally. Vantage Partners and Kotter today announced a strategic partnership to provide leadership training focused on navigating change and leading through turbulence. Together, Vantage and Kotter will offer learning solutions tailored for everyone from frontline staff, to middle management, to senior executives.
Stellar Partnerships
MAY 10, 2021
I’m getting lessons in conscious consumerism from my 19 year-old daughter. Recently we headed to our local shopping centre for a mum and daughter afternoon of coffee, cake and refreshing her wardrobe on my credit card. As I browsed the window of Uniqlo I was told firmly, “No mum. Don’t buy at Uniqlo- their cotton comes from Xinjiang forced labour ”.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
CoSell
MAY 18, 2021
What’s the big secret about co-selling? Account mapping is easy. It is tasty. It is delicious. It’s just like a yummy chocolate truffle. This explains why so many people are avid about how Cosell works. In a lot of conversations these last weeks, I’m speaking with professionals who are driving rapid expansion. These leaders are successfully responding to changes in our world.
INSEAD Knowledge
MAY 12, 2021
Pitfalls and solutions for non-family chief executives.
Frost & Sullivan
MAY 24, 2021
The global critical infrastructure cybersecurity market is estimated to reach $24.22 billion by 2030, finds Frost & Sullivan. Santa Clara, Calif. –May 24, 2021–Frost & Sullivan’s recent analysis finds that while corporate and consumer businesses remain popular marks for cyberattacks, critical infrastructure facilities have become increasingly viable threat targets.
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