November, 2024

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ARMO Partners with Orange Business for Enhanced Kubernetes Security

Channel Insider

Cloud container security platform ARMO has been tapped to provide security resources for Orange Business’ managed Kubernetes services offering to its European customers. Channel Insider spoke with ARMO CEO Shauli Rozen about the recent partnership and others the company has formed in 2024 and why the time is right for sophisticated security solutions in the containers, cloud, and Kubernetes channel.

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Stakeholder Engagement: A Simple Approach for Complex Networks

Peter Simoons

Engaging your stakeholders is not just important, it’s an essential aspect of any successful project or organisational effort. In today’s interconnected world, your work impacts others, just as you are affected by their work. Stakeholders exist both within and beyond your organisation so understanding who they are is crucial. At first glance, identifying stakeholders might seem overwhelming — there can be a lot of people involved!

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San Diego Social Media Agencies: Top 30 Picks for 2024

Jake Jorgovan

Struggling to find the right social media agency in San Diego? It’s tough when there are so many options. You need an agency that can deliver results and help you grow. But where do you start? You’re on the right page to solve that problem. Here’s what this article covers: A list of the top social media agencies in San Diego. The industries they specialize in.

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SOME Roads Lead to Corporate Partnerships

Be Partner Ready

You’ve heard the saying all roads lead to Rome , right? Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. But, spoiler alert: some routes are a tad more effective & enjoyable than others.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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5 things to expect when you’re prospecting

Stellar Partnerships

The Sydney City to Surf Run is 14km of running in the most scenic route in the world. Finishing at Bondi Beach, the runners get to dip into the ocean to cool off. The problem is the infamous Heartbreak Hill, about halfway along. It’s a steep gradient that goes on forever and the gorgeous views aren’t enough to distract from your aching legs. Running coaches teach us to keep your eyes on the road when you’re climbing a hill.

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Nerdio Expands MSP Platform with M365, New Pricing & CIS Partnership

Channel Insider

Nerdio has announced the extension of its Nerdio Manager for MSP platform to go beyond existing capabilities in Azure Virtual Desktop (AVD). The platform now also includes the full Microsoft 365 suite of applications, including SharePoint. Nerdio also announced an updated pricing model and a new partnership with the Center for Internet Security (CIS).

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Transform Your Pharma Partnerships with Our Specialised Alliance Masterclass

Peter Simoons

Based on participant feedback from our Alliance Masterclass sessions, 92% of attendees recommend the course, seeing it as highly valuable for their colleagues and partners. With ratings like this, we could easily maintain the course as is — but we’re always looking to push the bar higher. Anoop Nathwani and I are continuously exploring ways to enhance the Alliance Masterclass in both delivery and content.

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Workday Implementation and Consulting Success: 5 Best Practices

Jake Jorgovan

Implementing Workday effectively can transform an organization’s HR, finance, and operational capabilities. Yet, many teams struggle to leverage its full potential. Success in Workday implementation and consulting hinges on strategic planning, expert guidance, and targeted best practices. This article discusses five essential practices for achieving streamlined deployments, seamless integrations, and sustainable results.

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Influencer + affiliate: The growth strategy most brands overlook

Impact

If you’re feeling the squeeze to stretch every marketing dollar, you’re not alone. Cristy Garcia , impact.com’s Chief Marketing Officer, shared some stats in a recent webinar, “Three in four CMOs report that they’ve been asked to do more with less—86 percent say they are under pressure to make significant changes to achieve sustainable results.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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5 partnership practices to leave behind in 2024

Stellar Partnerships

Every year we look back on things we loved and experiences we’d prefer not to repeat. The haircut that promised gamin chic and looked more like a fugitive Muppet or the gender reveal party that set fire to the fence. We’d prefer to head into 2025 with a clean slate and a fresh perspective on things that will make us happy, fulfilled and less embarrassed.

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Enhancing Sales and Marketing Strategies Through Partner Relationship Management (PRM)

Mindmatrix

Partner Relationship Management (PRM) is increasingly becoming a focal point for organizations that want to enhance their sales performance and marketing effectiveness. Leveraging partner ecosystems is crucial in this context, as they can significantly enhance market reach and customer value. In today’s business environment, the alignment of PRM with sales and marketing strategies can lead to significant improvements in partner engagement , customer satisfaction, and overall business performance

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The 2024 Channel Insider VIP List

Channel Insider

In September and October 2024, Channel Insider solicited nominations from IT channel vendors, solution providers, and partner businesses who shared their most impactful partner companies. These partnerships showcase the value of channel collaboration and community. Below, our editorial team has chosen the strongest examples of partnership from the nominations we received.

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Cisco Earns Frost & Sullivan’s 2024 Global Company of the Year Award for Transforming IoT Connectivity with Its Comprehensive IoT Control Center and Mobility Services Platform

Frost & Sullivan

San Antonio, TX — November 14, 2024 — Frost & Sullivan recently researched the Mobile IoT Platforms industry and based on its findings, recognized Cisco with the 2024 Global Company of the Year Award. Cisco is a world-leading networking and telecommunications hardware, software, and technology provider that excels in developing and deploying advanced IoT and mobility solutions.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Balancing the Scales

Partner Path

3 Shifts in Technology Alliances For thirty years we’ve been helping technology vendors foster alliances with other hardware and software companies. I have to say, most of those technology alliances produced very little value in comparison to the effort involved in building the integration or extension.

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Defining a referral partner program [+the elements that make it a success] 

Impact

Constructing a successful referral program requires the same careful planning as building a sturdy structure. Just as a house needs a solid foundation, middle, and top, your referral program must be built on a strategic framework and supported by the right technology. Luckily, a comprehensive strategy and the right technology can help cement a program that attracts up to 20 percent of your annual revenue.

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The Partner Enablement Manager: Why They Are Important & What They Do

Chaneltivity

A partner enablement manager doesn’t often get a lot of credit — but they really should. They are responsible for helping your partners better understand your product or service. And without that, partners couldn’t be making sales or teeing up qualified leads. To do that effectively, partner enablement managers not only need to know your ICP, your product’s ROI, your marketing messaging, and your partner program rules inside and out, they also have to be able to explain all that to your partners

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The Role of Real-Time Updates in Partner Portals for Effective Partner Relationship Management

Mindmatrix

Partner Relationship Management (PRM) is essential for fostering strong relationships with channel partners. One key feature of effective PRM is the use of partner portals that provide real-time updates. These updates give partners immediate access to important information, allowing them to make informed decisions quickly. In this blog, we will explore how real-time data in partner portals enhances partner engagement and satisfaction, ultimately leading to better business outcomes.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Ingram Micro Integrates AWS Marketplace, Launches Partner Loyalty Program

Channel Insider

Global technology distributor Ingram Micro announced the integration of the AWS Marketplace into its own Xvantage platform. The company has also debuted a new loyalty program targeted at incentivizing partner growth, available now in the US with global expansion planned in 2025. Ingram Micro Ultra: three-tiered, points-based program The new loyalty program was built with scale and time in mind, as solutions providers and other resell partners often miss opportunities simply because they are unaw

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Why Prioritizing Business Agility Creates Better Outcomes

Planview Blog

The business world is caught up in a whirlwind of change. How your enterprise responds to that change can determine whether your organization is an industry leader or another company stuck in the middle of the pack. That’s because a defining trait of best-in-class organizations is their ability to quickly pivot in the face of changing market conditions, emerging and disruptive technology, and shifting customer demands.

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Driving Sustainability in the Chemical Industry Ecosystem

Frost & Sullivan

A global push towards decarbonization is redefining the chemical industry , where companies face mounting pressure to shift from fossil fuels and reduce their carbon footprint. Today, sustainable manufacturing is a shared goal across the ecosystem, from chemical manufacturing companies and recycling companies to technology providers and downstream industries.

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Get connected: The benefits of REST APIs and how to use them in partnership marketing 

Impact

Managing a growing partnership marketing program can feel overwhelming, especially when your systems don’t communicate with each other. Juggling different tools, trying to sync data manually, and ensuring everything is up-to-date can feel like a constant struggle. Thankfully, REST APIs are a ready-to-go solution. By connecting your software and automating data exchange, REST APIs eliminate the headaches of managing disjointed systems.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How to build momentum during tough economic times 

Remarkable Partnerships

We know it can be difficult to build corporate partnerships in this challenging economic climate. That’s why we held a free webinar to support charities to build momentum during tough times. We heard from four inspiring speakers who are making progress right now: Louise Bingham from  The Felix Project Rachael Ogden-Wilson from  Sea-Changers Louise Colbran from  Sussex Wildlife Centre Peter Chiswick from  Remarkable Partnerships They shared these 10 practical recommendations: 1.

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Creating Engaging Content for Partner Training in an LMS

Mindmatrix

Partner Relationship Management (PRM) is essential for building strong partnerships with channel partners. One of the most effective ways to ensure partners are well-equipped is through comprehensive training programs delivered via a Learning Management System (LMS). Engaging training content is critical to the success of these programs, as it helps partners understand your products, services, and brand values.

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Kyndryl Appoints Kimberley Marlay as ANZ Partnerships Lead

Channel Insider

Global IT infrastructure services provider, Kyndryl, has appointed Kimberley Marlay as its new Head of Strategic Partnerships and Alliances for Australia and Aotearoa New Zealand. Role focused on a strong channel presence In her new remit, Marlay will focus on expanding Kyndryl’s local partnerships with major cloud providers and strengthening the company’s channel ecosystem to meet the rising demand for hybrid and multi-cloud solutions.

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Where does Relationship Marketing Fit into BD?

Dinkel Business Development

Business Development (BD) is a broad and dynamic term that encompasses the activities, strategies, and processes used to grow and expand a business. It’s about finding new markets, creating strategic partnerships, and building sustainable revenue streams. However, one of the most overlooked but critical components of successful business development is relationship marketing.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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How Technology Is Revolutionizing the Commercial Aviation Industry: Top 10 Strategic Imperatives

Frost & Sullivan

The commercial aviation industry is welcoming a new era. With international air transport expected to double by 2037, airline companies and tech innovators are embracing disruptive technologies to meet the surging demand for efficiency , sustainability, and enhanced passenger experience. From electric vertical take-off and landing (eVTOL) aircraft revolutionizing urban mobility to AI-powered operations optimizing everything from booking to flight schedules, the current state of aviation business

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Influencer marketing in Southeast Asia: Beauty and Fashion brand growth strategies for 2025

Impact

In our recent webinar, industry leaders shared invaluable insights about the transformative power of influencer marketing in Southeast Asia’s beauty and fashion sector. With social media marketing spend projected to exceed $4.4 billion USD by 2025 and influencer marketing growing at over 10 percent annually , brands are racing to optimize their strategies. “Today, people want information through new channels, such as TikTok,” explains Vanessa Yeo Barger, General Manager of Mark

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Road to the France AI Action Summit: Partnering for Impact in Europe

Partnership on AI

Share Our Blog / Blog Road to the France AI Action Summit: Partnering for Impact in Europe Rebecca Finlay November 14, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> International cooperation is fundamental to our ability to respond to today’s global challenges including climate change, global health , and now, artificial intelligence.