Partner Path
NOVEMBER 19, 2024
3 Shifts in Technology Alliances For thirty years we’ve been helping technology vendors foster alliances with other hardware and software companies. I have to say, most of those technology alliances produced very little value in comparison to the effort involved in building the integration or extension.
Peter Simoons
NOVEMBER 3, 2024
Engaging your stakeholders is not just important, it’s an essential aspect of any successful project or organisational effort. In today’s interconnected world, your work impacts others, just as you are affected by their work. Stakeholders exist both within and beyond your organisation so understanding who they are is crucial. At first glance, identifying stakeholders might seem overwhelming — there can be a lot of people involved!
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Jake Jorgovan
NOVEMBER 25, 2024
Struggling to find the right social media agency in San Diego? It’s tough when there are so many options. You need an agency that can deliver results and help you grow. But where do you start? You’re on the right page to solve that problem. Here’s what this article covers: A list of the top social media agencies in San Diego. The industries they specialize in.
Be Partner Ready
NOVEMBER 18, 2024
You’ve heard the saying all roads lead to Rome , right? Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. But, spoiler alert: some routes are a tad more effective & enjoyable than others.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
Channel Insider
NOVEMBER 1, 2024
Proofpoint is set to acquire Normalyze, a major player in data security posture management, with the deal expected to wrap up in November. The move comes at a crucial time. These days, teams are building cloud apps left and right, and departments are signing up for SaaS tools without going through IT. This has left security teams scrambling to keep track of sensitive data across all these cloud services.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Partner Path
NOVEMBER 6, 2024
Experienced partner leaders share the skills you should hone. We had a fantastic summer series with three partnering leaders sharing their background and experience [find the links to watch the recordings at the bottom of this blog or view in the Resource Center ]. From these sessions, we learned that VPs wear a lot of hats, and they need the entire organization to support partnering efforts.
Peter Simoons
NOVEMBER 17, 2024
Based on participant feedback from our Alliance Masterclass sessions, 92% of attendees recommend the course, seeing it as highly valuable for their colleagues and partners. With ratings like this, we could easily maintain the course as is — but we’re always looking to push the bar higher. Anoop Nathwani and I are continuously exploring ways to enhance the Alliance Masterclass in both delivery and content.
Jake Jorgovan
NOVEMBER 1, 2024
Implementing Workday effectively can transform an organization’s HR, finance, and operational capabilities. Yet, many teams struggle to leverage its full potential. Success in Workday implementation and consulting hinges on strategic planning, expert guidance, and targeted best practices. This article discusses five essential practices for achieving streamlined deployments, seamless integrations, and sustainable results.
Impact
NOVEMBER 4, 2024
Are your expert fitness credentials and genuine passion for wellness getting lost in a sea of #TransformationTuesday posts? Let’s change that. While 510 million people follow #fitness on Instagram, only a fraction of creators successfully land those coveted brand partnerships and sponsorship deals. The reality? Your depth of knowledge and authenticity are your secret weapons.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Channel Insider
NOVEMBER 19, 2024
Cloud container security platform ARMO has been tapped to provide security resources for Orange Business’ managed Kubernetes services offering to its European customers. Channel Insider spoke with ARMO CEO Shauli Rozen about the recent partnership and others the company has formed in 2024 and why the time is right for sophisticated security solutions in the containers, cloud, and Kubernetes channel.
Stellar Partnerships
NOVEMBER 24, 2024
Every year we look back on things we loved and experiences we’d prefer not to repeat. The haircut that promised gamin chic and looked more like a fugitive Muppet or the gender reveal party that set fire to the fence. We’d prefer to head into 2025 with a clean slate and a fresh perspective on things that will make us happy, fulfilled and less embarrassed.
SEO Magazine
NOVEMBER 15, 2024
Do you notice your website not performing well in search results despite having rich content? You might be facing keyword cannibalization. This sneaky issue occurs when multiple pages on your site compete for the same keywords or phrases, confusing search engines and diluting each page’s potential to rank high. Luckily, fixing this can start with a simple free website SEO audit.
Vantage Partners
NOVEMBER 22, 2024
Even the most sophisticated firms can lapse into incumbent complacency. A plan must involve changing both processes and mindsets to demonstrate and realize value at renewal time.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Mindmatrix
NOVEMBER 27, 2024
Partner Relationship Management (PRM) is increasingly becoming a focal point for organizations that want to enhance their sales performance and marketing effectiveness. Leveraging partner ecosystems is crucial in this context, as they can significantly enhance market reach and customer value. In today’s business environment, the alignment of PRM with sales and marketing strategies can lead to significant improvements in partner engagement , customer satisfaction, and overall business performance
Impact
NOVEMBER 6, 2024
If you’re feeling the squeeze to stretch every marketing dollar, you’re not alone. Cristy Garcia , impact.com’s Chief Marketing Officer, shared some stats in a recent webinar, “Three in four CMOs report that they’ve been asked to do more with less—86 percent say they are under pressure to make significant changes to achieve sustainable results.
Channel Insider
NOVEMBER 19, 2024
In September and October 2024, Channel Insider solicited nominations from IT channel vendors, solution providers, and partner businesses who shared their most impactful partner companies. These partnerships showcase the value of channel collaboration and community. Below, our editorial team has chosen the strongest examples of partnership from the nominations we received.
Stellar Partnerships
NOVEMBER 17, 2024
When my kids were little their Santa list grew exponentially as new toy catalogues arrived in the mailbox. Every possibility sparked joy, but unlike Marie Kondo, nothing ever seemed to get removed from the wish list. So every year we had a pre-Christmas clear out. Things that had languished unloved and unattended went in a big bag to the charity shop.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Frost & Sullivan
NOVEMBER 14, 2024
San Antonio, TX — November 14, 2024 — Frost & Sullivan recently researched the Mobile IoT Platforms industry and based on its findings, recognized Cisco with the 2024 Global Company of the Year Award. Cisco is a world-leading networking and telecommunications hardware, software, and technology provider that excels in developing and deploying advanced IoT and mobility solutions.
Vantage Partners
NOVEMBER 1, 2024
Here are three of the most helpful ways to deal with pressure during high-stakes negotiations — not just to endure, but to get the outcome you desire.
Mindmatrix
NOVEMBER 6, 2024
Partner Relationship Management (PRM) is essential for fostering strong relationships with channel partners. One key feature of effective PRM is the use of partner portals that provide real-time updates. These updates give partners immediate access to important information, allowing them to make informed decisions quickly. In this blog, we will explore how real-time data in partner portals enhances partner engagement and satisfaction, ultimately leading to better business outcomes.
Impact
NOVEMBER 25, 2024
Constructing a successful referral program requires the same careful planning as building a sturdy structure. Just as a house needs a solid foundation, middle, and top, your referral program must be built on a strategic framework and supported by the right technology. Luckily, a comprehensive strategy and the right technology can help cement a program that attracts up to 20 percent of your annual revenue.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Channel Insider
NOVEMBER 7, 2024
Nerdio has announced the extension of its Nerdio Manager for MSP platform to go beyond existing capabilities in Azure Virtual Desktop (AVD). The platform now also includes the full Microsoft 365 suite of applications, including SharePoint. Nerdio also announced an updated pricing model and a new partnership with the Center for Internet Security (CIS).
Chaneltivity
NOVEMBER 14, 2024
A partner enablement manager doesn’t often get a lot of credit — but they really should. They are responsible for helping your partners better understand your product or service. And without that, partners couldn’t be making sales or teeing up qualified leads. To do that effectively, partner enablement managers not only need to know your ICP, your product’s ROI, your marketing messaging, and your partner program rules inside and out, they also have to be able to explain all that to your partners
Market Source Inc
NOVEMBER 1, 2024
Says Jose Torres, the cards he was dealt in life were not a full house. He can either complain and blame the world; or roll up his sleeves and be the hardest worker in the room. Guess which one he chose… The post Jose Strives to Be the Hardest Worker in the Room appeared first on MarketSource.
Frost & Sullivan
NOVEMBER 15, 2024
A global push towards decarbonization is redefining the chemical industry , where companies face mounting pressure to shift from fossil fuels and reduce their carbon footprint. Today, sustainable manufacturing is a shared goal across the ecosystem, from chemical manufacturing companies and recycling companies to technology providers and downstream industries.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Mindmatrix
NOVEMBER 13, 2024
Partner Relationship Management (PRM) is essential for building strong partnerships with channel partners. One of the most effective ways to ensure partners are well-equipped is through comprehensive training programs delivered via a Learning Management System (LMS). Engaging training content is critical to the success of these programs, as it helps partners understand your products, services, and brand values.
Impact
NOVEMBER 12, 2024
Managing a growing partnership marketing program can feel overwhelming, especially when your systems don’t communicate with each other. Juggling different tools, trying to sync data manually, and ensuring everything is up-to-date can feel like a constant struggle. Thankfully, REST APIs are a ready-to-go solution. By connecting your software and automating data exchange, REST APIs eliminate the headaches of managing disjointed systems.
Channel Insider
NOVEMBER 5, 2024
AWS recently announced a series of new partnership agreements that aim to allow organizations and customers to maximize generative AI and drive innovation through cloud computing. Through these partnership agreements, organizations can build new applications, and financial institutions can automate critical and repetitive processes and make more data-driven decisions while operating at peak performance with GenAI-enabled solutions.
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