Partner Path
NOVEMBER 19, 2024
3 Shifts in Technology Alliances For thirty years we’ve been helping technology vendors foster alliances with other hardware and software companies. I have to say, most of those technology alliances produced very little value in comparison to the effort involved in building the integration or extension.
Jake Jorgovan
NOVEMBER 25, 2024
Struggling to find the right social media agency in San Diego? It’s tough when there are so many options. You need an agency that can deliver results and help you grow. But where do you start? You’re on the right page to solve that problem. Here’s what this article covers: A list of the top social media agencies in San Diego. The industries they specialize in.
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Be Partner Ready
NOVEMBER 18, 2024
You’ve heard the saying all roads lead to Rome , right? Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. But, spoiler alert: some routes are a tad more effective & enjoyable than others.
Peter Simoons
NOVEMBER 17, 2024
Based on participant feedback from our Alliance Masterclass sessions, 92% of attendees recommend the course, seeing it as highly valuable for their colleagues and partners. With ratings like this, we could easily maintain the course as is — but we’re always looking to push the bar higher. Anoop Nathwani and I are continuously exploring ways to enhance the Alliance Masterclass in both delivery and content.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Stellar Partnerships
NOVEMBER 24, 2024
Every year we look back on things we loved and experiences we’d prefer not to repeat. The haircut that promised gamin chic and looked more like a fugitive Muppet or the gender reveal party that set fire to the fence. We’d prefer to head into 2025 with a clean slate and a fresh perspective on things that will make us happy, fulfilled and less embarrassed.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Partner Path
NOVEMBER 6, 2024
Experienced partner leaders share the skills you should hone. We had a fantastic summer series with three partnering leaders sharing their background and experience [find the links to watch the recordings at the bottom of this blog or view in the Resource Center ]. From these sessions, we learned that VPs wear a lot of hats, and they need the entire organization to support partnering efforts.
Jake Jorgovan
NOVEMBER 1, 2024
Implementing Workday effectively can transform an organization’s HR, finance, and operational capabilities. Yet, many teams struggle to leverage its full potential. Success in Workday implementation and consulting hinges on strategic planning, expert guidance, and targeted best practices. This article discusses five essential practices for achieving streamlined deployments, seamless integrations, and sustainable results.
Binfire Collaboration Blog
NOVEMBER 8, 2024
TikTok is one of the fastest-growing platforms this generation has ever seen. TikTok is popular with over a Billion active users due to its excellent space for letting people of all kinds showcase their talent and creativity online. TikTok can be considered one of the most user-friendly platforms for unlocking both the potential of people and businesses.
Peter Simoons
NOVEMBER 3, 2024
Engaging your stakeholders is not just important, it’s an essential aspect of any successful project or organisational effort. In today’s interconnected world, your work impacts others, just as you are affected by their work. Stakeholders exist both within and beyond your organisation so understanding who they are is crucial. At first glance, identifying stakeholders might seem overwhelming — there can be a lot of people involved!
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Stellar Partnerships
NOVEMBER 17, 2024
When my kids were little their Santa list grew exponentially as new toy catalogues arrived in the mailbox. Every possibility sparked joy, but unlike Marie Kondo, nothing ever seemed to get removed from the wish list. So every year we had a pre-Christmas clear out. Things that had languished unloved and unattended went in a big bag to the charity shop.
Channel Insider
NOVEMBER 1, 2024
Proofpoint is set to acquire Normalyze, a major player in data security posture management, with the deal expected to wrap up in November. The move comes at a crucial time. These days, teams are building cloud apps left and right, and departments are signing up for SaaS tools without going through IT. This has left security teams scrambling to keep track of sensitive data across all these cloud services.
Vantage Partners
NOVEMBER 22, 2024
Even the most sophisticated firms can lapse into incumbent complacency. A plan must involve changing both processes and mindsets to demonstrate and realize value at renewal time.
INSEAD Knowledge
NOVEMBER 6, 2024
In some sectors, workers are constantly pushed to extremes, not unlike stunt performers whose bodies are treated as tools – stretched and sacrificed to meet professional demands. Notably, similar patterns are observed in soul-sucking, albeit prized, careers such as consulting, investment banking and other financial services.The recent deaths of employees from Bank of America and Ernst & Young resulting from overwork reignited the furore arising from the alleged 100-hour work week and “inhuma
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Impact
NOVEMBER 4, 2024
Are your expert fitness credentials and genuine passion for wellness getting lost in a sea of #TransformationTuesday posts? Let’s change that. While 510 million people follow #fitness on Instagram, only a fraction of creators successfully land those coveted brand partnerships and sponsorship deals. The reality? Your depth of knowledge and authenticity are your secret weapons.
SEO Magazine
NOVEMBER 15, 2024
Do you notice your website not performing well in search results despite having rich content? You might be facing keyword cannibalization. This sneaky issue occurs when multiple pages on your site compete for the same keywords or phrases, confusing search engines and diluting each page’s potential to rank high. Luckily, fixing this can start with a simple free website SEO audit.
Stellar Partnerships
NOVEMBER 10, 2024
The Sydney City to Surf Run is 14km of running in the most scenic route in the world. Finishing at Bondi Beach, the runners get to dip into the ocean to cool off. The problem is the infamous Heartbreak Hill, about halfway along. It’s a steep gradient that goes on forever and the gorgeous views aren’t enough to distract from your aching legs. Running coaches teach us to keep your eyes on the road when you’re climbing a hill.
Channel Insider
NOVEMBER 8, 2024
It should surprise no one at this point that the top players in the IT channel are highly focused on GenAI adoption amongst their client base. ONE, the Ingram Micro global partner event, offered practical use cases for clients today and a peak at the vision of the future. Building AI solutions today for scalable success tomorrow Research from Goldman Sachs shown at the opening reception predicts nearly $2 trillion in spend on AI by 2030.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
PSMJ Resources Blog
NOVEMBER 4, 2024
PSMJ's latest research shows that overall proposal activity in the architecture/engineering/construction (AEC) space remains relatively stable. However, digging deeper into the data, we see the real impact of recent interest rate cuts and other factors. PSMJ’s latest Quarterly Market Forecast surveyed 119 AEC executives (collected between September 26, 2024 and October 15, 2024) and revealed an overall proposal activity Net Plus/Minus Index (NPMI) value of 26.7, which is slightly higher than the
Vantage Partners
NOVEMBER 1, 2024
Here are three of the most helpful ways to deal with pressure during high-stakes negotiations — not just to endure, but to get the outcome you desire.
Impact
NOVEMBER 6, 2024
If you’re feeling the squeeze to stretch every marketing dollar, you’re not alone. Cristy Garcia , impact.com’s Chief Marketing Officer, shared some stats in a recent webinar, “Three in four CMOs report that they’ve been asked to do more with less—86 percent say they are under pressure to make significant changes to achieve sustainable results.
SEO Magazine
NOVEMBER 20, 2024
Forget generic content that falls flat. Instead, dial in on the things that truly resonate with your audience and watch your engagement and search rankings soar. Enticing headlines pull them in, while visuals keep their eyes glued to the screen. Stories weave magic into facts, and interactive bits make everything feel snappy. But don’t forget: each reader is a world of their own—personalized content is key!
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Stellar Partnerships
NOVEMBER 3, 2024
Ever wondered why corporates are badgering you for team-building activities and staff participation opportunities? It’s not that they don’t have enough work to fill the day. Staff engagement is the hot topic among corporate leaders. KPMG lists talent retention, attraction and engagement as one of the top three issues keeping CEOs awake at night. The latest Gallup research shows that only 33% of employees are actively engaged.
Channel Insider
NOVEMBER 25, 2024
Following Snorkel AI’s June collaboration agreement with Amazon Web Services (AWS), which is designed to assist enterprises in building custom, production-ready AI models, the company is now joining AWS’ Independent Software Vendor (ISV) Accelerate Program. By joining this program, Snorkel AI aims to deliver powerful, scalable AI solutions to AWS customers and help them boost their AI capabilities.
INSEAD Knowledge
NOVEMBER 3, 2024
Whether it’s providing essential oversight or representing stakeholder interests, a firm’s board of directors wields significant power in determining how an organisation is governed. Boards are generally seen as detached from the daily operations or research activities of a firm. However, in recent years, many boards have become more involved in a company’s technology path, thus playing a key role in influencing innovation output.
Partnership on AI
NOVEMBER 20, 2024
Share Our Blog / Blog Safe Foundation Model Deployment AI Safety in Practice: Insights from a Joint Workshop with PAI and MLCommons PAI Staff November 20, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> A joint exploration of collaborative approaches for responsible evaluation and governance of AI across the value chain In October 2024, Partnership on AI (PAI) and MLCommons virtually convened practitioners and policy analysts to assess the current
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Frost & Sullivan
NOVEMBER 14, 2024
San Antonio, TX — November 14, 2024 — Frost & Sullivan recently researched the Mobile IoT Platforms industry and based on its findings, recognized Cisco with the 2024 Global Company of the Year Award. Cisco is a world-leading networking and telecommunications hardware, software, and technology provider that excels in developing and deploying advanced IoT and mobility solutions.
Mindmatrix
NOVEMBER 27, 2024
Partner Relationship Management (PRM) is increasingly becoming a focal point for organizations that want to enhance their sales performance and marketing effectiveness. Leveraging partner ecosystems is crucial in this context, as they can significantly enhance market reach and customer value. In today’s business environment, the alignment of PRM with sales and marketing strategies can lead to significant improvements in partner engagement , customer satisfaction, and overall business performance
SEO Magazine
NOVEMBER 26, 2024
Gone are the days when SEO and UX treaded separate paths. Now, blending them forms SXO, a strategy upping your game in user engagement and conversions. Picture this: your site not just topping search results but also nailing user experience! We’re talking about fine-tuning everything from keywords that match real people’s searches to crafting click-worthy titles.
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