November, 2024

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Balancing the Scales

Partner Path

3 Shifts in Technology Alliances For thirty years we’ve been helping technology vendors foster alliances with other hardware and software companies. I have to say, most of those technology alliances produced very little value in comparison to the effort involved in building the integration or extension.

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San Diego Social Media Agencies: Top 30 Picks for 2024

Jake Jorgovan

Struggling to find the right social media agency in San Diego? It’s tough when there are so many options. You need an agency that can deliver results and help you grow. But where do you start? You’re on the right page to solve that problem. Here’s what this article covers: A list of the top social media agencies in San Diego. The industries they specialize in.

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SOME Roads Lead to Corporate Partnerships

Be Partner Ready

You’ve heard the saying all roads lead to Rome , right? Well, if Rome is the glorious city of corporate partnership success - complete with thriving, well-funded programs, transformative collaborations, and the occasional celebratory gelato - then there are indeed many ways to get there. But, spoiler alert: some routes are a tad more effective & enjoyable than others.

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Transform Your Pharma Partnerships with Our Specialised Alliance Masterclass

Peter Simoons

Based on participant feedback from our Alliance Masterclass sessions, 92% of attendees recommend the course, seeing it as highly valuable for their colleagues and partners. With ratings like this, we could easily maintain the course as is — but we’re always looking to push the bar higher. Anoop Nathwani and I are continuously exploring ways to enhance the Alliance Masterclass in both delivery and content.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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5 partnership practices to leave behind in 2024

Stellar Partnerships

Every year we look back on things we loved and experiences we’d prefer not to repeat. The haircut that promised gamin chic and looked more like a fugitive Muppet or the gender reveal party that set fire to the fence. We’d prefer to head into 2025 with a clean slate and a fresh perspective on things that will make us happy, fulfilled and less embarrassed.

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10 Essential Talents for a VP of Partnering

Partner Path

Experienced partner leaders share the skills you should hone. We had a fantastic summer series with three partnering leaders sharing their background and experience [find the links to watch the recordings at the bottom of this blog or view in the Resource Center ]. From these sessions, we learned that VPs wear a lot of hats, and they need the entire organization to support partnering efforts.

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Workday Implementation and Consulting Success: 5 Best Practices

Jake Jorgovan

Implementing Workday effectively can transform an organization’s HR, finance, and operational capabilities. Yet, many teams struggle to leverage its full potential. Success in Workday implementation and consulting hinges on strategic planning, expert guidance, and targeted best practices. This article discusses five essential practices for achieving streamlined deployments, seamless integrations, and sustainable results.

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TikTok for Marketing: Make a Career Out of TikTok

Binfire Collaboration Blog

TikTok is one of the fastest-growing platforms this generation has ever seen. TikTok is popular with over a Billion active users due to its excellent space for letting people of all kinds showcase their talent and creativity online. TikTok can be considered one of the most user-friendly platforms for unlocking both the potential of people and businesses.

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Stakeholder Engagement: A Simple Approach for Complex Networks

Peter Simoons

Engaging your stakeholders is not just important, it’s an essential aspect of any successful project or organisational effort. In today’s interconnected world, your work impacts others, just as you are affected by their work. Stakeholders exist both within and beyond your organisation so understanding who they are is crucial. At first glance, identifying stakeholders might seem overwhelming — there can be a lot of people involved!

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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3 ways to kickstart success in 2025 

Stellar Partnerships

When my kids were little their Santa list grew exponentially as new toy catalogues arrived in the mailbox. Every possibility sparked joy, but unlike Marie Kondo, nothing ever seemed to get removed from the wish list. So every year we had a pre-Christmas clear out. Things that had languished unloved and unattended went in a big bag to the charity shop.

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Proofpoint’s Normalyze Deal Tackles Cloud Security Crisis

Channel Insider

Proofpoint is set to acquire Normalyze, a major player in data security posture management, with the deal expected to wrap up in November. The move comes at a crucial time. These days, teams are building cloud apps left and right, and departments are signing up for SaaS tools without going through IT. This has left security teams scrambling to keep track of sensitive data across all these cloud services.

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Maintaining Incumbency Requires Work — and a Plan

Vantage Partners

Even the most sophisticated firms can lapse into incumbent complacency. A plan must involve changing both processes and mindsets to demonstrate and realize value at renewal time.

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Is Working Yourself “To The Bone” Ever Worth It?

INSEAD Knowledge

In some sectors, workers are constantly pushed to extremes, not unlike stunt performers whose bodies are treated as tools – stretched and sacrificed to meet professional demands. Notably, similar patterns are observed in soul-sucking, albeit prized, careers such as consulting, investment banking and other financial services.The recent deaths of employees from Bank of America and Ernst & Young resulting from overwork reignited the furore arising from the alleged 100-hour work week and “inhuma

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to become a fitness influencer in 2025: 8 steps to landing brand deals

Impact

Are your expert fitness credentials and genuine passion for wellness getting lost in a sea of #TransformationTuesday posts? Let’s change that. While 510 million people follow #fitness on Instagram, only a fraction of creators successfully land those coveted brand partnerships and sponsorship deals. The reality? Your depth of knowledge and authenticity are your secret weapons.

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Interest Rate Cuts Provide Boost to AEC Markets, But Softness Remains in Key Areas

PSMJ Resources Blog

PSMJ's latest research shows that overall proposal activity in the architecture/engineering/construction (AEC) space remains relatively stable. However, digging deeper into the data, we see the real impact of recent interest rate cuts and other factors. PSMJ’s latest Quarterly Market Forecast surveyed 119 AEC executives (collected between September 26, 2024 and October 15, 2024) and revealed an overall proposal activity Net Plus/Minus Index (NPMI) value of 26.7, which is slightly higher than the

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5 things to expect when you’re prospecting

Stellar Partnerships

The Sydney City to Surf Run is 14km of running in the most scenic route in the world. Finishing at Bondi Beach, the runners get to dip into the ocean to cool off. The problem is the infamous Heartbreak Hill, about halfway along. It’s a steep gradient that goes on forever and the gorgeous views aren’t enough to distract from your aching legs. Running coaches teach us to keep your eyes on the road when you’re climbing a hill.

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Video: No Need To Be An Expert In Power To Excel As An Eaton Partner

Channel Insider

Eaton Corporation’s Steve Loeb, Vice President of Distributed Infrastructure Sales, and Donna St-Denis, Channel Marketing Director, join Partner POV host Katie Bavoso for an in-depth look at Eaton’s solutions and the value of the Eaton PowerAdvatage Partner Program. In a world where AI touches all kinds of technology, today’s data centers need to be able to handle the increased workloads and capacity needs.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Is Keyword Cannibalization Hurting Your SEO? Here’s How to Fix It

SEO Magazine

Do you notice your website not performing well in search results despite having rich content? You might be facing keyword cannibalization. This sneaky issue occurs when multiple pages on your site compete for the same keywords or phrases, confusing search engines and diluting each page’s potential to rank high. Luckily, fixing this can start with a simple free website SEO audit.

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Three Ways to Deal with Pressure During High-Stakes Negotiations

Vantage Partners

Here are three of the most helpful ways to deal with pressure during high-stakes negotiations — not just to endure, but to get the outcome you desire.

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Influencer + affiliate: The growth strategy most brands overlook

Impact

If you’re feeling the squeeze to stretch every marketing dollar, you’re not alone. Cristy Garcia , impact.com’s Chief Marketing Officer, shared some stats in a recent webinar, “Three in four CMOs report that they’ve been asked to do more with less—86 percent say they are under pressure to make significant changes to achieve sustainable results.

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How To Get the Most Out of a Diverse Board

INSEAD Knowledge

Whether it’s providing essential oversight or representing stakeholder interests, a firm’s board of directors wields significant power in determining how an organisation is governed. Boards are generally seen as detached from the daily operations or research activities of a firm. However, in recent years, many boards have become more involved in a company’s technology path, thus playing a key role in influencing innovation output.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Leveraging expertise to transform staff engagement

Stellar Partnerships

Ever wondered why corporates are badgering you for team-building activities and staff participation opportunities? It’s not that they don’t have enough work to fill the day. Staff engagement is the hot topic among corporate leaders. KPMG lists talent retention, attraction and engagement as one of the top three issues keeping CEOs awake at night. The latest Gallup research shows that only 33% of employees are actively engaged.

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GenAI Dominates IngramONE as IT Channel Preps for AI Future

Channel Insider

It should surprise no one at this point that the top players in the IT channel are highly focused on GenAI adoption amongst their client base. ONE, the Ingram Micro global partner event, offered practical use cases for clients today and a peak at the vision of the future. Building AI solutions today for scalable success tomorrow Research from Goldman Sachs shown at the opening reception predicts nearly $2 trillion in spend on AI by 2030.

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How to Create People-First Content That Drives Real Engagement

SEO Magazine

Forget generic content that falls flat. Instead, dial in on the things that truly resonate with your audience and watch your engagement and search rankings soar. Enticing headlines pull them in, while visuals keep their eyes glued to the screen. Stories weave magic into facts, and interactive bits make everything feel snappy. But don’t forget: each reader is a world of their own—personalized content is key!

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AI Safety in Practice: Insights from a Joint Workshop with PAI and MLCommons

Partnership on AI

Share Our Blog / Blog Safe Foundation Model Deployment AI Safety in Practice: Insights from a Joint Workshop with PAI and MLCommons PAI Staff November 20, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> A joint exploration of collaborative approaches for responsible evaluation and governance of AI across the value chain In October 2024, Partnership on AI (PAI) and MLCommons virtually convened practitioners and policy analysts to assess the current

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Cisco Earns Frost & Sullivan’s 2024 Global Company of the Year Award for Transforming IoT Connectivity with Its Comprehensive IoT Control Center and Mobility Services Platform

Frost & Sullivan

San Antonio, TX — November 14, 2024 — Frost & Sullivan recently researched the Mobile IoT Platforms industry and based on its findings, recognized Cisco with the 2024 Global Company of the Year Award. Cisco is a world-leading networking and telecommunications hardware, software, and technology provider that excels in developing and deploying advanced IoT and mobility solutions.

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How to Dismantle Hierarchies in Teams

INSEAD Knowledge

Rigid hierarchical team designs – once the de facto way of structuring organisations – seem to have fallen out of favour with many contemporary organisations and knowledge workers. In recent years, prominent firms including Google, Netflix and Meta have embraced a decentralised approach, where authority is more evenly distributed between team members instead of concentrated among a few senior leaders.A key benefit of decentralisation is that it empowers workers with greater autonomy.

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Enhancing Sales and Marketing Strategies Through Partner Relationship Management (PRM)

Mindmatrix

Partner Relationship Management (PRM) is increasingly becoming a focal point for organizations that want to enhance their sales performance and marketing effectiveness. Leveraging partner ecosystems is crucial in this context, as they can significantly enhance market reach and customer value. In today’s business environment, the alignment of PRM with sales and marketing strategies can lead to significant improvements in partner engagement , customer satisfaction, and overall business performance