April, 2018

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5 Tools You Need to Segment Your Channel

Impartner

“Study your partners’ performance to gain insight into their potential.” 1. Why Segmentation is Important. The pressure to move faster and produce growth within your business is the key to scaling at a higher rate and your ultimate success. If your company has been experiencing the pressures of tight margins, hiring shortages, and growth targets – it’s time to think about the many ways there are to utilize your indirect channel.

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Successful Partnering is More about People than Programs

Successful Channels

Today’s carefully architected partner programs that use industry accepted best practices often fail because they are designed to attract and engage all partner types but are not aligned with the changing business models or needs of individuals within these partner organizations. Today, more than ever, the business of partnering has become personal in the way relationships are built and nurtured.

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Planned Change Management: What It Is and Why Innovation Managers Should Care

Hype

We talk a lot about change here in this blog, and most of it refers to change through innovation.

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“AI, Labor, and the Economy” Working Group launches in New York City

Partnership on AI

Working Groups are the Partnership’s first line of programs and the primary means by which PAI brings together technologists, academics, and civil society representatives from its Partner organizations. They provide a forum for members to engage in frank discussions, to design and commission research, and to suggest best practices and guidelines to better govern the development of AI systems.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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New Partner Mantra: ‘Show Me (How I Make) the Money’

Impartner

“What partner owners really cared about was what their business risk and the bottom line looked like…” It’s surprising how many channel people we talk to that do not have a clear understanding of how their partners make money selling their products. If they do, they quite often don’t incorporate all the factors affecting partner profitability into their programs.

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5 Things Channel Vendors Need to Know to Prepare for the GDPR

Impartner

“Given the immense amount of partner data vendors manage – it’s critical that they follow these new regulations closely.” Today, one in four US companies don’t know if they’re prepared to meet GDPR compliance standards, which are set to take effect in May of this year. These new security rules affect any business that stores data on EU citizens, even if the company is based in the US.

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How to Stop Bribing Your Partners with MDF

Impartner

“We are in a state of revolution regarding partner programs, pivoting away from transactional and incentive-led to a new era of loyalty and trust.” The status quo is no more. We are in a state of revolution regarding partner programs, pivoting away from transactional and incentive-led to a new era of loyalty and trust. Traditional programs are struggling to find and stay relevant.

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Report Names Impartner Strong Performer

Impartner

For Immediate Release. Impartner’s TCMA solutions cited as a good fit for customers who have invested in Salesforce (CRM) and are looking for an affordable, full-featured solution. Silicon Slopes, UTAH — April 27, 2018 — Global Partner Relationship Management (PRM) leader Impartner has been named a strong performer in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018.

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ARO® Leapfrogs Competition with New Partner Experience

Impartner

For Immediate Release. Fluid management division implements Partner Relationship Management solution to power partner portal; improves lead pipeline metric 200%. Silicon Slopes, UTAH — April 13, 2018 — When 87-year old fluid management brand, ARO ® , of Ingersoll Rand, set out to reinvent their service and support of their global channel partners, many of whom have been partners for several decades, the choice was a Partner Relationship Management (PRM) solution from Impartner, the best—selling

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Forging a Modern Go–To–Market Architecture: CRM, PRM and MAP

Impartner

For Immediate Release. PRM cements its place as a core enterprise business solution that’s as critical to a company’s customer success as CRM or MAP. Silicon Slopes, UTAH — April 11, 2018 — In today’s market, marketing, sales and channel professionals are drowning in a veritable tsunami of technology solutions, causing widespread confusion on spending priorities and resulting in a hodgepodge of non–integratable solutions and siloed data.