April, 2018

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Planned Change Management: What It Is and Why Innovation Managers Should Care

Hype

We talk a lot about change here in this blog, and most of it refers to change through innovation.

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5 Tools You Need to Segment Your Channel

Impartner

“Study your partners’ performance to gain insight into their potential.” 1. Why Segmentation is Important. The pressure to move faster and produce growth within your business is the key to scaling at a higher rate and your ultimate success. If your company has been experiencing the pressures of tight margins, hiring shortages, and growth targets – it’s time to think about the many ways there are to utilize your indirect channel.

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ZINFI Technologies Named a Leader in 2018 Analyst Evaluation of Through-Channel Marketing Automation Platforms

ZinFi

ZINFI recognized for its wide set of integrated marketing tools and its potential to be a formidable player in multiple industries and segments around the world Pleasanton, CA April 25, 2018 ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that it has been named a leader in The Forrester Wave : Through-Channel Marketing Automation.

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Successful Partnering is More about People than Programs

Successful Channels

Today’s carefully architected partner programs that use industry accepted best practices often fail because they are designed to attract and engage all partner types but are not aligned with the changing business models or needs of individuals within these partner organizations. Today, more than ever, the business of partnering has become personal in the way relationships are built and nurtured.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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“AI, Labor, and the Economy” Working Group launches in New York City

Partnership on AI

Working Groups are the Partnership’s first line of programs and the primary means by which PAI brings together technologists, academics, and civil society representatives from its Partner organizations. They provide a forum for members to engage in frank discussions, to design and commission research, and to suggest best practices and guidelines to better govern the development of AI systems.

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5 Reasons Why PRM Software Needs to Be User-Friendly

ZinFi

Over the last decade, partner relationship management (PRM) activities have become the central focus for organizations trying to expand their reach via a channel. Many organizations have reduced their dependence on their direct sales and moved to a full channel-based model. However, for organizations with a few dozen partners or more, it becomes quite hard to manage these PRM activities without automation software.

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ZINFI Offers Free Unified Partner Management Guidebook (PDF)

ZinFi

Did you know that ZINFIs Unified Partner Management (UPM) guidebook is available to you free of charge in PDF format? You can download the channel management PDF guidebook now by clicking on this link. The guidebook tells you everything you need to know about channel management in todays marketplace, and discusses a variety of best practices designed to help you implement a sound channel management strategy for your organization in a logical, step-by-step fashion.

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3 Channel Trends to Revolutionize Your Manufacturing Business

Impartner

“You must become empowered with the latest technology to set your sales and service teams up for the greatest success.” It’s no surprise the manufacturing industry has one of the most complex selling models. With a rapidly changing sales environment, keeping up with the times in the current market can make it difficult to maintain a competitive edge.

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How Do You Define Channel Management?

ZinFi

Channel management is a broad term that is generally not well-definedeven for people involved in channel activities. Id like to remedy that. But before we take a deep dive into channel management definition , lets step back for a moment and think about what the word channel means. Merriam-Webster ( [link] ) defines the word channel in multiple ways, as follows: the bed where a natural stream of water runs the deeper part of a river, harbor, or strait a strait or narrow sea between two close land

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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5 Things Channel Vendors Need to Know to Prepare for the GDPR

Impartner

“Given the immense amount of partner data vendors manage – it’s critical that they follow these new regulations closely.” Today, one in four US companies don’t know if they’re prepared to meet GDPR compliance standards, which are set to take effect in May of this year. These new security rules affect any business that stores data on EU citizens, even if the company is based in the US.

Legal 52
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How to Make Your Channel Marketing Software Work for You

ZinFi

OK, now that youve gone through the arduous process of evaluating channel marketing software solutions and have made a selection, how do you ensure that you successfully engage your partner base, stimulate productive activity in the channel and generate a decent return on your investment? To begin to answer that question, lets take a moment to think about how other kinds of applications that are typically used in a business environment.

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How to Stop Bribing Your Partners with MDF

Impartner

“We are in a state of revolution regarding partner programs, pivoting away from transactional and incentive-led to a new era of loyalty and trust.” The status quo is no more. We are in a state of revolution regarding partner programs, pivoting away from transactional and incentive-led to a new era of loyalty and trust. Traditional programs are struggling to find and stay relevant.

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ZINFI Hosts Channel Marketing Concierge Best Practices Webinar with SiriusDecisions Speaker

ZinFi

Attendees Will Learn How to Leverage Concierge Services to Increase Partner Engagement, Adoption and ROI Pleasanton, CA April 03, 2018 ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, and special guest SiriusDecisions, Inc., the leading global business-to-business (B2B) research and advisory firm, today announced they will offer a free webinar entitled Channel Marketing Concierge Services: Deployment Best Practices, to be he

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Report Names Impartner Strong Performer

Impartner

For Immediate Release. Impartner’s TCMA solutions cited as a good fit for customers who have invested in Salesforce (CRM) and are looking for an affordable, full-featured solution. Silicon Slopes, UTAH — April 27, 2018 — Global Partner Relationship Management (PRM) leader Impartner has been named a strong performer in The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018.

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ARO® Leapfrogs Competition with New Partner Experience

Impartner

For Immediate Release. Fluid management division implements Partner Relationship Management solution to power partner portal; improves lead pipeline metric 200%. Silicon Slopes, UTAH — April 13, 2018 — When 87-year old fluid management brand, ARO ® , of Ingersoll Rand, set out to reinvent their service and support of their global channel partners, many of whom have been partners for several decades, the choice was a Partner Relationship Management (PRM) solution from Impartner, the best—selling

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Forging a Modern Go–To–Market Architecture: CRM, PRM and MAP

Impartner

For Immediate Release. PRM cements its place as a core enterprise business solution that’s as critical to a company’s customer success as CRM or MAP. Silicon Slopes, UTAH — April 11, 2018 — In today’s market, marketing, sales and channel professionals are drowning in a veritable tsunami of technology solutions, causing widespread confusion on spending priorities and resulting in a hodgepodge of non–integratable solutions and siloed data.