The Importance of Registering an Assumed Company Name
Tishkoff
JULY 7, 2017
Choosing and registering a business name is one of the first steps in creating a business. However, choosing a name that may be protected by trademark or doing business under a different unregistered name may have the consequence of personal liability for business decisions. For Michigan, one of the first steps in creating a business entity is registering a distinguishable name with the Department of Licensing and Regulatory Affairs (LARA) for Michigan.
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