July, 2017

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Why a Channel Sales Manager Can Make or Break a Channel

ZinFi

One of the most important roles in an organization selling through the channel is the role of a channel sales manager. Why? Its simple: This is where rubber meets the road. It doesnt matter which programs, processes or automation platform are in place. Partners dont just do business with a company; they also do business with the people who represent the company.

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The Importance of Registering an Assumed Company Name

Tishkoff

Choosing and registering a business name is one of the first steps in creating a business. However, choosing a name that may be protected by trademark or doing business under a different unregistered name may have the consequence of personal liability for business decisions. For Michigan, one of the first steps in creating a business entity is registering a distinguishable name with the Department of Licensing and Regulatory Affairs (LARA) for Michigan.

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Impartner Raises $15 Million in Funding from Emergence Capital

Impartner

FOR IMMEDIATE RELEASE. Funding to further accelerate Impartner’s growth trajectory, which in Q1 ’17 alone has already seen an increase of 88 percent in new customer growth and 77 percent in new bookings. Growth spurred by corporations from Ingersoll Rand to Samsung turning to Impartner PRM to transform the performance of their indirect sales.

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Why Most MDF Marketing Programs Fail

ZinFi

Market development funds (MDF) are a critical source of marketing activity. Most vendors selling through the channel want to leverage MDF marketing to drive business growth via their network of channel partners. However, most MDF marketing activities tend to fail. Why? Two reasons: poor adoption and poor execution. What can you do to overcome this challenge that plagues most channel organizations and build a high-performing MDF marketing program that drives ROI?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Reseller Uses ZINFI Partner Portal to Better Serve Its Small Business Customers and Expand Its Customer Base

ZinFi

ZINFI partner portal is tailor-made for somebody who is actually working in the field and needs help Download Success Story PDF Challenges Sometimes the best way to sell is to focus on your prospects and customers needs, rather than simply extol the virtues of the products and services you offer. That core insight is behind the success of a company that has offering water quality solutions to rural customers since 1982.

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4 Ways to PEPP Your Channel Sales

ZinFi

If your channel sales are flat and you have limited resources to drive fundamental structural changes or increase sales velocity via new products or organs, there are four fundamental steps you can take to change the trajectory of your channel sales. We call this process PEPP, which refers to profile , expansion , pruning and productivity. But before I explain, let me take a step back for a moment and examine the factors that contribute to a slowdown in channel sales and what actually needs to h

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How to Be a Rock Star in the Channel Marketing World

ZinFi

If you think marketing is hard, try channel marketing. Try marketing to and through a group of very important people who do not report to you, have their own business focus and agenda, and may be loyal to your competitors but also sell a lot of your products. What do you do? How do you make changes to engage your organization and drive results so that you become a rock star in your channel marketing organization?

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The Nevada Law For O.J. Simpson’s Parole Hearing

Tishkoff

The big news in law this week is former football player O.J. Simpson’s parole hearing that will be held on Thursday, July 20, 2017. Simpson’s 33-year prison term in Nevada was for a charge of armed robbery and assault with a weapon, according to the Chicago Tribune. [link]. In Nevada, the law is clear on what must be considered at a parole hearing.

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Impartner Releases Industry’s First Price Quote Functionality

Impartner

FOR IMMEDIATE RELEASE. Quoting tool extends native Salesforce quoting capabilities to partners, speeds deal closure. New release also launches deal and pipeline management solution built from ground up to manage multiple-partner participants typical in a channel sale. SILICON SLOPES, UTAH — JULY 11, 2017 — Impartner, the world’s largest and fastest-growing pure-play Partner Relationship Management (PRM) company, today announced the Summer ’17 release of its multi-award winning Impar

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.