April, 2016

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Why Digital Prospecting Matters in Today’s World

ZinFi

Over the past few decades, companies have invested considerable sums in building out an inside sales infrastructure. During this same period, we have also seen increases in demand for marketing automation. However, in many cases those two organizational investments have not come to fruition, and companies are asking whether they have the right investment mix to move forward as buying journey has changed completely over the past decade or so.

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Impartner Clients Receive Record Number of Top Awards

Impartner

FOR IMMEDIATE RELEASE. 36 Recognized 5-Star Partner Programs (Nearly Double 2015), with 23 Named Channel Chiefs (Up 64 Percent) and 6 Designated Most Influential Channel Chiefs (Twice as Many as 2015). SILICON SLOPES, UTAH — APRIL 28, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced that the number of clients honored recently by CRN Magazine has climbed by nearly 50 percent or more in every category.

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Impartner Technology Helps National Instruments Double Channel Revenue

Impartner

FOR IMMEDIATE RELEASE. New video case study highlights how Impartner’s Partner Relationship Management solution helped National Instruments harness the power of its global channel program. SILICON SLOPES, UTAH — APRIL 27, 2016 — When National Instruments, the global leader in test, measurement and control solutions, set out to reinvigorate its worldwide partner program, it conducted an extensive, industrywide search for a new Partner Relationship Management (PRM) solution to help it take

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Fortinet Chooses Impartner

Impartner

FOR IMMEDIATE RELEASE. Fortinet joins growing list of top network and security companies including A10, Carbon Black, ViaWest and Rackspace, turning to Impartner to scale indirect sales. SILICON SLOPES, UTAH — APRIL 26, 2016 — Partner Relationship Management (PRM) leader Impartner continues its dramatic growth streak with an announcement today that Fortinet, the global leader in high-performance cyber security solutions, has chosen Impartner’s award-winning PRM technology to transform its

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Next-Generation Flash Storage Company Tegile Turns to Impartner to Enable Channel Partners Globally

Impartner

FOR IMMEDIATE RELEASE. New video case study highlights how Impartner’s Partner Relationship Management solution helped the new flash storage entrant differentiate in competitive market. SILICON SLOPES, UTAH — APRIL 21, 2016 — In the fast growing next-generation flash storage market, Tegile knew being easy to do business with would be critical to its ability to differentiate and win.

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Impartner Allows Companies to Manage Indirect Channels in Real Time

Impartner

FOR IMMEDIATE RELEASE. With Impartner’s new Channel Flow workflow engine, channel pros can now instantly update the flow of their partner management systems in response to the changing needs of their business. Channel Flow ushers in a new era of nimbleness for channel management. NEW ORLEANS, LOUISIANA — APRIL 4, 2016 — At the Microsoft Envision Conference in New Orleans, Global Partner Relationship Management (PRM) leader Impartner today advanced the nimbleness of the key business solu