This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Over the past few years, I have had countless people come to me who are trying to build a company similar to Lead Cookie. They look at what we built and want to model something similar. Yet my advice to them is often a wake up call. Be careful. The outbound Industry is evolving. and it's getting way harder. In this post, I will share: Why I believe the outbound industry is evolving What I envision as the future of the industry in 3-5 years What to do about it 1.
By Dee Kring, CAE, CMP In my many years of working in association management, and especially now that I work for an association management company and serve multiple associations on a daily basis, it is clear to me that not only is there an association for everything, but every association and its culture is very … Continue reading (Team) Building Better Boards Outside the Board Room.
6 Ways to Adapt. As an extrovert, today’s milestone of one month stuck at home is particularly traumatic. The San Francisco Bay Area was among the first to receive orders to Shelter in Place, and I’m going a little crazy. To distract myself from missing large gatherings (or any gatherings), I’ve been pondering: how is the COVID-19 pandemic affecting the solution provider ecosystem and the vendors that rely on indirect channels?
A note from the author: I first wrote this blog as the basis for a talk in the UK last year when the only thing worrying us was the "crisis' of Brexit. Now we’re facing some much more serious challenges – and yet the inventive responses from communities trying to think outside the box suggests that the core themes do hold up and may offer us some hope during these troubled times.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
As member-driven, collaborative entities that produce a technical output, ‘technical associations’ operate differently than non-technical groups like homeowners’ associations. How a technical association differs from other types of associations According to the American Society of Association Executives™ (ASAE®), there are nearly two million associations in the United States1.
While robots which vacuum the carpet, mow the lawn or deliver lunch are cute time savers, their possible entry into the workplace can be scary. Employees who have spent years performing a routine task can be threatened by the idea of technology taking over their job. People in customer-facing roles (cashiers, bank tellers, check-in agents) may argue that the use of self-service or remote interfaces ‘dehumanizes’ the company.
Sign up to get articles personalized to your interests!
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
While robots which vacuum the carpet, mow the lawn or deliver lunch are cute time savers, their possible entry into the workplace can be scary. Employees who have spent years performing a routine task can be threatened by the idea of technology taking over their job. People in customer-facing roles (cashiers, bank tellers, check-in agents) may argue that the use of self-service or remote interfaces ‘dehumanizes’ the company.
When I started down the journey of entrepreneurship, no one told me that my own emotions would become one of the most difficult aspects to manage. Yet, over the years, I've learned to see how my emotions can be detrimental to business and lead to very poor decision-making. In this article, I'm going to talk through some of the emotional challenges that you may wrestle with as an entrepreneur, some of the pitfalls they got me in, and how I have done my best to overcome them.
The latest episode of Association Peeps in Cubicles video blog is out talking about the importance of Strategic Planning for your organization. Check it out here! [link].
In this month’s PartnerPath Trailblazer Forum, seven participants discussed elements to consider when designing a SaaS partner program. From the attentive and lively discussion, it was clear the elements fall into six buckets – and that each element depends on several factors such as company goals, product complexity, end-customer target, history of channel relationships and overall size of partner ecosystem.
ISTO conducts yearly satisfaction surveys to hear how we are doing, where we can improve, and identify new needs of our member programs. ISTO’s commitment to member satisfaction is realized in our 96% average rating from our member programs over the past 6 years*–well above the overall trade association average of 80%. Here are the top 3 reasons why we strive for member satisfaction: Loyalty: Loyalty indicates that members are happy, engaged advocates for our organization.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
POD2112: Salesforce’s Tiffani Bova on Sales in a Time of Crisis . Over the p ast several years, vendors and solution providers have c o me under pressure to change their sales strategies and processes to meet evolving customer expectations. The COVID-19 pandemic and subsequent economic downturn are forcing a crash transformation as sales teams find themselves disconnected from partners and customers absent the usual communication venues such as events and face-to-face meetings.
I never thought we’d be able to adapt. This was what our Inside Sales Manager, Geoff Booker, thought when the global COVID-19 pandemic business interruption guidelines hit our home state of New Hampshire. Paradigm Shift. Our business blog is usually focused on topics that can help you drive your business. Posts consist of useful articles and commentary on how certain issues impact how you work and serve your customers.
Amazing customer experiences don't happen out of luck, or through some magical customer service representative. Instead, they are designed. And one of the most common compliments I have gotten for both Lead Cookie and Content Allies is something along the lines of "your processes and the whole experience is on point." In this article, I am going to share my entire process of thinking through designing a customer experience, and share my most recently revamped experience for Content Allies.
From time to time, the Partnership on AI publishes Issue Briefs and Discussion Papers on topics that our community cares about which are inspired by or build upon our prior work in specific areas. These papers are authored by members of our staff Research Team and/or Research Fellows affiliated with our organization. The content herein does not reflect the views of any particular member organization of the Partnership on AI.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
If you answered yes, this article is not for you. If you answered no, read on. COVID-19. Coronavirus. Pandemic. These words dominate our headlines and have changed all our lives. Everyone's forced to adapt. If you have tried to buy toilet paper or hand sanitizer you know what I’m talking about. Even if you try to buy online, some firms who claim to have stock want prices ranging from $20-$50 and even travel size hand sanitizers are selling in that range.
By Joanna Lee , Gesmer Updegrove. As the world goes into social lock-down to prevent further spread of the COVID-19 virus, many conferences, face-to-face meetings, and other in-person gatherings are being cancelled or postponed. While the mass cancellations are disappointing and disruptive for everyone involved, it is potentially devastating for non-profit associations, such as open source foundations and standard setting organizations, that often rely on in-person events to sustain themselves
Vendors need more than just collaboration platforms; they need insights and strategies to make the tools more effective. By Larry Walsh. One of the initial lessons learned during the COVID-19 pandemic is that you don’t need to go to an office, get on an airplane, or suffer lousy convention center coffee to make connections with partners. . Over the past three weeks, I’ve talked with scores of vendor s and partners about their experiences in maintaining operations during th is crisis.
Small businesses have been unusually hard-hit in these uncertain times. The dynamics of the partner ecosystem is that most of the partners are small business and they serve small businesses. Being a small business myself, I know how precarious cash flow can be. Many of these businesses are seeing their revenues shut down as their customers shutter their business, even if it is only for the duration, whatever that means.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Often I hear from many others who are wanting to get started with building their personal brand. Yet many times, I hear huge objections, excuses, or reasons for not getting started. Even when they know the value that a personal brand can bring , they still don't get started. In this article, I'm going to give you the very simple steps to getting started with your personal brand.
From time to time, the Partnership may curate research and ideas that might be of interest to our community, including from PAI Fellows or other voices. The views, information, and opinions expressed in this blog are solely those of the author and do not reflect the position of the Partnership on AI or its Partner organizations. This post discusses Facebook and Google, who are funding members of PAI.
Hey Remote ScrumMaster…” Get your Hands Off Everyone’s Work”! In Certified ScrumMaster (CSM) courses, Scrum myths are busted. One such myth is the ScrumMaster is an administrative assistant to a Development Team, to a Product Owner or to an Organization. Our #CSM is now being offered virtually and you’re working as a Remote Scrum Master so hasn’t that changed?
Most companies are always on the lookout to save money. Especially now as many of them are under some form of lockdown and the world economy heads toward a depression, finding cost savings is critical. How can yet another productivity app help save you some money then? Let's take a look at the problem of context switching. Language.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
POD2112: Kaseya’s Fred Voccola on the Resiliency of Managed Services . No business is immune to the economic impact of the COVID-19 pandemic. Despite having long-term and recurring contracts , managed service providers (MSPs) are feeling the pinch of the downturn as customers curtail or shut down operations. Many MSPs are reporting that customers are canceling contracts, downgrading services , or simply not paying.
During a Franchise Growth Mastermind conversation with professional poker player and motivational speaker Annie Duke , Annie shares with us and Nick Powills of 1851 Franchise strategic planning and decision making strategies for franchisors, franchisees, and entrepreneurs. Annie shares the following advice: Understand that We Have Less Control Than We Think.
A guide to surviving COVID-19 for SMEs Resource Library General Resources Accessing Govt Support Cashflow management Minimising workplace risk Supporting & Paying Staff Working from home 11 Ways to Leverage A Business Lockdown For a lot of us the last few weeks have confronted us with a very different time than many of us […]. The post 11 Ways to Leverage A Business Lockdown first appeared on Synergy48 Group.
Alongside co-authors from more than 26 institutions, several staff members of the Partnership on AI contributed to the multistakeholder report, “ Toward Trustworthy AI Development: Mechanisms for Supporting Verifiable Claims.” The report takes a broad look at the challenge of verifying claims made by AI developers about the systems they build and suggests ten mechanisms for addressing this challenge.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
As we navigate this new environment, help your partners become the face of your company by enabling them as you would internal employees. Your partners represent your brand locally and now more than ever we need to focus on the importance of connecting your team by creating a more powerful partner channel. Robb Franks, Sr. Director of Sales Engineering & North American Sales at Impartner, discusses how to understand and implement the 7 key strategies to create more power within your partner
At this point, even the most introverted of us are starting to miss interactions with our colleagues, co-workers and clients, let alone the sales and business development community. As social beings, it’s important that we stay connected with other people to collaborate (or commiserate) and at the same time respect social distancing. Consider this, a study was done by Rush University Medical Center in Chicago and it showed that socializing can improve your overall mental function by 75 percent.
POD2112: Salesforce’s Tiffani Bova on Sales in a Time of Crisis . Over the p ast several years, vendors and solution providers have c o me under pressure to change their sales strategies and processes to meet evolving customer expectations. The COVID-19 pandemic and subsequent economic downturn are forcing a crash transformation as sales teams find themselves disconnected from partners and customers absent the usual communication venues such as events and face-to-face meetings.
52
52
Input your email to sign up, or if you already have an account, log in here!
Enter your email address to reset your password. A temporary password will be e‑mailed to you.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
246 
Let's personalize your content