ZinFi
MAY 30, 2017
Today, a partner portal is the primary interface that organizations selling through the channel use to communicate with their channel partners. Therefore, it is essential for channel organizations to know what partners are actually looking for when they log in to a partner portal. In this article we will explore three core characteristics a partner portal requires from the partner perspective.
Partnership on AI
MAY 16, 2017
Since we came together to form the Partnership on AI to Benefit People and Society (Partnership on AI), we have been uplifted by support from around the world, with enthusiasm about our mission, tenets, and goals coming from companies, nonprofits, and academics alike. Earlier this year we welcomed Apple and six nonprofit board members to serve on our Board of Directors, the group that oversees the Partnership on AI.
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Impartner
MAY 9, 2017
FOR IMMEDIATE RELEASE. New case studies featuring Ciena, Conga and Pivot3 highlight the power of Impartner’s multi-award-winning Partner Relationship Management software to accelerate channel revenue. Impartner emerges as newest member of Silicon Slopes tech elite, building on 156 percent growth of customer base in 2016 with an increase of 88 percent in Q1.
ZinFi
MAY 29, 2017
Most large organizations selling through a channel rely either on a distributor or a wholesaler, but rarely take a structured approach to driving partner marketing. This is truly a missed opportunity in channel marketing. While most distributors or wholesalers do not have in-house captive marketing capabilities and tend to outsource those functions to providers like ZINFI, there are other core capabilities, aside from marketing, that a distributor or a wholesaler can provide that are critical fo
Advertiser: ZoomInfo
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ZinFi
MAY 25, 2017
Selling via a network of channel partners is especially hard, because partners dont report to vendors and most partners dont have processes and people in place to have truly effective marketing capabilities. However, an organization that has the proper structure, programs and processes in place can build a decent run rate business via the channel. In this article, we will explore briefly a couple of the most fundamental challenges specific to partner marketing and what an organization can do abo
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
ZinFi
MAY 23, 2017
As we have discussed in earlier articles, lead management software is a form of business process automation that streamlines activities between marketing and sales to identify potential new business opportunities and enable sales closure. In this digital age, it is essential to strike the right balance between marketing and sales functions in order to achieve and track return on investment (ROI).
ZinFi
MAY 16, 2017
What is lead management software ? A simple definition would go something like this: business process automation software that streamlines activities between marketing and sales to identify potential new business opportunities and enable the closing of sales. Now, to explain what lead management is functionally, we have to spend a few more minutes analyzing the process of lead generation and closure of a business transaction.
ZinFi
MAY 15, 2017
Over the past decade, many large organizations selling through the channel decided to procure and deploy through-partner marketing automation (TPMA) software to enable partners to drive lead generation. However, in most cases TPMA software has failed to deliver. When you dissect the reasons, you discover they fall into three distinct categories. In this article we will explore those three categories in detail.
ZinFi
MAY 15, 2017
For organizations selling through the channel, it is essential to make sure the indirect sales forcei.e., channel partnershas the tools it needs to drive revenue growth. To accomplish this, vendors that depend on partners to drive sales growth must provide lead management capabilities via their partner portal. Partner portals have been around since the dawn of Internetalmost 30 years ago.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ZinFi
MAY 15, 2017
Use the money you already have. Are you familiar with this age-old piece of advice? The common rejoinder, of course, is that you have no funds left. But are you sure? Have you looked at your overall marketing scope and activities? Have you utilized all available market development funds (MDF) or co-op dollars? In our experience, when organizations sit down and take a close, detailed look at their finances, nearly 9 times out of 10 they discover leftover or unused partner marketing funds.
ZinFi
MAY 9, 2017
Many organizations selling through the channel are now aware of a whole new category of capabilities related to partner relationship management software. We at ZINFI, as a provider of partner relationship management software , are currently seeing a dramatic increase in demand. This year organizations of all sizesfrom companies with just a few employees to established, multi-billion-dollar Fortune 100 companieshave reached out to us from different parts of the world, inquiring about our partner
ZinFi
MAY 8, 2017
If you are selling through the channel and wondering how to do more with less and how to drive better performance through partner relationship management, the answer is here. This podcast explores the 7 core success factors that drive a high-performing channel.
ZinFi
MAY 7, 2017
In todays world, if you are selling through the channel you probably rely on some level of automation no matter how simple or comprehensive it is. However, when organizations step back and look at all the investments they are making in various channel marketing automation tools and capabilities, the first question they should ask is, Are we getting our moneys worth?
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
ZinFi
MAY 5, 2017
Most organizations selling through a channel dont realize that partner onboarding is not a one-time event but an ongoing activity. This is where partner relationship management software, or PRM software, can greatly help. The purpose of PRM software is to automate four core workflow activities related to partner recruitment, partner engagement, partner enablement and partner management.
ZinFi
MAY 4, 2017
We have discussed in earlier articles the rise of channel marketing software. Many organizations across multiple verticals today have deployed channel marketing software , but often these organizations wonder why they are not generating the return on investment (ROI) they expected. In this article, we will explore a few key elements the organization needs to align to truly realize ROI from their channel marketing software investment.
ZinFi
MAY 3, 2017
Most organizations selling through the channel do not have a deal registration program. Whether you already have one or you dont but are considering one, this article is written for you. Across multiple organizations, regions and verticals, we have consistently observed that vendors with successful deal registration pay close attention to a few key elements.
ZinFi
MAY 3, 2017
ZINFI’s V8.0 solution is both comprehensive as well as modular to ensure it easily fits into any environment or deployment scenario Pleasanton, CA May 4, 2017 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, was named winner of the Bronze Stevie Award in the New Product or Service of the Year – Software – Partner Relationship Management Solution category in The 15th Annual American Business Awards.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
ZinFi
MAY 2, 2017
Organizations selling through the channel need to deploy a partner relationship management (PRM) framework to properly manage their partners. However, many organizations do not deploy PRM software to manage the necessary business processes related to partner relationship management. In this article, we will explore how PRM software can help vendors significantly streamline their handling of one of the most critical aspects of partner relationship management: contracts management.
ZinFi
MAY 8, 2017
If you are selling through the channel and wondering how to do more with less and how to drive better performance through partner relationship management , then you are not alone. All of us who have lived and thrived in the channel have had to face this fundamental question, and we continue to face it today across the many clients we serve globally.
ZinFi
MAY 25, 2017
You must be saying, What? Is my channel a car? Well, guess what? In many ways your channel is like a car. It takes you from point A to point B on the road to a profitable sales growth target. Just as any car needs regular oil changes, alignment and tune-ups, a channel needs its own upgrades and tune-ups. And this is where next-generation PRM software comes in.
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