Stellar Partnerships
JUNE 25, 2023
We all want to feel special and valued. My daughter’s prep class fights for the privilege of hanging out with her at recess to get that extra attention. My friend’s three sons always badgered her to say which one was her favourite. She responded to each one “you’re my favourite son”. It became a running joke within the family that each one boasted of their special status.
PartnerTap
JUNE 1, 2023
Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.
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Be Partner Ready
JUNE 18, 2023
Let’s demystify a term that frequently makes headlines but is often misunderstood: recession. It’s easy to get sucked into doom and gloom thinking, which can erode your confidence when approaching corporates and undermine your negotiation. A recession definition A recession is typically defined as a significant, widespread and prolonged decline in economic activity across a country or region.
Stellar Partnerships
JUNE 19, 2023
Emus aren’t the smartest of birds. Their tiny head atop a big body gives you a clue to the size of their brainpower. I once visited an emu farmer and noticed that the emus crowded themselves in one corner of the field, right up against the fence. At the same time his llamas enjoyed the freedom of a hundred grassy, delicious hectares, undisturbed by the noisy crowd at the fence.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
INSEAD Knowledge
JUNE 18, 2023
The end of Covid-19 workplace disruptions has ushered in a fresh set of challenges for organisations. Chief among them has been establishing new office policies for a workforce that has largely embraced flexible work and has expressed a desire for this to become a permanent fixture. But organisations across various sectors have implemented strict return-to-office mandates, including the tech giants that were quick to make the switch to remote work when the pandemic hit.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Partner Path
JUNE 14, 2023
Collect the right data to identify the best PRM for your partnering goals Does working for a high-tech company make you uniquely positioned to pick the perfect technology to support your channel strategy? Not really. The partner relationship management space is so busy, choosing between the overwhelming number of options can be daunting.
Peter Simoons
JUNE 4, 2023
I’ve been coaching and having conversations over Zoom since 2015. I remember that during those first few years of this transition to digital methods, people were hesitant to turn on their video and many preferred audio-only meetings. The lockdown periods of the pandemic changed that completely! Since then, video calls seem to have become the norm for communication.
PartnerTap
JUNE 1, 2023
Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.
Stellar Partnerships
JUNE 12, 2023
“Truth between candid minds can never do harm” Thomas Jefferson Next year I’ll celebrate my 30 th wedding anniversary with my beloved husband. In the early months of dating, we asked a lot of questions to get to know each other. What’s your favourite food/ book/ film? Do you like dogs or cats? Which team do you support? As the years go by, the questions change.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
INSEAD Knowledge
JUNE 5, 2023
Today’s boards can no longer afford to solely prioritise shareholders and maintain an inward-focused approach to business. Instead, they need to consider stakeholders and the wider ecosystem that gives rise to complexities, challenges and also opportunities, said Sonia Tatar, executive director of the INSEAD Corporate Governance Centre (ICGC) at the recent INSEAD Directors Forum.
Jake Jorgovan
JUNE 16, 2023
Instagram has become a powerful platform for brands to connect with their audience and drive business growth. To leverage the full potential of Instagram marketing, many brands turn to professional agencies that specialize in crafting effective strategies. In this article, I'll explore the top Instagram marketing agencies that can help elevate your brand's online presence and drive results.
Channel Insider
JUNE 29, 2023
Recent financial results and data from the Asia and Pacific (APAC) channel suggest that weaknesses in the U.S. market are starting to have global ramifications. However, for APAC organisations, the good news is that a shift in spending intentions will be to their benefit. They’ll need to recalibrate to adjust to smaller scope projects to take advantage of the opportunity, however.
Frost & Sullivan
JUNE 20, 2023
SAN ANTONIO – June 20, 2023 – Frost & Sullivan recently researched the commercial heat pumps market and, based on its findings, recognizes Mitsubishi Heavy Industries Air-Conditioning Europe Ltd. (MHIAE) with the 2023 European Company of the Year Award. Mitsubishi Heavy Industries (MHI) Group is one of the world’s leading industrial groups, spanning energy, smart infrastructure, industrial machinery, aerospace, and defense.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Planview Blog
JUNE 15, 2023
Juneteenth commemorates June 19, 1865. It’s the day that federal troops arrived in Galveston, Texas, to announce that all enslaved people were freed — two years after the Emancipation Proclamation officially declared the end of slavery in the United States. The message of Juneteenth honors a legacy of not giving up hope in uncertain times and strives to help hope live on.
Stellar Partnerships
JUNE 4, 2023
What does a corporate partner want? It’s the million-dollar question. To make your life easier we’ve recently been hosting chats with people from the corporate side of the table so you can hear from the horse’s mouth (so to speak) what’s important to them. This week we’re sharing the insights from Patrick at CSL. CSL is a global biotech company and one of Australia’s biggest success stories, with profits of over $2.2bln last year.
CenterPoint Group
JUNE 30, 2023
Procuring high-quality, cost-efficient telecom services today can be difficult. Global capex spending on telecom infrastructure is its highest in a decade. Demand has risen during the COVID-19 pandemic. And recent geopolitical turmoil has disrupted supply chains, reduced suppliers, and raised new security concerns. Is it any wonder telecom cost reduction is high on procurement managers’ minds?
Jake Jorgovan
JUNE 9, 2023
Growing an audience for a B2B podcast organically can take a lot of time and energy away from focusing on building business relationships through the podcast itself. You can promote the show through unpaid means like social media, and you should do that as much as possible. But if you're in a big enough niche to justify it, you might want to look into advertising your podcast to increase growth by attracting more podcast listeners.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Channel Insider
JUNE 21, 2023
The vast majority of Australian IT professionals can expect a pay rise this year. However, in a market throttled by skill shortages, most workers will find it inadequate. These were the findings in the Hays Salary Guide FY23/24 research report. To compile the report, Hays surveyed more than 14,000 employers and professionals. The results show that 93% of tech employers will see their salaries increase in the coming financial year.
Frost & Sullivan
JUNE 14, 2023
With a focus on fostering innovation, sharing best practices, and empowering women, Frost & Sullivan is proud to announce the launch of its highly anticipated “ EmpowerHer” Growth Council Think Tank series, dedicated to addressing the growth gap in women’s health. These Think Tanks will be conducted over the next 12 months, starting in June 2023.
Planview Blog
JUNE 5, 2023
At Planview, we strongly believe in the power of our employees to drive positive change. That’s why our Force for Good initiative encourages and supports employee volunteerism. We provide volunteering opportunities during work hours, enabling our employees to actively contribute their skills and time to better their communities. Through employee-led initiatives and corporate giving, we foster a culture of giving back, making a tangible impact.
Tackle.io
JUNE 9, 2023
When you think of reaching customers through AWS, Google, or Microsoft, you probably first think about creating a listing on one of the hyperscalers’ Cloud Marketplaces to try to tap into that potential. And to be sure, there’s certainly validity to that: we’ve seen enormous growth in Cloud Marketplace buyers over the last few years. In 2022, we saw the number of new Marketplace buyers increase 200%.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
CenterPoint Group
JUNE 23, 2023
Telecommunications services are among the most significant expenses a business must manage. Vendor contracts, service plans, hardware, wireless devices, installation and maintenance, support—costs add up quickly. Finding ways to reduce telecom expenses isn't always easy.
ClearPoint Strategy
JUNE 14, 2023
How did Dwight Eisenhower solve some of the big problems of the twentieth century?
Channel Insider
JUNE 16, 2023
Managed service provider (MSP) product specialties are the specific areas or types of products an MSP chooses to deliver based on their expertise, market demand, and strategic goals. Focusing on specific areas allows MSPs to provide their clients with specialized knowledge, targeted solutions, and value-added services. At times, MSPs struggle to choose their MSP product specialties, but understanding your options and leveraging your existing skills can help when developing your product catalog.
Frost & Sullivan
JUNE 22, 2023
San Antonio, TX — June 22, 2023 — Frost & Sullivan recently researched the contact center-as-a-service (CCaaS) industry and, based on its findings, recognizes Five9 with the 2023 LATAM Competitive Strategy Leadership Award. Five9 is a well-positioned CCaaS platform provider that excels in the LATAM cloud contact center arena as a market-leading software company with over 21 years of CCaaS experience.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Binfire Collaboration Blog
JUNE 14, 2023
Project management encompasses several moving parts that involve different teams or people. The only way to successfully complete tasks and meets deadlines is to ensure organization and coordination. The OKRs just do that. OKRs empower your team with a goal-setting framework to help you identify immediate objectives and define how to achieve them. This framework lets you align your team and stakeholders through transparency while boosting productivity and engagement.
Managed Services Platform
JUNE 26, 2023
Client portal implementation is a critical process that can enhance IT insights and improve the overall client experience. With careful planning, it can offer personalized views, provide high-value marketing collateral through lead gen, and even incorporate mock budgets for added benefits.
Vantage Partners
JUNE 8, 2023
Over the course of our 25 years in the business, we've realized that when a life sciences company launches a complex alliance, the plan tends to gravitate towards two simultaneous paths: one focused on getting the work done and achieving specific milestones, and the other focused on setting things up (e.g., establishing decision-making processes, communication plans, and governance structures).
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