Stellar Partnerships
JUNE 25, 2023
We all want to feel special and valued. My daughter’s prep class fights for the privilege of hanging out with her at recess to get that extra attention. My friend’s three sons always badgered her to say which one was her favourite. She responded to each one “you’re my favourite son”. It became a running joke within the family that each one boasted of their special status.
PartnerTap
JUNE 1, 2023
Account-based marketing (ABM) has made a big impact on enterprise marketing programs and pipeline generation over the past few years because of its ability to hone in on and accelerate deals with best-fit, high-value accounts. With ABM, select accounts are treated like individual markets, with tailored interactions and content at every step of their journey.
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Be Partner Ready
JUNE 18, 2023
Let’s demystify a term that frequently makes headlines but is often misunderstood: recession. It’s easy to get sucked into doom and gloom thinking, which can erode your confidence when approaching corporates and undermine your negotiation. A recession definition A recession is typically defined as a significant, widespread and prolonged decline in economic activity across a country or region.
Stellar Partnerships
JUNE 19, 2023
Emus aren’t the smartest of birds. Their tiny head atop a big body gives you a clue to the size of their brainpower. I once visited an emu farmer and noticed that the emus crowded themselves in one corner of the field, right up against the fence. At the same time his llamas enjoyed the freedom of a hundred grassy, delicious hectares, undisturbed by the noisy crowd at the fence.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
IBM Business Partners
JUNE 29, 2023
When a critical asset like an expensive piece of machinery or infrastructure breaks unexpectedly, it affects customers and can cost companies millions. To be successful, businesses need to have clear, real-time visibility into the condition of their assets and a plan to keep them running smoothly and make repairs quickly when things break. Enterprises are constantly looking for new ways to optimize performance, increase reliability and extend asset lifespans—all without adding unnecessary
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Partner Path
JUNE 14, 2023
Collect the right data to identify the best PRM for your partnering goals Does working for a high-tech company make you uniquely positioned to pick the perfect technology to support your channel strategy? Not really. The partner relationship management space is so busy, choosing between the overwhelming number of options can be daunting.
INSEAD Knowledge
JUNE 27, 2023
Nathalie made a living promoting fashion brands and products on social media. Initially, she found her work as an influencer liberating as it allowed her to express herself. However, over time, the responsibility and pressure that came with having her whole life displayed online took a toll on her physical and mental health. The constant need to churn out fresh, digital material for mass consumption, often by sharing intimate details of her life, had a significant psychological impact.
Partnership on AI
JUNE 14, 2023
Share Our Blog / Press Release Synthetic and Manipulated Content PAI Announces Meta and Microsoft to Join Framework for Collective Action on Synthetic Media PAI Staff June 14, 2023 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> SAN FRANCISCO – Today, Partnership on AI announced that Meta and Microsoft have joined its Responsible Practices for Synthetic Media: A Framework for Collective Action , expanding a groundbreaking community of expertise dedicat
Stellar Partnerships
JUNE 12, 2023
“Truth between candid minds can never do harm” Thomas Jefferson Next year I’ll celebrate my 30 th wedding anniversary with my beloved husband. In the early months of dating, we asked a lot of questions to get to know each other. What’s your favourite food/ book/ film? Do you like dogs or cats? Which team do you support? As the years go by, the questions change.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
IBM Business Partners
JUNE 20, 2023
In the Spring of 2021, my manager at the time, Jerry Cuomo, suggested that I start my own podcast. He had—and still has—a podcast called “ The Art of Automation ,” and he suggested that it was a great experience I should have, too. The topic? “How about hybrid cloud?” he suggested. And that is how the idea and the name were born.
Jake Jorgovan
JUNE 20, 2023
User-generated content has become a powerful tool for brands to connect with their audience, build authenticity, and drive engagement. As businesses recognize the value of UGC, the demand for specialized agencies that excel in leveraging user-generated content has surged. This article aims to provide valuable insights into the top UGC agencies in the industry, showcasing their distinctive features, expertise, and track records.
CenterPoint Group
JUNE 30, 2023
Procuring high-quality, cost-efficient telecom services today can be difficult. Global capex spending on telecom infrastructure is its highest in a decade. Demand has risen during the COVID-19 pandemic. And recent geopolitical turmoil has disrupted supply chains, reduced suppliers, and raised new security concerns. Is it any wonder telecom cost reduction is high on procurement managers’ minds?
INSEAD Knowledge
JUNE 18, 2023
The end of Covid-19 workplace disruptions has ushered in a fresh set of challenges for organisations. Chief among them has been establishing new office policies for a workforce that has largely embraced flexible work and has expressed a desire for this to become a permanent fixture. But organisations across various sectors have implemented strict return-to-office mandates, including the tech giants that were quick to make the switch to remote work when the pandemic hit.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Frost & Sullivan
JUNE 20, 2023
SAN ANTONIO – June 20, 2023 – Frost & Sullivan recently researched the commercial heat pumps market and, based on its findings, recognizes Mitsubishi Heavy Industries Air-Conditioning Europe Ltd. (MHIAE) with the 2023 European Company of the Year Award. Mitsubishi Heavy Industries (MHI) Group is one of the world’s leading industrial groups, spanning energy, smart infrastructure, industrial machinery, aerospace, and defense.
Planview Blog
JUNE 15, 2023
Juneteenth commemorates June 19, 1865. It’s the day that federal troops arrived in Galveston, Texas, to announce that all enslaved people were freed — two years after the Emancipation Proclamation officially declared the end of slavery in the United States. The message of Juneteenth honors a legacy of not giving up hope in uncertain times and strives to help hope live on.
Vantage Partners
JUNE 8, 2023
Over the course of our 25 years in the business, we've realized that when a life sciences company launches a complex alliance, the plan tends to gravitate towards two simultaneous paths: one focused on getting the work done and achieving specific milestones, and the other focused on setting things up (e.g., establishing decision-making processes, communication plans, and governance structures).
Jake Jorgovan
JUNE 16, 2023
Instagram has become a powerful platform for brands to connect with their audience and drive business growth. To leverage the full potential of Instagram marketing, many brands turn to professional agencies that specialize in crafting effective strategies. In this article, I'll explore the top Instagram marketing agencies that can help elevate your brand's online presence and drive results.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
CenterPoint Group
JUNE 23, 2023
Telecommunications services are among the most significant expenses a business must manage. Vendor contracts, service plans, hardware, wireless devices, installation and maintenance, support—costs add up quickly. Finding ways to reduce telecom expenses isn't always easy.
Tackle.io
JUNE 9, 2023
When you think of reaching customers through AWS, Google, or Microsoft, you probably first think about creating a listing on one of the hyperscalers’ Cloud Marketplaces to try to tap into that potential. And to be sure, there’s certainly validity to that: we’ve seen enormous growth in Cloud Marketplace buyers over the last few years. In 2022, we saw the number of new Marketplace buyers increase 200%.
Frost & Sullivan
JUNE 22, 2023
San Antonio, TX — June 22, 2023 — Frost & Sullivan recently researched the contact center-as-a-service (CCaaS) industry and, based on its findings, recognizes Five9 with the 2023 LATAM Competitive Strategy Leadership Award. Five9 is a well-positioned CCaaS platform provider that excels in the LATAM cloud contact center arena as a market-leading software company with over 21 years of CCaaS experience.
Planview Blog
JUNE 5, 2023
At Planview, we strongly believe in the power of our employees to drive positive change. That’s why our Force for Good initiative encourages and supports employee volunteerism. We provide volunteering opportunities during work hours, enabling our employees to actively contribute their skills and time to better their communities. Through employee-led initiatives and corporate giving, we foster a culture of giving back, making a tangible impact.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
IBM Business Partners
JUNE 12, 2023
As public cloud technology and hybrid multicloud architectures are being adopted in financial institutions at an increasing rate, we’re observing that their counterparts in the public sector— central banks—are a long way behind, due at least in part to a profoundly risk-averse approach. While central banks have a very different mission from commercial banks, what they do have in common is the need to modernize their IT operations to support digital transformation, contain costs
Jake Jorgovan
JUNE 9, 2023
Growing an audience for a B2B podcast organically can take a lot of time and energy away from focusing on building business relationships through the podcast itself. You can promote the show through unpaid means like social media, and you should do that as much as possible. But if you're in a big enough niche to justify it, you might want to look into advertising your podcast to increase growth by attracting more podcast listeners.
Binfire Collaboration Blog
JUNE 14, 2023
Project management encompasses several moving parts that involve different teams or people. The only way to successfully complete tasks and meets deadlines is to ensure organization and coordination. The OKRs just do that. OKRs empower your team with a goal-setting framework to help you identify immediate objectives and define how to achieve them. This framework lets you align your team and stakeholders through transparency while boosting productivity and engagement.
INSEAD Knowledge
JUNE 5, 2023
Today’s boards can no longer afford to solely prioritise shareholders and maintain an inward-focused approach to business. Instead, they need to consider stakeholders and the wider ecosystem that gives rise to complexities, challenges and also opportunities, said Sonia Tatar, executive director of the INSEAD Corporate Governance Centre (ICGC) at the recent INSEAD Directors Forum.
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Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
Frost & Sullivan
JUNE 14, 2023
With a focus on fostering innovation, sharing best practices, and empowering women, Frost & Sullivan is proud to announce the launch of its highly anticipated “ EmpowerHer” Growth Council Think Tank series, dedicated to addressing the growth gap in women’s health. These Think Tanks will be conducted over the next 12 months, starting in June 2023.
Channel Insider
JUNE 21, 2023
The vast majority of Australian IT professionals can expect a pay rise this year. However, in a market throttled by skill shortages, most workers will find it inadequate. These were the findings in the Hays Salary Guide FY23/24 research report. To compile the report, Hays surveyed more than 14,000 employers and professionals. The results show that 93% of tech employers will see their salaries increase in the coming financial year.
IBM Business Partners
JUNE 14, 2023
Sometimes the problem with artificial intelligence (AI) and automation is that they are too labor intensive. That sounds like a joke, but we’re quite serious. Traditional AI tools, especially deep learning-based ones, require huge amounts of effort to use. You need to collect, curate, and annotate data for any specific task you want to perform.
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