July, 2024

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Are complex solutions causing a problem?

Partner Path

Help your partners sell simplicity for improved customer satisfaction. I’m a fan of indirect channels and I’ve spent years helping companies engage, empower and evolve partner ecosystems. I’ve always defended solution providers to vendors who undervalue partner contributions. But lately I’ve noticed that customers are being sold complex solutions when simpler ones will do – and I suspect partners are partly to blame.

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IEEE-ISTO Announces Formation of the Universal Interoperability for Grid-Forming inverters (UNIFI) Consortium

ISTO / IEEE

PISCATAWAY, N.J., July 12, 2024 (GLOBE NEWSWIRE) — The IEEE Industry Standards and Technology Organization (ISTO), an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, the UNIFI Consortium. The Un iversal I nteroperability for G rid- F orming I nverters ( UNIFI ) Consortium is a U.

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Top 30 Full-Service Marketing Agencies As Of 2024

Jake Jorgovan

Finding the right full-service marketing agency can be overwhelming. Each claims to offer the best solutions, yet results often fall short. This article cuts through the noise to guide you directly to the top 30 full-service marketing agencies. Comprehensive List : Discover agencies renowned for their exceptional strategies and results. Diverse Industries : Whether you're in tech, healthcare, or retail, find agencies experienced in your sector.

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The New Salesforce State of Sales Report Explains Why Co-Selling Is So Important

PartnerTap

TL/DR The co-selling transformation movement took off in 2024 and findings in the latest State of Sales Report from Salesforce Research explain why. This article breaks down the latest findings along with the direct implications for co-selling transformation initiatives. The latest State of Sales Report from Salesforce Research captured the numbers behind the co-selling transformation movement and explains why it has accelerated so much over the past two years.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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From Cave Walls to Boardrooms: The Evolution of Collaboration

Peter Simoons

Imagine living back in the Stone Age, when survival depended on our ability to combat the harsh elements and threats of the natural world. Would you have been able to make it on your own? Our ancestors instinctively knew that cooperation was crucial for survival. By combining their strengths and capabilities, they not only managed to survive but also to overcome the fiercest challenges they faced.

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Maximizing Social Media Ad Performance with SEO GPT: Retargeting and Influencer Testimonials

SEO Magazine

You want your social media ads to hit the mark every time, right? Think of SEO GPT as your secret weapon. Mixing SEO with smart tech helps you find individuals who’ve seen your content but need a nudge. Plus, when influencers share real stories about your product, people listen. However, more tools from top SEO agencies can fine-tune this process.

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Top 5 Reasons Why Technical Alliances Outsource

ISTO / IEEE

When it comes to consortia or association management, outsourcing administration and operations can offer several advantages. In our experience, here are the top five reasons why consortia thrive when they partner with organizations like IEEE-ISTO: Focus on Core Competencies: Outsourcing alliance management allows organizations to concentrate on their core competencies.

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How to Determine If Your Business Needs a Fractional CFO in 2024

Jake Jorgovan

A fractional CFO offers this expertise without the full-time commitment, tailoring leadership to fit both needs and budget. This article pinpoints clear signs that your business might need such strategic financial guidance. We'll explore: Complex financial scenarios demanding expert oversight. Overwhelming financial tasks diluting your executive focus.

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Microsoft Releases Repair Options for CrowdStrike Outage

Channel Insider

In a recent update, Microsoft addressed the disruption caused by a faulty CrowdStrike update that impacted millions of Windows devices and plunged the industry into chaos. This update included a free recovery tool designed to streamline the repair process for IT administrators. The tool automates recovery from the blue screen of death (BSOD) experienced by many users following the CrowdStrike issue.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Modernizing Cloud Communications Capabilities: a Strategic Imperative for Service Providers

Frost & Sullivan

Align Portfolios with Core Competencies to Succeed in Evolving Ecosystems Communications service providers (CSPs) face myriad challenges today. Shrinking revenue and margins on all commodity services (e.g., connectivity, wireline voice and data), limited opportunities to differentiate with existing portfolios, and difficulty identifying key use cases for next-generation solutions (e.g., intelligent contact center, AI, IoT, 5G).

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How Teaming Supercharges Collaboration

INSEAD Knowledge

In the complex, uncertain and fast-changing world we live in, success and even survival require intensive collaboration among individuals, organisations and countries. The outcomes of such collaboration can be breathtaking – consider the growth of Netflix and Amazon, the rebirth of Microsoft and General Motors, the successful launch of the James Webb Space Telescope.Yet, most people and organisations fail to collaborate, preferring competition to cooperation.

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Boosting YouTube Engagement with SEO GPT: Titles, Descriptions, and Ads

SEO Magazine

Focus on SEO GPT for titles, descriptions, and ads to boost your YouTube engagement. This approach helps videos show up first in searches, and a good title pulls viewers in. The right words let Google know what content you offer. Using video boosts ranks and grabs people’s interest quickly. Show what you know with clear, short clips that explain tough ideas simply and fast—like tax tips or money advice—a powerful way to build trust online via transparency and expertise sharing.

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Partnership on AI Appoints Six New Members to Board of Directors

Partnership on AI

Share Our Blog / Announcements Partnership on AI Appoints Six New Members to Board of Directors Nonprofit Welcomes Leaders from ACLU, Brown University, Capital One, Ford Foundation, Microsoft, and University of Pretoria PAI Staff July 24, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> Partnership on AI, a multistakeholder nonprofit representing industry, civil society, and academia, welcomes six new members to its Board of Directors.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Top Bookkeeping Tips for Small Business Owners

Jake Jorgovan

Efficient bookkeeping is the backbone of any thriving small business. It ensures financial accuracy and strategic growth. Yet, many overlook its impact, leading to costly errors and missed opportunities. In this guide, we dissect the topic into three segments: Essential Tips : Steps to set up a robust bookkeeping system. Common Mistakes : Errors to avoid that can undermine your financial health.

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Cognizant Enhances AI Capabilities with Neuro Edge Platform

Channel Insider

Cognizant just introduced Cognizant Neuro Edge, an advanced addition to its Neuro suite of AI technologies designed to help businesses harness the power of AI and generative AI. Edge computing allows enterprises to leverage computing power through sensors and devices within their networks, reducing reliance on centralized servers and the cloud. The Neuro Edge platform is engineered to support the entire edge AI value chain, from chips and devices to applications and business solution deployments

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China’s EV Achievements Loom Over the USA. Part 1: China “Structure” and “Trigger”

Frost & Sullivan

With a key focus on innovation, advanced technologies, and affordability, Chinese auto OEMs are leveraging their strengths in electric vehicles (EVs) and related industries. Utilizing cutting-edge manufacturing techniques and novel business models, these companies, especially new energy vehicle (NEV) OEMs, are challenging established players to meet evolving consumer demands.

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Can You Collaborate With Someone You Compete Against?

INSEAD Knowledge

In December 2022, the world watched in awe as Argentina’s Lionel Messi and France’s Kylian Mbappé lit up the World Cup final. Playing at a top international tournament for their national team is the pinnacle of any footballer’s career. But what happens when they returned to their club, where their teammates are often their rivals on the international stage?

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The Essential Guide to the Buying Experience of the Future

Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.

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Leveraging SEO GPT for Multi-Platform Success

SEO Magazine

Leveraging SEO GPT plays a key role in boosting your online reach across various platforms. This approach ensures that the content created isn’t only deep and helpful but also free from errors. It’s about making what you say matter and be easy to find by those who need it most. A solid strategy for attracting quality backlinks can lift your site higher in search rankings, bringing more eyes to your work.

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Protecting AI’s Essential Workers: A Pathway to Responsible Data Enrichment Practices

Partnership on AI

Share Our Blog / Blog Protecting AI’s Essential Workers: A Pathway to Responsible Data Enrichment Practices Sonam Jindal July 30, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> When we think about the way that AI will transform society, the conversation often focuses on its impact once it is deployed.

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Key Performance Indicators (KPIs) for ERP Project Management in 2024

Jake Jorgovan

Enterprise Resource Planning (ERP) systems integrate and automate core business functions, driving efficiency across various departments. From finance to HR, ERPs offer a unified data environment, enhancing decision-making and operational coherence. Monitoring key performance indicators (KPIs) within these systems is not just beneficial; it's a strategic necessity.

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Mimecast Expands Human Risk Management with Code42 Buy

Channel Insider

Email security firm Mimecast has significantly bolstered its security offerings by acquiring cybersecurity veteran Code42. The deal brings on board 175 additional employees and a strong reputation in data protection. While the financial terms of the acquisition remain undisclosed, Code42’s CEO, Joe Payne, will continue to advise Mimecast. Code42, founded in 2001, has made serious strides in recent years with its data protection platform, Incydr, which helps organizations safeguard sensitiv

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Reflections from Congreso América Digital 2024: Embracing Innovation in Latin America’s ICT Landscape

Frost & Sullivan

A few days ago, I spent two days in the Mexican edition of Congreso América Digital, in Mexico City. It was my first time, and I enjoyed my time there, learned a lot, met interesting people, and also found some time to reflect on the current stage of the ICT industry in Latin America. First, the exhibition was living proof that, as Marc Andreessen wrote some ten years ago, “software is eating the world”.

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Emergent Challenges in Biopharma Portfolio Management

Planview Blog

In 2023, Planview was pleased to sponsor several WHY Summit Events: Basil, Switzerland, and Philadelphia. A year later, we returned to Philadelphia and then headed cross-country to San Francisco for the WHY Summit’s 21st and 22nd American Pharma and Biotech Project, Program, and Portfolio Management Conference. In this blog, we will illuminate a few common themes based on presentations and discussions around the conference.

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Mastering Google Ads with SEO GPT: Creating Winning Titles and Descriptions

SEO Magazine

Mastering SEO GPT is key to winning at Google Ads. You need great titles and descriptions that stand out. Think about what people search for online. Some look up short words like “jewelry.” Others type long phrases for specific things they want to know or buy. Using the right keywords can help your ad show up in these searches. Aim to use short ones for big topics and longer phrases for detailed searches.

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AI Needs Inclusive Stakeholder Engagement Now More Than Ever

Partnership on AI

Share Our Blog / Blog AI Needs Inclusive Stakeholder Engagement Now More Than Ever Thalia Khan July 25, 2024 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> From algorithms that provide recommendations for what to watch next on platforms such as TikTok, Instagram, or Netflix, to automated systems that detect your vehicle and can read your license plate at toll booths and automatically issue you tolls, AI’s presence is ubiquitous.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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The Financial Maturity Model: Stages and Key Indicators

Jake Jorgovan

Financial maturity defines business success. Companies with advanced financial practices thrive amid volatility. And understanding financial maturity is key to stability and growth. It provides a clear roadmap for financial health. Assessing financial maturity helps businesses navigate economic challenges. It reveals strengths and areas for improvement.

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Australian Advisory Atturra Acquires Exent for $8 Million

Channel Insider

ASX-listed advisory Atturra is continuing its big-spending acquisition spree, announcing that it would absorb Brisbane-based Exent in a deal worth as much as AUD$8 million. This is more than the $5 million it splashed out to acquire Sabervox in September of last year and around half of the $16.5 million it paid to take over veteran MSP Somerville in April of the same year.

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Lynn Gives His Team Everything He Has

Market Source Inc

Lynn’s extensive auto experience and emphasis on the importance of developing strong relationships with our dealer partners have earned him substantial credibility and success. The post Lynn Gives His Team Everything He Has appeared first on MarketSource.

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