July, 2024

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Are complex solutions causing a problem?

Partner Path

Help your partners sell simplicity for improved customer satisfaction. I’m a fan of indirect channels and I’ve spent years helping companies engage, empower and evolve partner ecosystems. I’ve always defended solution providers to vendors who undervalue partner contributions. But lately I’ve noticed that customers are being sold complex solutions when simpler ones will do – and I suspect partners are partly to blame.

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IEEE-ISTO Announces Formation of the Universal Interoperability for Grid-Forming inverters (UNIFI) Consortium

ISTO / IEEE

PISCATAWAY, N.J., July 12, 2024 (GLOBE NEWSWIRE) — The IEEE Industry Standards and Technology Organization (ISTO), an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, the UNIFI Consortium. The Un iversal I nteroperability for G rid- F orming I nverters ( UNIFI ) Consortium is a U.

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How to Determine If Your Business Needs a Fractional CFO in 2024

Jake Jorgovan

A fractional CFO offers this expertise without the full-time commitment, tailoring leadership to fit both needs and budget. This article pinpoints clear signs that your business might need such strategic financial guidance. We'll explore: Complex financial scenarios demanding expert oversight. Overwhelming financial tasks diluting your executive focus.

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The New Salesforce State of Sales Report Explains Why Co-Selling Is So Important

PartnerTap

TL/DR The co-selling transformation movement took off in 2024 and findings in the latest State of Sales Report from Salesforce Research explain why. This article breaks down the latest findings along with the direct implications for co-selling transformation initiatives. The latest State of Sales Report from Salesforce Research captured the numbers behind the co-selling transformation movement and explains why it has accelerated so much over the past two years.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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From Cave Walls to Boardrooms: The Evolution of Collaboration

Peter Simoons

Imagine living back in the Stone Age, when survival depended on our ability to combat the harsh elements and threats of the natural world. Would you have been able to make it on your own? Our ancestors instinctively knew that cooperation was crucial for survival. By combining their strengths and capabilities, they not only managed to survive but also to overcome the fiercest challenges they faced.

More Trending

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Microsoft Releases Repair Options for CrowdStrike Outage

Channel Insider

In a recent update, Microsoft addressed the disruption caused by a faulty CrowdStrike update that impacted millions of Windows devices and plunged the industry into chaos. This update included a free recovery tool designed to streamline the repair process for IT administrators. The tool automates recovery from the blue screen of death (BSOD) experienced by many users following the CrowdStrike issue.

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Top 5 Reasons Why Technical Alliances Outsource

ISTO / IEEE

When it comes to consortia or association management, outsourcing administration and operations can offer several advantages. In our experience, here are the top five reasons why consortia thrive when they partner with organizations like IEEE-ISTO: Focus on Core Competencies: Outsourcing alliance management allows organizations to concentrate on their core competencies.

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Top Bookkeeping Tips for Small Business Owners

Jake Jorgovan

Efficient bookkeeping is the backbone of any thriving small business. It ensures financial accuracy and strategic growth. Yet, many overlook its impact, leading to costly errors and missed opportunities. In this guide, we dissect the topic into three segments: Essential Tips : Steps to set up a robust bookkeeping system. Common Mistakes : Errors to avoid that can undermine your financial health.

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Five New Co-Selling Leadership Opportunities

PartnerTap

Earlier this year I delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the five new co-selling leadership opportunities this creates within companies. If you missed it, here’s a recap of the shifting vendor and partner power dynamics that are accelerating the co-selling movement and why this is a once-in-a-decade career opportunity.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Are You Ghosting Your Stakeholders?

Peter Simoons

Open and transparent communication, both internally as well as externally with your partners, is one of the key success factors required for alliances & partnerships. It’s a simple concept, isn’t it? Unfortunately though, good communication is not as easy as it looks. In many of the alliance health checks I’ve performed for clients it appears that communication, or lack of, is the main cause of misalignment between partners.

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How Teaming Supercharges Collaboration

INSEAD Knowledge

In the complex, uncertain and fast-changing world we live in, success and even survival require intensive collaboration among individuals, organisations and countries. The outcomes of such collaboration can be breathtaking – consider the growth of Netflix and Amazon, the rebirth of Microsoft and General Motors, the successful launch of the James Webb Space Telescope.Yet, most people and organisations fail to collaborate, preferring competition to cooperation.

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Australian Advisory Atturra Acquires Exent for $8 Million

Channel Insider

ASX-listed advisory Atturra is continuing its big-spending acquisition spree, announcing that it would absorb Brisbane-based Exent in a deal worth as much as AUD$8 million. This is more than the $5 million it splashed out to acquire Sabervox in September of last year and around half of the $16.5 million it paid to take over veteran MSP Somerville in April of the same year.

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Creating High-Impact Social Media Ad Copy with SEO GPT

SEO Magazine

Thanks to SEO GPT, creating high-impact social media ad copy became easier. With these tools at your side, diving into the complex world of SEO feels more accessible. Imagine harnessing AI for tasks from keyword research to link building. Sure, traditional methods play a part, but think about adding an innovative layer with AI insights. For instance, finding keywords becomes less of a chore and more about quick ideas you can tweak using advanced tools like the free SEO audit tool from SEO Vendor

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Key Performance Indicators (KPIs) for ERP Project Management in 2024

Jake Jorgovan

Enterprise Resource Planning (ERP) systems integrate and automate core business functions, driving efficiency across various departments. From finance to HR, ERPs offer a unified data environment, enhancing decision-making and operational coherence. Monitoring key performance indicators (KPIs) within these systems is not just beneficial; it's a strategic necessity.

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Shifting Vendor and Partner Power Dynamics in Co-Selling

PartnerTap

In May this year our CEO, Cassandra Gholston , delivered a keynote at the Women of the Channel West conference in Palm Springs about the shifting power dynamics between partners and vendors and the new opportunities this creates for co-selling. During this talk she identified five new co-selling leadership opportunities and roles that people in the room could step up for regardless of their level within their companies.

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10 ways to keep going after failure

Stellar Partnerships

I’m inspired by the talent and dedication of the athletes at the Paris Olympics. But I particularly felt for the two synchronised divers who were on the cusp of winning a medal. On the final dive one of them slipped on the board and launched off at an awkward angle, killing their medal hopes. The team must have felt the loss bitterly, but they’ll be back at the next competition to try all over again.

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Navigating the Future With a Human Touch

INSEAD Knowledge

The advent of Artificial Intelligence (AI) is poised to significantly impact organisational leadership by transforming decision-making, team management and innovation processes. As we explore its incredible potential, it becomes clear that leaders must adapt to leverage these technologies effectively and address the new ethical and cultural issues they raise.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Cognizant Enhances AI Capabilities with Neuro Edge Platform

Channel Insider

Cognizant just introduced Cognizant Neuro Edge, an advanced addition to its Neuro suite of AI technologies designed to help businesses harness the power of AI and generative AI. Edge computing allows enterprises to leverage computing power through sensors and devices within their networks, reducing reliance on centralized servers and the cloud. The Neuro Edge platform is engineered to support the entire edge AI value chain, from chips and devices to applications and business solution deployments

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Crafting Cross-Cultural Content: A Marketer’s Guide to Success

SEO Magazine

Crafting cross-cultural content calls for a keen eye. You need to get the culture right, making each word and image hit home with your audience. Think about what matters most in their day-to-day lives, from values to beliefs. When you tailor your messages so they see you’re one of them, trust builds from there. Also key is shaping your campaign to fit snugly within local settings—it shows respect and understanding on a deeper level.

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The Financial Maturity Model: Stages and Key Indicators

Jake Jorgovan

Financial maturity defines business success. Companies with advanced financial practices thrive amid volatility. And understanding financial maturity is key to stability and growth. It provides a clear roadmap for financial health. Assessing financial maturity helps businesses navigate economic challenges. It reveals strengths and areas for improvement.

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New Ecosystem Role: Co-Sell Quarterback 

PartnerTap

TL/DR : The Co-Sell Quarterback is a very cool role emerging in companies with large partner ecosystems. A Co-Sell Quarterback gets to be very strategic and proactive, drive top-of-funnel co-selling conversations at scale, track and get credit for net new pipeline generated by each co-sell play. Over the next few articles we will dive into details about the new ecosystem and co-selling leadership roles emerging in companies that sell with and sell through their partner ecosystems.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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How to be a championship winner

Stellar Partnerships

The English have a complicated relationship with their men’s soccer team. Having invented the game and won one World Cup back in 1966 there is always the hope that ‘football is coming home’. Meanwhile the men’s team (unlike the women) haven’t won a major championship since then. I’ve just returned from the UK where the whole country had the flags flying for the England team’s appearance in the European Cup final.

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Can You Collaborate With Someone You Compete Against?

INSEAD Knowledge

In December 2022, the world watched in awe as Argentina’s Lionel Messi and France’s Kylian Mbappé lit up the World Cup final. Playing at a top international tournament for their national team is the pinnacle of any footballer’s career. But what happens when they returned to their club, where their teammates are often their rivals on the international stage?

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Mimecast Expands Human Risk Management with Code42 Buy

Channel Insider

Email security firm Mimecast has significantly bolstered its security offerings by acquiring cybersecurity veteran Code42. The deal brings on board 175 additional employees and a strong reputation in data protection. While the financial terms of the acquisition remain undisclosed, Code42’s CEO, Joe Payne, will continue to advise Mimecast. Code42, founded in 2001, has made serious strides in recent years with its data protection platform, Incydr, which helps organizations safeguard sensitiv

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Modernizing Cloud Communications Capabilities: a Strategic Imperative for Service Providers

Frost & Sullivan

Align Portfolios with Core Competencies to Succeed in Evolving Ecosystems Communications service providers (CSPs) face myriad challenges today. Shrinking revenue and margins on all commodity services (e.g., connectivity, wireline voice and data), limited opportunities to differentiate with existing portfolios, and difficulty identifying key use cases for next-generation solutions (e.g., intelligent contact center, AI, IoT, 5G).

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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How to Conduct Effective Interviews for Surgeon Recruitment in 2024

Jake Jorgovan

In surgeon recruitment, pinpointing the right candidate transcends mere credentials. Remember: You risk patient outcomes and team dynamics with each hiring decision. Luckily, you’re on the right page. This article gives you: Best practices to streamline your interview process. Key questions that uncover not just competence but potential. Traits that signal a surgeon's readiness beyond their technical skills.

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The Co-Selling Transformation Movement

PartnerTap

I co-founded PartnerTap in 2016 to help sales reps co-sell and win more with partners. This wasn’t an easy problem to solve and there weren’t any co-selling solutions in the market. I know – because I was at SAP Concur at the time and I searched far and wide for a solution that would help me account map, collaborate and co-sell with partners. I searched first on the Salesforce AppExchange.

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Your Best Pitch Deck Ever 

Stellar Partnerships

I have 2 older brothers who are chefs. They’re a great source of how-to information when Google lets me down. What’s the herb flavour in the fish cakes we used to get from the takeaway as kids? It’s tarragon. They’d be appalled at how blunt I let my knives get. My test for a sharp knife: can you slice cherry tomatoes with it? I’m failing!