January, 2017

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Five Steps to Best-in-Class Channel Management Using PRM

ZinFi

We have discussed in multiple articles why channel management is complex. With that said, if you are selling through the channel, then there are specific steps your organization can take to foster the right approach to partner relationship management (PRM) and build a truly high-performing channel. The goal of PRM is not just to lay out an automated end-to-end foundation to manage partner relationships better.

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Partnership on AI Board Update

Partnership on AI

It has been rewarding and energizing to see all of the enthusiastic support about the Partnership on AI to Benefit People and Society (Partnership on AI) following our announcement in September. In the months since then, we’ve been working with colleagues and partners from a range of disciplines to build out a robust multi-stakeholder organization and to formulate directions for forthcoming research programs and activities.

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Top 9 Attributes of a World-Class Channel Chief

Impartner

FOR IMMEDIATE RELEASE. Comprehensive new eBook highlights what it takes to have a high ‘CQ’ and succeed as a channel chief in 2017. Authored by T.C. Doyle, leading channel strategist and tech writer, the eBook also features real-life channel chief examples of each attribute at work — both successes and failures. SAN JOSE, CALIFORNIA — JANUARY 25, 2017 — Today at the Cloud Channel Conference , Global SaaS Partner Relationship Management (PRM) Leader Impartner today launched a new eB

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Five Steps to Best-in-Class Channel Management Using Partner Relationship Management

ZinFi

The right approach to Partner Relationship Management (PRM) also allows organizations selling through the channel to move up the ladder of channel maturity more quickly, in five sequential steps. In this podcast, we will explore how Partner Relationship Management can enable an organization to achieve best-in-class performance by proceeding in a logical sequence through these five essential steps.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What Is This PRM Thing I Am Hearing About?

ZinFi

If you are seeing a lot of buzz about the term PRM on the web, then you are certainly not the only one. PRM is the acronym for partner relationship management. This term was coined by a software startup in the early 2000s, but they went out of business due to various reasons. Things have changed quite a bit since then. Many major analyst firms like Forrester and SiriusDecisions and others have started to track this software category.

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ZINFI Ends 2016 with Exponential Growth and Recognition from Multiple Industry Analysts as a Leading PRM Software Provider

ZinFi

2016 was a great year for ZINFI and its customers, as the company acquired multiple new enterprise accounts for its channel management software and services portfolio, was recognized as a fast-growing PRM software vendor and commanded a leading position in independent analyst reports. Pleasanton, CA January 10, 2017 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced that it ended 2016 with 67% revenue growth i

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Channel Trivia: What Does the Acronym PRM Stand For?

ZinFi

The most commonly used term in channel management is partner relationship management (PRM). However, the acronym PRM is used in many other contexts. Here is a short list of multiple meanings for the term PRM; however, the majority of them do not apply to channel management. Partner Relationship Management Partidul Romania Mare (Romania Mare Party) Bureau of Population, Refugees and Migration (US State Department) Professional Risk Manager Project Resource Manual (formerly CSI Manual of Prac

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What is Similar or Different About Using PRM Versus CRM for Partner Management?

ZinFi

The acronym PRM stands for partner relationship management; CRM stands for customer relationship management. PRM and CRM are quite similar in nature, both architecturally and in terms of their functionality. However, there are some fundamental differences between the two types of platforms. Lets begin by discussing some of the similarities between PRM and CRM, and then we will discuss the differences between the two.

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What is Similar or Different About Using Partner Relationship Management Versus CRM for Partner Management?

ZinFi

There are some fundamental differences between Partner Relationship Management (PRM) and Customer Relationship Management (CRM) platforms. In this podcast we will discuss some of the similarities between PRM and CRM, and then we will discuss the differences between the two.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Impartner Wins Silver for Most Innovative Product of the Year

Impartner

FOR IMMEDIATE RELEASE. Judges choose Impartner PRM for its demonstrated ability to increase channel sales by as much as 120 percent, drive engagement and loyalty. SILICON SLOPES, UTAH — JANUARY 5, 2017 — Global Partner Relationship Management (PRM) leader Impartner today announced it has won a Silver Award for Most Innovative Product of the Year in the One Planet?

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How Technology Influenced Everything Associated with the U.S. 2016 Election

ZinFi

I voted for the 2016 Election early in November, put my ballot in the mail and then left for a two-week business trip, meeting customers in six cities (London, Kortrijk, Munich, Kolkata, Bangkok and Singapore) and arriving back in the US yesterday. As I traveled literally around the world while the US presidential election was going on around, it was amazing that in every country I visited everyone was quite interested in what was going on with our election in the US.

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