ZinFi
MAY 31, 2016
The very first thing that scares most people about sales is the initial cold call. Often it can turn away a potential salesperson before they ever get their feet wet in the business. Cold-calling can be hard! What if I told you that a few simple cold calling tips can be the difference between sinking and swimming? Give these tips a try. Start with a smile.
Powerlinx
MAY 23, 2016
When two companies collaborate with their mutual interests in mind, great things can happen. Supply chain partnerships are the focus of our latest infographic , where we examine a few case studies that a win-win collaboration between two companies has yielded to a high, beneficial impact. In recent years, supply chain management (SCM) has seen rising global competition, aggressive advancements in technology and better integration through smarter processes.
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Impartner
MAY 12, 2016
FOR IMMEDIATE RELEASE. New eBook provides key insights and strategies on how to take control of your indirect channel operations, move business ahead and sleep like a baby. SILICON SLOPES, UTAH — MAY 12, 2016 — Indirect channels are having a moment in the market. A constrained talent pool and the need to rapidly expand into diverse geographies mean more companies are looking to the channel as the acceleration pedal for revenue — resulting in insomnia for channel chiefs as they search for soluti
Wharton
MAY 5, 2016
We often think of them in terms of governments and unions: small groups of sometimes unlikely partners join together as a coalition to exert bargaining power over a more formidable adversary. Politicians, laborers, and even college professors make headlines when they use coalitions effectively. But when it comes to corporate … Read More. The post Four Ways to Improve Negotiations: Power in Numbers appeared first on Wharton Executive Education.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
ZinFi
MAY 31, 2016
Wouldnt we all rather have customers willingly walk through our door instead of having to stand on the sidewalk and wave our arms for attention? Once upon a time, business had a solid advertising model to get an audienceyou have a product, so you pay for print ads, billboards, television time and radio spots to get the word out. Commerce had to rely on well-placed advertisements to show up and be positioned where the target audience was.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
ZinFi
MAY 19, 2016
Content marketing has become the cornerstone of marketing effectiveness, and content syndication provides amplification via an extended network. Organizations selling through the channel can reach an audience of unprecedented size if they put together a cohesive strategy to distribute relevant content for strategic audiences. Rising above the noise is very important, but so is building a content-based relationship with target buyers via a distributed network.
ZinFi
MAY 17, 2016
Leads, leads everywherebut not a single one to close. Isnt this what you hear almost every day from vendors and their partners? Vendors spend millions on end-user marketing to generate leads, while partners rarely follow up to close on them. Thats what a vendor would say. On the other hand the partners say, Well, I never get a good lead from my vendor.
ZinFi
MAY 15, 2016
Over the past decade or so, organizations that rely on channel infrastructure to reach their end buyers have been making significant investments in unified partner management activities. However, they seldom consider the fact that these channel management activities can vary quite a bit across countriesnot only from a deployment perspective but also in terms of their effectiveness.
ZinFi
MAY 10, 2016
Most vendors that are selling through the channel depend on their partners to generate demand instead of just relying on leads generated by the vendors. However, the sad reality is that the channel often remains as a fulfillment arm. Despite heavy investments that many vendors have made in channel marketingparticularly in automation and concierge servicesmost partners do not use marketing development funds ( MDF ).
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ZinFi
MAY 6, 2016
As more and more companies add channel to their sales equation, the competition to reach the end user via channel has increased substantially. New partners enter the marketplace in the same way vendors do, but in the end what matters is having access to a group of successful partners who have been in business for a while. This is not easy without a structured channel management approach.
ZinFi
MAY 6, 2016
There is no doubt that channel management is complex. (For more on this, see our previous posts, 5 Myths of Channel Management and Challenges of Channel Management.) However, its made more complex when it is managed through a set of tools and systems that can easily be compared to a patched-up quilt. In many organizations, channel management systems actually consist of a hodgepodge of diverse systems that have evolved over a long period of time.
ZinFi
MAY 5, 2016
Most organizations selling in a business-to-business (B2B) environment today have implemented customer relationship management (CRM) software. While proper deployment of a CRM system is highly dependent on an organizations ability to streamline its own internal sales processes, in many cases ineffective use of automation systems can also be attributed to an organizations poor sales enablement capabilities.
Impartner
MAY 10, 2016
FOR IMMEDIATE RELEASE. Award is latest in string of awards for the company, including Visionary Spotlight Award for Best Portal Technology. PRM optimizes the revenue generation potential of indirect partner channels and builds a robust synergy between companies. Recognition comes as Impartner doubles its new customer base year over year, and first-quarter growth soars over 200%.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Impartner
MAY 4, 2016
FOR IMMEDIATE RELEASE. Award is latest in string of awards for the company, including Visionary Spotlight Award for Best Portal Technology. SILICON SLOPES, UTAH — MAY 4, 2016 — Global SaaS Partner Relationship Management (PRM) leader Impartner won a Gold Stevie ® Award in the Relationship Management Solution category in the 14th Annual American Business Awards?.
ZinFi
MAY 24, 2016
The King is dead, long live the King! is a proclamation that marks the accession of a new monarch and the beginning of a new era. Something similar is happening with the partner portal today. The partner portal as we have known it for nearly three decades is finally passing into history. A new solution set has arrived that looks at the partner portal from the partner perspective rather than from the vendor perspective.
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