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Companies often need help navigating the complexities of the Information Technology industry. Thought leaders provide clarity, offering insights into emerging technologies, best practices, and strategic planning. They bring a wealth of experience and foresight, helping businesses to innovate and stay competitive. Learning from these leaders can significantly influence a company's success in the digital age.
PISCATAWAY, NJ 21 March 2024 – In January 1999, the IEEE founded the IEEE Industry Standards and Technology Organization (ISTO) with the visionary mission to be the trusted partner for industries accelerating the development and widespread adoption of industry standards and technical solutions. As ISTO celebrates its 25th anniversary, we reflect on its remarkable journey and technical contributions to the global technology community.
Overcome 5 Roadblocks of Partner Digital Experience At the 2024 Impartner customer event Multiply , we assessed the PRM/partner portal of attendees in a service called ‘Check your PDX’. My co-worker and I conducted these checks in tandem, back-to-back, in 30-minute segments for six straight hours. It was interesting to see the wide landscape of different partner-facing systems but by the end the meagre snacks and prolonged period in front of the screens had us running for the poolside to talk th
Throughout history, leaders have been seduced by success, leading them down a path of hubris. This ancient Greek term, literally translating to "excess", describes a state of exaggerated self-belief andarrogance.An extreme example is Xerxes, king of the Persian Empire. Feeling invincible from past triumphs, Xerxes sought to conquer Greece. However, when a storm destroyed his bridge across the Hellespont, derailing his plans, he reacted outlandishly.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
When the Barbie movie first came out, I was hesitant to go see it. Then my friends – from ages 14 – 70 - kept saying “Have you seen Barbie? It’s fantastic! It’s not what you expect!” The Barbie movie broke 17 box office records. The biggest opening by a female director, highest grossing film by a female a director and the highest grossing movie of 2023, to name just three.
Let’s talk about Alliance partner selection! How easy can it be? Some people try to make it really simple. They follow the “executive” approach: one executive meets another and they feel their companies should work together. Then, when they come back into the office, you as the Alliance Manager are assigned the task to make it work. You do get some sort of executive support from the powers that be, but not exactly the type of support you want especially if we refer to executive sponsors.
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Let’s talk about Alliance partner selection! How easy can it be? Some people try to make it really simple. They follow the “executive” approach: one executive meets another and they feel their companies should work together. Then, when they come back into the office, you as the Alliance Manager are assigned the task to make it work. You do get some sort of executive support from the powers that be, but not exactly the type of support you want especially if we refer to executive sponsors.
Securing the right executive talent is a must for businesses to stay competitive. Companies grapple with the complexities of finding suitable candidates and ensuring they align with the long-term vision and culture. If you’re overwhelmed by the executive search task, you’re not alone. Fortunately, you’ve landed on the right page to navigate this challenge confidently.
Building a Consortium: Unleashing the Power of Collaboration and Cooperation In a world driven by innovation and interconnectedness, the value of collaboration and cooperation cannot be overstated. One powerful strategy that organizations are increasingly adopting is the formation of consortia. These collaborative groups bring together diverse entities with a shared goal, creating a synergy that goes beyond individual capabilities.
How a shift in perspective is affecting vendors and solution providers. The promise, hope and resolutions of a new year are starting to fade. The global economic situation is dubious with some businesses recovering from recession woes while others try to scrape by. One thing remains true: companies both large and small are looking anywhere and everywhere for more leads and deals in the pipeline.
Amid seemingly never-ending layoffs and a laser focus on efficiency, companies are expecting their employees to make productive and focused use of their time on the clock. Yet, research has shown that employees often spend a significant amount of time cyberloafing – using the internet for personal purposes during work hours – with one study putting this figure as high as 60 to 80 percent.Remote and hybrid work arrangements and a significant uptick in social media use have likely exacerbated cybe
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
In part 1 of this two part interview, host Katie Bavoso interviews CEO of solution provider OTAVA, TJ Houske, about the driving factors leading to the creation of the company’s new S.E.C.U.R.E. Framework. The S.E.C.U.R.E. Framework from OTAVA was created to help provide an easy to understand road map for customers to have a strong, layered approach to cloud security.
“Who is your executive sponsor for this alliance?” I asked the alliance manager. “I’m not sure,” she replied. This alliance manager had already been looking after the particular alliance we were discussing for two years. Her response, that she was unsure about who the executive sponsor was, then went further downhill! In fact it turned out that she didn’t even know if there was an executive sponsor at all.
Healthcare staffing and recruitment companies face challenges navigating complex market dynamics and talent acquisition strategies. Thought leaders in this sector offer invaluable insights into effective staffing solutions, healthcare recruitment trends, and talent retention strategies. Learning from these experts can help organizations improve their recruitment processes, adapt to industry changes, and ultimately secure the best talent.
Building a Consortium: Unleashing the Power of Collaboration and Cooperation In a world driven by innovation and interconnectedness, the value of collaboration and cooperation cannot be overstated. One powerful strategy that organizations are increasingly adopting is the formation of consortia. These collaborative groups bring together diverse entities with a shared goal, creating a synergy that goes beyond individual capabilities.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
AI is changing how we market jobs. Before, it was all about ads. Now, it’s more. Think good stories and make a strong brand feel. AI helps do this better on many fronts. It lets job marketers see what folks like and give them just that: the right jobs in the cool way they prefer them, with smart ads made just for them online. Plus, when marketing people join forces using AI tools, finding people who fit jobs gets easier and faster, turning interests into actual hires quickly without much f
It is broadly understood that bold, expansive postures and gestures convey power and credibility. But how often have executives entered a meeting confident in achieving their goal, only to leave blindsided – unsure of how the power dynamics shifted in favour of an opposing viewpoint?Most people assume that their actions are their own. However, our research would argue that it is the (often unconscious) responses to the behaviour of others that determine who dominates in any interaction.
After the VMware partner program ended in February following the cloud computing company’s acquisition by Broadcom, competing vendors are seeing an increase in business opportunities as many partners are left with a gap in their portfolios. One of those vendors is Scale Computing. At Channel Partners Conference & Expo 2024, Scale Computing’s Kyle Fenske, director of North American channel, reflected on the impact his cloud computing and virtualization business is seeing and how h
Nearly 115 years ago, Clara Zetkin set a vision: that every country, every year, would celebrate women on the same day. The group that Zetkin rallied in Copenhagen then — about 100 passionate women from 17 countries — has grown exponentially. In fact, International Women’s Day (IWD) is now an official holiday in more than 25 countries, with thousands of marches, debates, concerts, and talks taking place each year.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Choosing the right ukulele can be a profoundly personal and artistic decision, whether you're strumming your first chord or mastering a complex piece. Ukuleles, with their rich history and distinctive sound, offer a unique avenue for musical expression, making the selection of the right brand crucial for both beginners and professionals. The Value of High-Quality Ukulele Brands The significance of opting for a high-quality ukulele brand cannot be overstated.
Alyssa Simpson, Program Control Manager, is a former biochemist headed for a career in epidemiology when an opportunity with MarketSource stopped her in her tracks. The rest is history. Here’s her story. The post Meet Alyssa Simpson, MarketSource’s Woman of the Week appeared first on MarketSource.
In the ever-evolving landscape of digital marketing, achieving prominence in search engine results can significantly enhance a brand’s visibility and profitability. This case study explores a successful SEO campaign that dramatically improved a client’s organic keyword rankings by 80% within 6 months. Initially faced with a series of digital optimization challenges, the project’s objective was not only to dominate organic and local search rankings but also to significantly incr
The idea of retirement as envisioned by our parents is undergoing a radical change. Once viewed as the last chapter before death, it has now morphed into an intermediate phase that no longer strictly aligns with either old age or complete inactivity. Today, a retiree can reasonably expect to live another 20 to 30 years, ideally in good health, provided they continue to exercise both body and mind.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Join host Katie Bavoso for part two of her interview with Founder, President, and CEO of XenTegra Andy Whiteside. In this half of the interview, Andy discusses the vendors that support XenTegra the most, the future of XenTegra’s partnership with VMware following its acquisition by Broadcom, and why he says he enjoys being on the partner side more than the vendor side.
Your organisation is desperate for some new income and you’ve worked hard on a new website, some glossy collateral and great images. You may even have done the foundational work to identify a shortlist of new corporate prospects. Now it’s time to start reaching out to them. So what’s holding you back? Over many years, we’ve heard plenty of excuses: “if only we had a decent CRM so I can capture the data” “if only my board had good corporate contacts to introduce me” “if only we had a signature ev
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Business Need: Obtain mid-level management support in pursuing transformational and revenue objectives outlined by corporate leadership. Obstacles to Success: · Uncertainties Persist: Despite strategic planning, confusion persists. · Adaptation Needed: Constant changes demand ongoing adjustment, risking instability. Challenge: Effectively engaging a new team to collaboratively define roles and align the organization amidst ongoing changes.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
AI holds the power to ease alt text creation for SEO professionals. With most CMS tools offering a clear spot for this task, there’s no need to dive into complex HTML codes. Yet, leaving images without fitting alt text turns away users who rely on screen readers, possibly hurting your site’s appeal and performance. Search engines like Google use alt text to better understand image content, which helps boost your online presence.
New research by INSEAD faculty highlights how various factors affect firm-stakeholder relations, how benevolent sexism influences the way start-ups are evaluated and the effect of distraction on financial analyst performance.Other recent papers examine the accuracy of executives’ stock price predictions, the importance of understanding conspiracy theories, whether a firm’s home country influences its global performance and how to optimise the adoption of modern traceability technologies to impro
Host Katie Bavoso interviews President and CEO of XenTegra, Andy Whiteside, on what it means to be a “VAR 2.0” and how to get ROI out of Microsoft Copilot. In part 1 of this two part interview, Andy and Katie covered a variety of topics including XenTegra’s investments with ServiceNow, its recent partnership with Salesforce, and how any company can start becoming a digitally driven one.
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