This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
How Distribution Partners Can Help Technology Companies In one of our thought-leadership webinars, Lisa Wight , Global VP of Partner Programs, Success and WW Distribution at Ericsson , made a compelling case for leveraging distribution as part of your indirect partnering strategy. Leveraging distribution partners helps expand reach, optimize supply chains, reduce operational costs, and better serve customers in diverse markets.
Thomas Erikson has written a successful series of books about working with difficult people. Surrounded by Idiots, Surrounded by Narcissists, Surrounded by Psychopaths, Surrounded by Liars and more. It begs the question to Thomas: if all the people around you are idiots, liars and psychopaths, maybe the problem is you? Partnership people have a unique set of skills: creativity, resilience, relationships and strategic thinking.
Chinas electric vehicle (EV) scene has experiencedmarked growth in recent years. Brands including BYD and Geely have grabbed significant global market share and putpressure on EV pioneer Tesla, alongside traditional automakers. This is largely due to their advanced battery technologies, price advantage courtesy of a competitive domestic market and willingness to invest in on-the-ground infrastructure.In response to strong competition, most incumbents have focused on shoring up their existing int
Other World Computing (OWC) is partnering with ARCHIWARE, a data management software provider, to deliver seamless shared storage, cloning, backup, and archiving for collaborative workflows. Collaboration addresses asset management needs for creatives OWC, an organization that delivers storage, docks, and memory card solutions to empower professionals in video and audio production, photography, and business with tools to maximize workflow performance and reliability seamlessly, will integrate it
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Kuala Lumpur, February 4, 2025 S Ecosystem (SECO) is collaborating with impact.com, the worlds leading partnership management platform to significantly expand Senheng mobile app user base and optimise its affiliate program for improved ROI. As Malaysia’s e-commerce industry continues to grow , particularly in online and mobile shopping, this collaboration will allow SECO to introduce innovative consumer engagement strategies.
Updated: February 2025 Podcasting is rapidly gaining momentum, with eMarketer.com forecasting a robust 16% growth year-over-year. Research from October 2019 highlights that 36% of U.S. podcast listeners tune in for six or more hours weekly. This surge in popularity is not just about the content itself; it's about versatility. A single podcast episode doesn't just captivate listenersit also serves as a springboard for diverse content across multiple platforms, from Spotify and iTunes to blogs, Yo
Sign up to get articles personalized to your interests!
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Updated: February 2025 Podcasting is rapidly gaining momentum, with eMarketer.com forecasting a robust 16% growth year-over-year. Research from October 2019 highlights that 36% of U.S. podcast listeners tune in for six or more hours weekly. This surge in popularity is not just about the content itself; it's about versatility. A single podcast episode doesn't just captivate listenersit also serves as a springboard for diverse content across multiple platforms, from Spotify and iTunes to blogs, Yo
5 Questions Explored in Our Latest Research The partner ecosystem is evolving rapidly, and our latest research highlights a critical shift: vendors are laser-focused on sales-driven partnerships. But is this approach sustainable?
We encourage non-profits to provide solutions to a corporate partners problems and how you should solve, not sell. But thats not the same as reinventing your organisation to suit your corporate partner. You need to stay true to who you are and be confident in that position. It reminds me of the old joke about a radio conversation with a Navy ship. It goes like this: American naval captain: Please divert your course 15 degrees east to avoid a collision.
The Urgency of Health Equity Health equity is more than just a conceptits a fundamental right. It represents a world where every individual, regardless of socioeconomic status, race, gender, or geographic location, has equal access to quality healthcare. But for millions worldwide, this remains out of reach. From rural communities struggling with limited healthcare access to marginalized groups facing systemic biases, inequities in healthcare persist.
Global IT developer Cisco announced at its annual Cisco Live! EMEA event that it would be offering new certifications and courses for AI skilling to support the AI-enabled workforce. These new offerings range from AI basics to learning how to incorporate AI in specific roles to advanced networking design classes for professionals who design, build, and run networks that support AI workloads.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Only three percent of people in Australia trust advertising as their primary source of shopping information. In a recent Add to Cart podcast episode, Adam Furness (Managing Director, impact.com APAC) and Roger Lee (Head of Performance Marketing, Brand Collective) explored how leading brands adapt to this reality through customer advocacy and strategic partnerships.
Ecosystem orchestration refers to the strategic management and coordination of interdependent organizations, technologies, and processes to drive seamless collaboration, innovation, and value creation. It ensures that different players within an ecosystemsuch as businesses, partners, suppliers, and customerswork cohesively toward common goals, optimizing outcomes for all stakeholders.
Accountability. In so many architecture, engineering, and construction (AEC) firms, this is a key ingredient in the secret sauce for success. Just talking about a vision for growth, firing a low value client, or making an acquisition is great. But, without action and accountability, nothing happens. On a related note, a lack of accountability is often the underlying reason why a firm fails to achieve desired goals.
Im reading a biography of the English king Henry V who scored a huge victory over his French opponents at Agincourt. Henry has been a hero for centuries after his small band, we few, we happy few vanquished a much larger and better equipped force. It wasnt luck that carried the day; it was his ability to understand and play to his strengths. In this case, it was working with the geography and deploying his strongest asset- the English archers.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
SAN ANTONIO , Feb. 11, 2025 —Recently Frost & Sullivan assessed the medical device security industry, and based on its findings, recognizes Forescout with the 2025 Global Product Leadership Award. The company has over 20 years of experience serving healthcare customers globally, enabling it to provide a single pane-of-glass solution for healthcare security teams seeking an easy-to-deploy solution for actionable medical device security.
Virtualization and end-user computing vendor Parallels is introducing a new partner program to assist existing and new partners with more resources, greater profitability, and enhanced support. Dubbed the Elevate Now Partner Program, it will focus on delivering increased value and growth opportunities aimed at enabling MSPs, value-added resellers (VARs), and system integrators (SIs).
Relying on just one platform to grow your content business is a risky move. Building your following on social media comes with inherent risks, such as account bans, algorithmic changes, or shutdowns. Social platforms come and go, algorithms shift, and policies changeit’s the one constant. Take TikTok. Its rollercoaster ride in the U.S.from bans to reinstatementshas left creators unsure of the platform’s long-term viability.
AI-powered sales tools are transforming channel enablement strategies by enhancing efficiency, improving decision-making, and optimizing sales processes. These tools streamline partner management, automate lead nurturing, and provide actionable insights that drive revenue growth. Companies leveraging AI in channel sales gain a competitive edge by delivering personalized experiences and optimizing partner performance.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Omni Channel SEO blends the worlds of digital marketing and seamless shopping into one smart strategy.Brand recognition matters.Get your brand seen online and in personit’s the key to success. Think about being just as visible on someone’s phone while they scroll through social media as you’re when another person Googles a question on their laptop.We’re talking blog posts , tweets, signs in the store, and email blastsall working together.Yes, it even means tweaking those
Im a big fan of strategic planning. In todays world of constantly competing priorities, your strategic plan is the roadmap to guide smart growth investments. The good ones have a clear vision and a clear set of strategies and tactics to achieve that vision. Our research here at PSMJ shows that one of the most common ways that strategic plans fail to deliver results ties back to accountability.
The satellite direct-to-device (D2D) and low earth orbit (LEO) communications landscape is expanding driven by disruptive technologies, government initiatives to bridge the digital divide, and innovation in LEO constellations. This surge is making non-terrestrial networks (NTN), backup connectivity, and terrestrial mobile services more affordable and accessible.
Cybersecurity and data protection leader Acronis recently announced the debut of a comprehensive Microsoft 365 protection solution for managed service providers (MSPs) called Acronis Ultimate 365. Ultimate 365 allows MSPs to manage cybersecurity, backup, and compliance with a single, natively integrated, multi-tenant platform to help boost efficiency, reduce technician workload, maximize profitability, and simplify customer management.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Staying on top of AI-generated search results demands a mix of old SEO practices and new tricks. First off, you’ve got to make your content snackable for featured snippets. Think about weaving in those cleverly related keywordsbasically doing a little dance with latent semantic indexing(LSI) keywords. Don’t overlook the techy side either; get cozy with structured data markup because it makes Google happy.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
The automotive landscape is undergoing a transformation of unprecedented scale a reshaping of vehicle design, ownership, and experience comparable only to the dawn of the automobile itself. Driven by surging consumer demand for low-emission vehicles and disruptive technologies transforming cars into connected , software-defined platforms , this shift presents both challenges and unparalleled opportunities.
In this episode of Channel Insider: Partner POV, host Katie Bavoso sits down with long-time channel innovator and advocate Frank Rauch, one of the most respected channel chiefs in the industry. With four decades of experience leading channel programs at companies like VMware, HP, and most recently Cato Networks, Frank reflects on his storied career, the lessons he’s learned, and what the future holds for the IT channel.
7 Keys to Building a Thriving Partner Ecosystem In this episode, we explore 7 keys to Partner Relationship Management with Scott Pollack , CEO of Firneo, and Sugata Sanyal , CEO of Zinfi Technologies. They discuss essential strategies for partner ecosystem management, from defining value alignment and onboarding to co-marketing and partner enablement.
We organize all of the trending information in your field so you don't have to. Join 61,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
147 
Let's personalize your content