May, 2023

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Busting 4 myths in your partnerships

Stellar Partnerships

History books are full of things we once thought to be true but are actually false. For centuries people believed that the earth was flat and that beyond the outer edge there were sea dragons. It wasn’t a great incentive for sailors, who baulked at exploring too far in case they fell off the edge into the dreaded abyss. In 2023 there is still a diehard Flat Earth Society, as part of the new anti-science movement but the majority view has moved on.

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How to be pirates in the navy

Stellar Partnerships

Steve Jobs famously said it was ‘more fun to be a pirate than to join the navy”. He meant that big bureaucracies are slower to change than start-ups. In Tendayi Viki’s book ‘Pirates in the Navy’ he thinks that it’s perfectly possible for innovators to thrive in a bigger environment and get all of the benefits of scale and support. Corporate partnership executives are just like pirates in the navy.

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What is Stopping Your Organisation from Adopting Continuous Close?

TRG Blog

Over the past few years, there has been increasing interest in adopting real-time financial reporting processes. Organisations across various industries have recognised the potential benefits of continuous closes , such as enhanced decision-making, improved accuracy, and increased operational efficiency. So, why isn’t every organisation adopting continuous close by now?

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What is Alliance Management?

Peter Simoons

During a recent conversation, I was asked what Alliance Management is. A seemingly simple question that goes back to the essence of our profession on which many books have already been written. We had a great conversation about it! Later on, looking at my own website I learned, to my surprise, that in the 13 years of writing this column I have written about many aspects of Alliance Management, but never about the basic question of, “What is Alliance Management?

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Nurturing Business Ecosystem Maturing

Phoenix Consulting Group

Digital business models are revolutionizing how leaders conduct business. This is not just a technology industry phenomenon but one that reaches across industries. With your car having more computing power than your phone from ten years ago, is there any doubt that many industries are heavily technology dependent? Understanding how digital business works makes it clear how Southwest Airlines’ 2022 “ holiday meltdown ” was actually a technology meltdown.

More Trending

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Podcast Advertising Rates: How Much Does It Cost To Buy Ads on a Podcast?

Jake Jorgovan

Podcasting is growing at a tremendous rate, and podcast revenue is growing right along with it. It is estimated that podcast ad revenue will jump from $2 billion in 2023 to nearly $3 billion in 2025. There are more than two million podcasts today and that number is growing. According to Edison Research, in 2021, 78% of the people in the U.S. were familiar with podcasting and 57%, or 162 million people, listened to at least one podcast.

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5 ways partnerships are like parenting

Stellar Partnerships

“Parenting is a lot like folding a fitted bed sheet. No-one knows how.” It was Mother’s Day last weekend and hundreds of mums were wakened by the sound of pots banging and toast burning as kids attempted a breakfast in bed surprise. Or maybe your fur baby decided that 6am was the best time to greet you with a wet nose, a friendly paw and demands for a walk.

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Qi2 Standard Released by the Wireless Power Consortium

ISTO / IEEE

Critical Milestone Achieved in Launch of New Industry Standard for Wireless Charging SCOTTSDALE, Ariz., April 20, 2023–( BUSINESS WIRE )–The Wireless Power Consortium (WPC) has released the Qi2 standard with the approval of the Qi v. 2.0 Interface Specification by its Board of Directors. The release of the standard paves the way for WPC to establish a Qi2 Certification Program, enabling member companies to certify products as compatible with the standard.

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How Do You Communicate With Your Partners?

Peter Simoons

Communication is one of the key success factors in alliances and partnerships. Clear communication helps to build trust and understanding between partners. As such, we might even regard communication as the key factor in any relationship; political, personal, professional or friendly. Whatever the relation type is, communication is the cornerstone. Why Are We Poor At Communication?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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From Quantity to Quality: Improving Your Idea-Generation Process

Hype

Day in and day out, we’re all coming up with ideas at work and home as we go about routine tasks or during meetings and problem-solving sessions. There’s often a tendency to think that more ideas mean better results. But, typically, this isn’t the case. A focus on generating more, rather than better-quality, ideas might lead to slower decision-making and lower motivation to be creative.

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What All Tech Start-Ups Need to Succeed

INSEAD Knowledge

Entrepreneurs are, by nature, outliers with a strong desire for autonomy and impact. They prefer learning by doing and turn failures into lessons for future victories. But while these qualities allow for innovation, disruption of industries and at times remarkable changes to society, they can also lead to disastrous failures – for themselves, their ventures and even us all.

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Top 10 Paid Media Agencies to Work With in 2023

Jake Jorgovan

Having a strong online presence is crucial for any business to succeed. And that’s where paid media agencies come in — they help you create and execute effective marketing campaigns that will help you reach your target audience and fuel your growth. As marketing grows in popularity, there are many new paid media agencies emerging. And it’s also getting harder to choose the right agency for your business.

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The 5 small things to give your partnerships program a big lift

Stellar Partnerships

The Biblical story of David and Goliath is one of triumph over a much bigger foe. David the shepherd boy volunteers to fight the giant Goliath using only his slingshot and few small stones. He slays Goliath and puts to shame the others who were too afraid to venture out. When non-profits are hard at work prospecting for corporate partners it can feel like a David and Goliath moment.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Qi2 Standard Released by the Wireless Power Consortium

ISTO / IEEE

Critical Milestone Achieved in Launch of New Industry Standard for Wireless Charging SCOTTSDALE, Ariz., April 20, 2023–( BUSINESS WIRE )–The Wireless Power Consortium (WPC) has released the Qi2 standard with the approval of the Qi v. 2.0 Interface Specification by its Board of Directors. The release of the standard paves the way for WPC to establish a Qi2 Certification Program, enabling member companies to certify products as compatible with the standard.

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Navigating Challenges: the Worrying State of Digital Transformation for SMEs

TRG Blog

In today's rapidly evolving business landscape, embracing digital transformation has become crucial for the long-term success and sustainability of businesses, including small and medium-sized enterprises (SMEs).

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??PUMA Thailand chooses impact.com and Lodestar Marketing to launch and manage their affiliate and partnerships program

Impact

PUMA is one of the world’s leading sports brands with over 14,000 employees spread over 120 countries. Its mission has always been focused on designing products for the fastest athletes on the planet, enhancing sports such as football, running and training, basketball, motorsports and golf with performance; and sport-inspired lifestyle products. In early 2022, PUMA started operating its Thailand subsidiary to fully penetrate the Thai market by offering a fuller product collection, investment in

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How Women Leaders Benefit From Using Humour

INSEAD Knowledge

“A sense of humour is part of the art of leadership, of getting along with people, of getting things done,” said Dwight D. Eisenhower. The ability to make light of a situation and make people laugh, as the former US President and statesman noted, is undoubtably a handy skill for managers. But there is a specific group of leaders for whom humour could be even more potent: women.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Top 10 B2B SaaS Link Building Agencies in 2023

Jake Jorgovan

Link building can make or break the SEO efforts of your B2B SaaS business. Even if your content is exceptional, you may not rank in top positions for important keywords. The root cause is usually the quantity and quality of your backlinks. Why? Google considers backlinks as one of the most important ranking factors, but not just any backlinks. It’s important that you don’t have toxic and spammy links pointing to your website, or it can do more damage than good.

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LaVoieHealthScience Announces Building Company Narrative Workshop at 2023 BIO International Convention

LaVoie Health Science Blog

…Preparing Companies for M&A, Partnering, and More BOSTON & NEW YORK, May 18, 2023– LaVoieHealthScience (LHS), an award-winning global health science investor relations and public relations consulting agency focused on advancing health and science innovations, today announced the presentation at this year’s BIO International Convention entitled, “Building Your Narrative: How to Tell Your Company Story in Just 15 Slide Topics.

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Celebrating 15 Years of Liberty: Empowering Interoperability in the Semiconductor Industry

ISTO / IEEE

As Liberty reaches its 15-year milestone, it is time to celebrate the contributions made by this consortium. Supported by IEEE-ISTO, Liberty has revolutionized the semiconductor industry by fostering interoperability and empowering collaboration among industry leaders. In this article, we review Liberty’s journey and highlight its transformative impact on the field.

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GitLab Partners with Tech Data to Bolster DevOps Security

Channel Insider

Major DevOps platform vendor GitLab has substantially boosted its channel ambitions across APAC, appointing Tech Data as a regional distributor. Under the agreement, Tech Data will bring GitLab’s DevSecOps platform to Australia, New Zealand, Singapore, Malaysia, Indonesia, Vietnam, India, and Japan. “Today, with the rise in the need for speedier software development and relatively simple upgrades to existing deployments, there is an increased focus on rapid IT service delivery through the adopti

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events

Impact

Q1 highlights include client and partner expansion, new product integrations and features, and more than a dozen industry awards and accolades NEW YORK — May 23, 2023 —impact.com, the world’s leading partnership management platform, announced today the company’s continued momentum in the first quarter, led by expanded client acquisition; new product offerings and integrations; and the company’s sold-out industry and client conference, impact Partnerships Experience (iPX) set for next month in Ne

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Reinventing Yourself After a Setback

INSEAD Knowledge

Al Gore famously opened his speeches and the award-winning documentary film “An Inconvenient Truth” with the same quip: "I'm Al Gore, I used to be the next President of the United States." The former Vice President, often described as one of the most powerful in American history, failed to secure the US presidency in 2000. Although he won the popular vote, he lost to his opponent in the electoral college after a fateful and contested recount in Florida and a decision by the Supreme Court in Dece

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Expert Advice on Choosing the Best SunSystems Implementation Partner

TRG Blog

Over the years, Infor SunSystems has transformed into a comprehensive enterprise suite that goes beyond a mere accounting software system. However, with numerous SunSystems implementation partners available, selecting the most suitable one for your business can be a daunting task. To help you make an informed decision, consider the following factors when choosing a partner to implement SunSystems for your business.

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LHS Insights from HC Wainwright’s BioConnect Investor Conference: Consult, Educate, Communicate and Prepare!

LaVoie Health Science Blog

The H.C. Wainwright BioConnect Investor Conference, hosted by NASDAQ, was a well sought-after day where HCW clients not only had an opportunity to meet with investors, but also to discuss the current market landscape, including drivers and challenges in the health science investor relations landscape. Paul Sagan , VP, Investor Relations and Corporate Communications, interviewed Gemma Bakx , Strategic Advisor, who attended the conference and a variety of company and industry panel presentations,

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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ISTO Member, MIPI Alliance, Celebrates 20 Year Anniversary

ISTO / IEEE

A word from from Peter Leftkin, Executive Director of MIPI Alliance, in reflection of its 20 year anniversary: MIPI Alliance is celebrating its 20-year anniversary this year. This significant milestone was commemorated during the 6-10 March Member Meeting in Lisbon, and we were happy to include Joel Huloux, Oliver Gunasekara, Risto Savolainen, and Tom Vial, who represented founding companies STMicroelectronics, Arm, Nokia, and Texas Instruments, respectively, when the Alliance was established in

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Another Major APAC MSP Acquisition: Fusion5 takes on Liberate I.T.

Channel Insider

Fusion5, an Aotearoa New Zealand-based Oracle specialist, has acquired Liberate I.T. for an undisclosed amount. The company, which also has offices in all of Australia’s major cities, made the acquisition to strengthen its portfolio through Liberate I.T.’s NetSuite capabilities. “Acquiring Liberate I.T. is part of an ongoing growth strategy for the business,” said Grant Robertson, executive director of NetSuite and corporate performance management at Fusion5, via press release.

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Benefits of Procurement Analysis | CenterPoint Group

CenterPoint Group

You know processes for identifying needed goods and services, finding and evaluating suppliers, and negotiating and managing contracts. But have you discovered the power of procurement analytics ? If not, you’re missing one of the most effective ways to maximize processes and position your organization for greater success. Read on for a brief introduction to data analytics, how they can help you assess and improve your processes, and procurement analytics solutions for getting the greatest possi

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