May, 2023

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Busting 4 myths in your partnerships

Stellar Partnerships

History books are full of things we once thought to be true but are actually false. For centuries people believed that the earth was flat and that beyond the outer edge there were sea dragons. It wasn’t a great incentive for sailors, who baulked at exploring too far in case they fell off the edge into the dreaded abyss. In 2023 there is still a diehard Flat Earth Society, as part of the new anti-science movement but the majority view has moved on.

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How to be pirates in the navy

Stellar Partnerships

Steve Jobs famously said it was ‘more fun to be a pirate than to join the navy”. He meant that big bureaucracies are slower to change than start-ups. In Tendayi Viki’s book ‘Pirates in the Navy’ he thinks that it’s perfectly possible for innovators to thrive in a bigger environment and get all of the benefits of scale and support. Corporate partnership executives are just like pirates in the navy.

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What is Stopping Your Organisation from Adopting Continuous Close?

TRG Blog

Over the past few years, there has been increasing interest in adopting real-time financial reporting processes. Organisations across various industries have recognised the potential benefits of continuous closes , such as enhanced decision-making, improved accuracy, and increased operational efficiency. So, why isn’t every organisation adopting continuous close by now?

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What is Alliance Management?

Peter Simoons

During a recent conversation, I was asked what Alliance Management is. A seemingly simple question that goes back to the essence of our profession on which many books have already been written. We had a great conversation about it! Later on, looking at my own website I learned, to my surprise, that in the 13 years of writing this column I have written about many aspects of Alliance Management, but never about the basic question of, “What is Alliance Management?

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Nurturing Business Ecosystem Maturing

Phoenix Consulting Group

Digital business models are revolutionizing how leaders conduct business. This is not just a technology industry phenomenon but one that reaches across industries. With your car having more computing power than your phone from ten years ago, is there any doubt that many industries are heavily technology dependent? Understanding how digital business works makes it clear how Southwest Airlines’ 2022 “ holiday meltdown ” was actually a technology meltdown.

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Qi2 Standard Released by the Wireless Power Consortium

ISTO / IEEE

Critical Milestone Achieved in Launch of New Industry Standard for Wireless Charging SCOTTSDALE, Ariz., April 20, 2023–( BUSINESS WIRE )–The Wireless Power Consortium (WPC) has released the Qi2 standard with the approval of the Qi v. 2.0 Interface Specification by its Board of Directors. The release of the standard paves the way for WPC to establish a Qi2 Certification Program, enabling member companies to certify products as compatible with the standard.

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5 ways partnerships are like parenting

Stellar Partnerships

“Parenting is a lot like folding a fitted bed sheet. No-one knows how.” It was Mother’s Day last weekend and hundreds of mums were wakened by the sound of pots banging and toast burning as kids attempted a breakfast in bed surprise. Or maybe your fur baby decided that 6am was the best time to greet you with a wet nose, a friendly paw and demands for a walk.

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How Women Leaders Benefit From Using Humour

INSEAD Knowledge

“A sense of humour is part of the art of leadership, of getting along with people, of getting things done,” said Dwight D. Eisenhower. The ability to make light of a situation and make people laugh, as the former US President and statesman noted, is undoubtably a handy skill for managers. But there is a specific group of leaders for whom humour could be even more potent: women.

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How Do You Communicate With Your Partners?

Peter Simoons

Communication is one of the key success factors in alliances and partnerships. Clear communication helps to build trust and understanding between partners. As such, we might even regard communication as the key factor in any relationship; political, personal, professional or friendly. Whatever the relation type is, communication is the cornerstone. Why Are We Poor At Communication?

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Introducing the technology behind watsonx.ai, IBM’s AI and data platform for enterprise

IBM Business Partners

We stand on the frontier of an AI revolution. Over the past decade, deep learning arose from a seismic collision of data availability and sheer compute power, enabling a host of impressive AI capabilities. But we’ve faced a paradoxical challenge: automation is labor intensive. It sounds like a joke, but it’s not, as anyone who has tried to solve business problems with AI may know.

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Top 10 Paid Media Agencies to Work With in 2023

Jake Jorgovan

Having a strong online presence is crucial for any business to succeed. And that’s where paid media agencies come in — they help you create and execute effective marketing campaigns that will help you reach your target audience and fuel your growth. As marketing grows in popularity, there are many new paid media agencies emerging. And it’s also getting harder to choose the right agency for your business.

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Qi2 Standard Released by the Wireless Power Consortium

ISTO / IEEE

Critical Milestone Achieved in Launch of New Industry Standard for Wireless Charging SCOTTSDALE, Ariz., April 20, 2023–( BUSINESS WIRE )–The Wireless Power Consortium (WPC) has released the Qi2 standard with the approval of the Qi v. 2.0 Interface Specification by its Board of Directors. The release of the standard paves the way for WPC to establish a Qi2 Certification Program, enabling member companies to certify products as compatible with the standard.

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The 5 small things to give your partnerships program a big lift

Stellar Partnerships

The Biblical story of David and Goliath is one of triumph over a much bigger foe. David the shepherd boy volunteers to fight the giant Goliath using only his slingshot and few small stones. He slays Goliath and puts to shame the others who were too afraid to venture out. When non-profits are hard at work prospecting for corporate partners it can feel like a David and Goliath moment.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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A Flexi-Work World Needs New Performance Appraisals

INSEAD Knowledge

Although the days of full remote work may be over, many employees have expressed a desire for flexible work arrangements. But with Covid-19 no longer a global health emergency, more organisations could demand that people return to the office – setting the scene for an inevitable tug-of-war. Some organisations including Google, Meta and EY have continued to allow teleworking in some capacity, but others have followed the lead of Twitter’s new boss Elon Musk and insisted on calling employees back

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From Quantity to Quality: Improving Your Idea-Generation Process

Hype

Day in and day out, we’re all coming up with ideas at work and home as we go about routine tasks or during meetings and problem-solving sessions. There’s often a tendency to think that more ideas mean better results. But, typically, this isn’t the case. A focus on generating more, rather than better-quality, ideas might lead to slower decision-making and lower motivation to be creative.

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Make SAP ERP deployments future-ready with IBM Cloud

IBM Business Partners

As we navigate an unstable economy, organizations across industries want to be “future-ready,” and that requires systems and processes that can continuously evolve in response to the marketplace demands. For customers who run their operations on SAP, this means modernizing to a cloud ERP platform that supports greater flexibility and agility.

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Top 10 B2B SaaS Link Building Agencies in 2023

Jake Jorgovan

Link building can make or break the SEO efforts of your B2B SaaS business. Even if your content is exceptional, you may not rank in top positions for important keywords. The root cause is usually the quantity and quality of your backlinks. Why? Google considers backlinks as one of the most important ranking factors, but not just any backlinks. It’s important that you don’t have toxic and spammy links pointing to your website, or it can do more damage than good.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Navigating Challenges: the Worrying State of Digital Transformation for SMEs

TRG Blog

In today's rapidly evolving business landscape, embracing digital transformation has become crucial for the long-term success and sustainability of businesses, including small and medium-sized enterprises (SMEs).

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Celebrating 15 Years of Liberty: Empowering Interoperability in the Semiconductor Industry

ISTO / IEEE

As Liberty reaches its 15-year milestone, it is time to celebrate the contributions made by this consortium. Supported by IEEE-ISTO, Liberty has revolutionized the semiconductor industry by fostering interoperability and empowering collaboration among industry leaders. In this article, we review Liberty’s journey and highlight its transformative impact on the field.

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What All Tech Start-Ups Need to Succeed

INSEAD Knowledge

Entrepreneurs are, by nature, outliers with a strong desire for autonomy and impact. They prefer learning by doing and turn failures into lessons for future victories. But while these qualities allow for innovation, disruption of industries and at times remarkable changes to society, they can also lead to disastrous failures – for themselves, their ventures and even us all.

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??PUMA Thailand chooses impact.com and Lodestar Marketing to launch and manage their affiliate and partnerships program

Impact

PUMA is one of the world’s leading sports brands with over 14,000 employees spread over 120 countries. Its mission has always been focused on designing products for the fastest athletes on the planet, enhancing sports such as football, running and training, basketball, motorsports and golf with performance; and sport-inspired lifestyle products. In early 2022, PUMA started operating its Thailand subsidiary to fully penetrate the Thai market by offering a fuller product collection, investment in

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Introducing watsonx: The future of AI for business

IBM Business Partners

Today is a revolutionary moment for Artificial Intelligence (AI). After some impressive advances over the past decade, largely thanks to the techniques of Machine Learning (ML) and Deep Learning , the technology seems to have taken a sudden leap forward. Suddenly, everybody is talking about generative AI: sometimes with excitement, other times with anxiety.

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LaVoieHealthScience Announces Building Company Narrative Workshop at 2023 BIO International Convention

LaVoie Health Science Blog

…Preparing Companies for M&A, Partnering, and More BOSTON & NEW YORK, May 18, 2023– LaVoieHealthScience (LHS), an award-winning global health science investor relations and public relations consulting agency focused on advancing health and science innovations, today announced the presentation at this year’s BIO International Convention entitled, “Building Your Narrative: How to Tell Your Company Story in Just 15 Slide Topics.

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GitLab Partners with Tech Data to Bolster DevOps Security

Channel Insider

Major DevOps platform vendor GitLab has substantially boosted its channel ambitions across APAC, appointing Tech Data as a regional distributor. Under the agreement, Tech Data will bring GitLab’s DevSecOps platform to Australia, New Zealand, Singapore, Malaysia, Indonesia, Vietnam, India, and Japan. “Today, with the rise in the need for speedier software development and relatively simple upgrades to existing deployments, there is an increased focus on rapid IT service delivery through the adopti

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ISTO Member, MIPI Alliance, Celebrates 20 Year Anniversary

ISTO / IEEE

A word from from Peter Leftkin, Executive Director of MIPI Alliance, in reflection of its 20 year anniversary: MIPI Alliance is celebrating its 20-year anniversary this year. This significant milestone was commemorated during the 6-10 March Member Meeting in Lisbon, and we were happy to include Joel Huloux, Oliver Gunasekara, Risto Savolainen, and Tom Vial, who represented founding companies STMicroelectronics, Arm, Nokia, and Texas Instruments, respectively, when the Alliance was established in

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Breaking the Cycle of Self-Sabotage: How to Overcome the “Golden Larva Syndrome”

INSEAD Knowledge

Stephen’s career seemed to be on an upward trajectory when he landed a job at an elite financial services firm. However, after some initial victories, he began making poor decisions and jeopardising his own success. Fear of the unknown and negative thought patterns eventually led to a cycle of self-sabotage and underachievement. People like Stephen exhibit classic "golden larva" traits; they possess the promise of a bright future but ultimately hinder their ability to thrive.

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impact.com Continues Momentum in the First Quarter Fueled by Client Growth, New Product Offerings, and Leading Partnership Events

Impact

Q1 highlights include client and partner expansion, new product integrations and features, and more than a dozen industry awards and accolades NEW YORK — May 23, 2023 —impact.com, the world’s leading partnership management platform, announced today the company’s continued momentum in the first quarter, led by expanded client acquisition; new product offerings and integrations; and the company’s sold-out industry and client conference, impact Partnerships Experience (iPX) set for next month in Ne

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IBM Consulting unveils Center of Excellence for generative AI

IBM Business Partners

IBM Consulting has established a Center of Excellence for generative AI. It stands alongside IBM Consulting’s existing global AI and Automation practice, which includes 21,000 data and AI consultants who have conducted over 40,000 enterprise client engagements. The Center of Excellence (CoE) already has more than 1,000 consultants with specialized generative AI expertise that are engaging with a global set of clients to drive productivity in IT operations and core business processes like H