B Plans

JULY 29, 2015

Whether you’re looking to start a business or want to expand an existing one, finding the cash to do so can be tough. While the most traditional option is to go to the bank for a loan, there are many other choices that you may not know about. To help you secure the capital you need for your business, we’ve compiled a list of the funding resources that every entrepreneur should look into.

Credit 100

Credit Banking Finance Engineering 100

ZinFi

JULY 21, 2015

When you are starting up a high growth business or launching a product line, it is always tempting to try to boost sales by building a large channel partner network, on the premise that the bigger the channel, the more zillions of your products and services they can sell. In our experience, however, many businesses attempting this model struggle to provide a sufficiently strong business proposition for multiple channel partners to carry their products and services.

Channel strategies 52

Channel strategies 52

ZinFi

JULY 21, 2015

When new opportunities beckon, many companies are tempted to jump in too early, and try to boost new product sales by building a massive channel partner network rather than examining whether the channel is equipped to deliver on expectations. Very often, in fact, a more discriminating approach yields better results. In a previous post , we discussed the necessity for channel-driven companies to balance their hopes for new products with an understanding of the economic and margin goals, the growt

Partnering capability and readiness 52

Partnering capability and readiness Successful channels Government Ecosystems 52

ZinFi

JULY 10, 2015

The primary challenge for any reasonably large technology company with global presence, marketing in a business-to-business (B2B) channel environment, is making sure that marketing assets that are created centrally for global use can actually be deployed locally. Most companies would also like to see substantial content development and deployment at a country level to boost the local sales efforts.

Retail 52

Retail Engineering 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

ZinFi

JULY 3, 2015

Customer relationship management (CRM) has evolved into a multi-billion dollar segment, with good reason. However, the Partner Relationship Management (PRM) category is relatively new, even though channel programs have been around for many decades. Why is that? Well, phone systems for tracking and taking better care of customers were essentially started by the airline industry back in the late Sixties and early Seventies as the volume of ticketing requests and changes began to grow.

Channel management 52

Channel management 52