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For those who are selling through the channel, partners can be a great asset for an organization to depend on. Companies and vendors that target both consumers and businesses require partners to market. When it comes to franchise businesses, especially in the retail world, marketing is an inherent component of demand generation. As a result of that, most companies selling to consumers via a channel partner network tend to do a better job than those companies that try to sell either directly to t
If you’re a small- or mid-sized payroll service bureau, then you are under siege. It’s not a surprise assault, but rather a slow, stealthy adversary that creeps into your market, much like an ominous freighter on the sea’s horizon. You can see it coming, but have no control over its course and the subsequent impact on your own existence. In fact, your only hope is to proactively launch a counter attack and build up your own clients’ and prospects’ resistance to the wares it is peddling.
FOR IMMEDIATE RELEASE. Rackspace on leading edge of predicted shift of B2B companies from homegrown to commercially available Partner Relationship Management solutions. SILICON SLOPES, UTAH — FEBRUARY 26, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced the availability of its newest on-demand webinar, “Why Not to BYOP (Build Your Own Portal); Key Learnings From Real World Customer Experience,” featuring Rackspace Director of Glo
Over the last year or so, there has been much talk about another impending recession and how it could impact channel management. The recession theory is based upon historical trends, which suggest business cycles tend to last around five to seven years each. That means every five to seven years we experience some sort of a recession. Eventually the economy recovers, and then something else happens to triggers another recession.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Many organizations selling through the channel today are trying to determine how best to automate their partner relationship management (PRM) process. In order to do so, quite a few are getting online and searching on Google and other search engines for PRM software. When you do so, multiple vendors pop up. How do you distinguish among them? And how do you select a PRM software vendor that can satisfy your needs?
Appointment setting has actually existed for nearly two decades. Over the last five to seven years, however, it has undergone a dramatic transformation. When appointment setting began, it focused primarily on the business-to-business environment, where an inside or outside sales rep would cold call into an account to set up a face-to-face appointment.
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Appointment setting has actually existed for nearly two decades. Over the last five to seven years, however, it has undergone a dramatic transformation. When appointment setting began, it focused primarily on the business-to-business environment, where an inside or outside sales rep would cold call into an account to set up a face-to-face appointment.
Introduction Channel management is complex primarily because of what it tries to manage. The word management implies some level of control to achieve performance from an individual or from a team, either through inspiration or through some level of enforcement. The meaning of management varies greatly when it comes to an organizations structuredepending on whether its a startup, a more mature company, or a governmental organization like the military.
FOR IMMEDIATE RELEASE. National Instruments, Quantum, Rackspace, SGI, Sungard, and Xerox Recognized for Channel Program Excellence Atop Snowbird’s 11,000-Foot Hidden Peak Meeting Center. SILICON SLOPES, UTAH — FEBRUARY 19, 2016 — In a move that underscores its mission to raise the bar on indirect sales and partner relationship excellence, global Partner Relationship Management (PRM) leader Impartner today acknowledged six exemplary companies at its first-ever annual ImpartnerCON event.
FOR IMMEDIATE RELEASE. SiriusDecisions’ Laz Gonzalez keynotes at PRM leader Impartner’s inaugural global customer conference, outlines top reasons PX is a priority for channel chiefs. SILICON SLOPES, UTAH — FEBRUARY 18, 2016 — As Customer Experience (CX) has moved to the front of the CEO agenda, Partner Experience (PX), has become a top priority for companies selling through the channel, a leading industry analyst said today at ImpartnerCON, a conference of global SaaS Partner Relat
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