Partner Path
JANUARY 25, 2023
3 Reasons to Engage Partners in Customer Success We all know that customer success is important. If customers aren’t successful using your products, they’re not going renew their subscription let alone grow their footprint. As soon as they hit ‘cancel,’ the investment you made in landing that customer vanishes. In our recent study we highlight several ways to engage partners in customer success motions.
Peter Simoons
JANUARY 29, 2023
In one of our previous Alliance Masterclasses one of the participants asked me “ Isn’t it all just common sense? ” We had just discussed the management phase of an alliance. The management phase is the phase where all of the preparation has been done, the alliance has started and is in full operation, effectively the company and their alliance partner are collaborating!
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Partners Preceptors
JANUARY 11, 2023
DEI in meetings BIG and small By: Kristyn McCauley, CAE, CMP Over the past year I have served on the Florida Society of Association Executive’s DEI (Diversity, Equity, and Inclusion) Committee, and part of my desire for serving on this committee came from wanting to be part of these conversations that I think are really important to have when you work in the AMC model for multiple, diverse clients with diverse memberships.
Stellar Partnerships
JANUARY 29, 2023
I once visited the World War One battlefields in France. It was moving to see the fields of crosses that stretched far into the distance. More surprising was a visit to the trenches. The German trenches were so close to the British ones that a decent cricketer could easily hit the stumps on the other side. But both sides were dug in deep and just kept lobbing bullets and artillery across the gap at each other, until they had fought to a standstill.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Chaneltivity
JANUARY 17, 2023
The best way to start the new year off on the right foot? An audit of your partner program. As you know, reseller channels can be an invaluable lifeline in tough economic environments, and a solid bonus in bull markets, sending you warm leads, and promoting your product and content. But those benefits aren’t a guarantee. Disorganized and disjointed processes limit partner engagement and may even turn partners away.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Partner Path
JANUARY 11, 2023
Crafting a Plan for Partnering Success. Any good snow skier knows to look three turns ahead to navigate moguls with speed and agility. If your focus is on the current bump, by the time you navigate that turn, you’re tossed back on your heels and in a scramble to set up for the next turn. If you look three turns ahead, you’ve created a visual path and are now executing that plan.
Peter Simoons
JANUARY 15, 2023
I was thinking of a theme for 2023 and somehow the word “change” kept coming back to mind. Now, this is not so strange as we’ve all experienced a lot of change during the past few years. Beit for instance the global pandemic or an energy crisis, both challenged our ability to change and adapt. However, I was wondering, is change a theme for just this coming year, or is change a constant?
INSEAD Knowledge
JANUARY 31, 2023
Over a million users have tested the potential and limits of ChatGPT – a chatbot developed by AI research company OpenAI – to write emails, poems or code, or even produce entire research papers. The chatbot recently passed a Wharton School MBA exam, prompting further admiration and alarm. Several academic journal publishers have banned authors from using ChatGPT, and professors are changing exams and assignments in response to the tool.
Stellar Partnerships
JANUARY 22, 2023
During the summer holidays our habits change. We get used to sleeping in, moving at a slower pace in the heat, long lunches and ice cream in the sun. As the holidays come to an end, we have to shed some of those habits as they no longer serve us for the year ahead. For me, it’s back to shoes instead of thongs and goodbye to the afternoon naps. If you want to grow partnerships in 2023, you’ll need to examine the habits that have developed in your organisation and whether they are supporting or hi
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Remarkable Partnerships
JANUARY 3, 2023
Including 6 learnings on building corporate partnerships. This is a guest blog by Richard Turner, Director of Fundraising, SolarAid. Have you ever built a house of cards? Spending what feels like ages carefully constructing the highest triangle possible only of course for it all to come crashing down! That’s how I used to view corporate fundraising.
Jake Jorgovan
JANUARY 6, 2023
There are many key performance indicators (KPIs) that can be tracked to measure the success of your B2B podcast. So many, in fact, that knowing which ones to track can be overwhelming or confusing. B2B podcasts come in two broad categories: those by small to medium-sized businesses (SMBs) and those by large, enterprise companies. The priorities are usually different depending on which category you’re in, so we’ll take a look at the best KPIs to track for each.
TRG Blog
JANUARY 31, 2023
The challenges and expectations of businesses in the Hospitality industry can change drastically overnight. Hoteliers need agile solutions that can grow with the business while also ensuring they can meet changing regulations and market demands with ease.
Peter Simoons
JANUARY 1, 2023
The beginning of the New Year is always a good moment to reflect, by looking back and learning lessons from the past to bring them forward into the upcoming year. When you do so, think about what went well and what didn’t go so well. Or, in other words, what were your successes and failures? Personally, I’m not a fan of the word failure, because of its negative connotation.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
INSEAD Knowledge
JANUARY 30, 2023
A CEO stands before a room of jaded employees, presenting an endless series of PowerPoint slides packed with information. The energy drains from the room as everyone struggles to digest all the details and keep their eyes open. When it’s finally over, all agree the meeting was a complete waste of time. Does this scene seem all-too familiar? While executives often lack the ability to tell good stories that fully engage their employees, smart leaders know that stories are a secret weapon – the mo
LaVoie Health Science Blog
JANUARY 30, 2023
JP Morgan Week wrapped up earlier this month with a flurry of new data, partnerships, investor meetings, and pharmaceutical interest. Here are the five key takeaways of the conference and what to expect as we come to the end the first month of the year: Biotech is Back: The COVID-19 pandemic caused a downturn for the biotech sector as whole, but JP Morgan Week showed a strong turnout, proving interest in both the science and investor sides of the industry.
Planview Blog
JANUARY 10, 2023
How important are in-person connections in an increasingly remote work environment? The short answer is “very,” especially since there are a lot fewer of them. Planview is on a mission to “Build the Future of Connected Work,” – so I spend a lot of time thinking about the human aspects of connection. Not just the team-to-top, cross-functional, idea-to-impact dimensions of Connected Work but the person-to-person, individual connections that make our work more meaningful, insightful, and valuable.
Frost & Sullivan
JANUARY 26, 2023
SAN ANTONIO, TX. – January 26, 2023 – Based on its recent research and vendor assessments in the global digital employee experience platform market, Frost & Sullivan recognizes Nexthink with the 2022 Company of the Year Award. This recognition was bestowed based on Nexthink’s comprehensive platform that optimizes the digital employee experience (DEX) and encourages business sustainability practices.
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Your buyers’ lives, preferences, and expectations have changed. Over two-thirds of buyers prefer remote or digital interactions — and they expect those interactions to be substantive and valuable. They hold sellers to a high standard, and that means the buying experiences of the past — in-person meetings, transactional conversations, and linear sales funnels — no longer deliver.
Impact
JANUARY 17, 2023
Modern consumers are more socially conscious than in the past. Almost 70 percent want to know how brands address social and environmental issues. A reported 46 percent of consumers consider a brand’s social responsibility efforts when making a purchasing decision. Many brands boost their corporate social responsibility by partnering with a non-profit organization that aligns with their values and addresses important issues.
CenterPoint Group
JANUARY 13, 2023
IT costs can be a significant expense for businesses of all sizes. From hardware and software to staff and maintenance, there are many factors that contribute to the overall cost of IT for a company.
INSEAD Knowledge
JANUARY 3, 2023
We are entering a time of catastrophe, a time marked by momentous, tragic events of a destructive nature. For mathematicians of chaos, catastrophes are bifurcations of the dynamics of a system. Instead of evolving linearly, the system presents an increasing number of bifurcations, inevitably leading to chaos. For those who take a step back, chaos is not an absence of order.
LaVoie Health Science Blog
JANUARY 19, 2023
Introduction The role of the Administrative Assistant Intern (Part-Time/Full time) is to support health and science focused Agency’s operations initiatives. Reporting to COO/SVP of Finance & Operations the Administrative Assistant will assist with day-to-day operations and is part of the Operations Team with EA and CEO. This is a 3-month internship position (24-40 hours/week for 3 months to start) with a possibility of extending the position.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Tackle.io
JANUARY 31, 2023
In recent years, you may have heard the term ecosystem thrown around—without much context around what that word really means or why it’s important. In software and technology markets, ecosystems have become more critical to understand and prioritize as customers increasingly seek services and solutions that work well together. A strong ecosystem strategy can help you drive more value to your customers faster.
Thinkers 50
JANUARY 24, 2023
Interview with Terence Mauri , Founder of Hack Future Lab, MIT Entrepreneur Mentor and Visiting Professor at IE Business School While leaders all over the world are rethinking the future of work, talent and leadership what are the top success headlines for 2023? The big story for leaders in 2023 is ‘BE the change’ which I define as leading and embracing perpetual learning.
Managed Services Platform
JANUARY 16, 2023
Where to listen: Apple: [link]. Last episode we talked about "What is wrong with the MSP industry, that we don't treat people like people" which we will hit hard on next week.
Binfire Collaboration Blog
JANUARY 4, 2023
How to Create a Valuable Digital Marketing Report for Your Management . A report on digital marketing can help both you and the stakeholders take a retrospective look at the campaigns and overall marketing efforts. Ultimately, it can cover performance gaps and contribute to building highly effective campaigns in a short period of time. In this article, we’ll cover the basics of digital marketing report that you and your management will benefit from. .
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Today’s customers are hungry for human connections, but how do you break through the digital noise? How do you connect on a more personal level? A strategic ABM gifting campaign can help. You can target accounts and prospects by sending gifts or direct mail. It will help you stand out from the crowd and increase your chances to connect. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.
INSEAD Knowledge
JANUARY 9, 2023
Collaboration has become an important feature of various industries, particularly when it comes to creative work. This comes amid growing interest in non-hierarchical structures with autonomous teams and the increasing prevalence of open innovation. The benefits of collaboration – be it leveraging specialised expertise, sharing resources or allowing people with different skills and perspectives to learn from each other – have been widely discussed.
Planview Blog
JANUARY 19, 2023
No organization in any industry is immune to the necessity of digital transformation to remain competitive. Four out of five CEOs are looking to digital technology investments to counter current economic pressures, including inflation, scarce talent, and supply constraints. However, many digital transformation initiatives struggle to deliver the expected financial value, with more than half lagging behind original estimates, according to a Gartner survey of CIOs.
Tackle.io
JANUARY 12, 2023
CORE Consulting, a software and services firm that helps high-volume ISV sellers become experts on the ins and outs of co-selling, has built a solid reputation for helping its customers navigate the co-sell journey. As CORE Consulting’s founder and CEO for 10 years, Erin Figer has become a co-selling champion, offering guidance to ISVs looking to build a sustainable relationship with the Cloud Providers.
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