May, 2018

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New ZINFI Agency Partner Program (ZAPP) Empowers Participants across the Channel Management Ecosystem with Comprehensive Business Process Automation Capabilities

ZinFi

Channel Consultants, Marketing Agencies and CRM System Integrators Can Now Introduce ZINFIs Channel Management Solutions and Expertise to a Diverse Range of Enterprise Clients from Multiple Verticals Pleasanton, CA May 31, 2018 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced it has launched the ZINFI Agency Partner Program (ZAPP) to enable marketing agencies, channel management consultants and CRM system int

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How to Prepare an RFP to Power Your Channel

Impartner

“CRM solutions are built for direct, one-to-one sales, and not multi-touch channel sales.” Vendor proliferation is something that every company works to manage. In today’s credit-card swipe technology buying environment, it’s easy to end up with too many solutions that don’t integrate well and result in siloed data. The opposite is true as well.

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“Fair, Transparent, and Accountable AI” Working Group launches in London

Partnership on AI

PAI recently convened its second Working Group focused on Fair, Transparent, and Accountable AI (FTA). The group is comprised of 70 representatives from technology, academia, and civil society engaging in dialogue, research, and the creation of best practices for addressing intelligent systems that may manifest unfairly, opaquely, or without accountability.

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Less is More when it Comes to Partner Business Planning and QBRs

Successful Channels

Every channel leader is looking to generate greater commitments from their business partners, resellers, and agents to invest in and grow their brand. The challenge most channel teams struggle with is to build a partner’s enthusiasm and energy behind a sales and growth strategy to build business. The best place to start to achieve this goal is to understand the motivations and priorities of your partners.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What does a best-in-class PRM system offer?

ZinFi

More than two-thirds of the global economy flows through the channel, and that includes just about every vertical, from finance, insurance and retail to real estate, life sciences, manufacturing and technology. In order to support the rapid evolution of distribution channels and partner networks, most companies are expanding their partner management infrastructure from a basic partner portal to a more comprehensive partner relationship management – PRM system with a set of complementary ap

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5 Things to Prepare Before Your Next Channel Event

Impartner

“Whether you are looking to obtain tangible or intangible goals, staying within budget is a key component to planning a successful event.” You consider your partners to be your most strategic asset, which means you put a significant amount of effort into meeting their expectations. Channel events are not only a great way to network, but a prime opportunity to show your partners how much you care about them.

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“Safety-Critical AI” Working Group launches in San Francisco

Partnership on AI

The Partnership on AI’s (PAI) Safety-Critical AI Working Group met for the first time today at Microsoft in San Francisco, capping off PAI’s inaugural three Working Group launches. The group — comprised of leading experts from technology, civil society, and academia — is co-chaired by Peter Eckersley, Chief Computer Scientist at the Electronic Frontier Foundation, and Ashish Kapoor, Principal Researcher at Microsoft.