February, 2018

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Business Planning with Channel Management Software

ZinFi

Technology organizations selling through the channel develop business plans with their strategic channel partners to ensure that the partner and the vendor organization stay aligned as they pursue marketing, sales, technical and other activities. Business planning is also quite common in certain franchise businesses where market and sales development remains in the hand of local franchises.

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How to Build Partner Trust and Avoid Fake News

Impartner

How to Build Partner Trust and Avoid Fake News – with Raegan Wilson. “Trust is one of the most important things in any relationship, and this foundation is crucial for success and growth. Partner trust starts with your programs and your products.” Building partner trust is the key to successful channel programs. Take a moment to consider if you have delivered on all the promises you have made to your partners in the last 6 months and if they have belief in your products and pro

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Why have VPs of Channel Sales Forgotten Best Practices Validated Over 160 Years Ago

Successful Channels

In 1850, Isaac Singer introduced the first automatic sewing machine to be sold to homemakers and seamstresses for $10. Up to that point, sewing machines sold for hundreds of dollars almost exclusively to commercial businesses. . Isaac Singer needed to create an entirely new channel to represent, demonstrate, sell and service his invention to a yet-to-be-developed consumer and small business sewing market.

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7 Characteristics Required to Build a Billion-Dollar Software Company

Impartner

“All iconic companies start with great leaders. Great leaders share many characteristics, but the most noteworthy is, Vision, Conviction, and Integrity.” Do You Have What it Takes? New software companies are popping up left and right. Acquiring certain characteristics in this type of industry can ensure you don’t get lost in the shuffle.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Your Partners Are Mobile—What about Your Partner Portal?

ZinFi

Believe it or not, in 2018 most vendors selling through the channel have partner portals that were built with technologies from decades ago. In fact, Al Gore could claim he built your partner portal at the same time he invented the Internet! It doesnt have to be this way. You and your partners deserve better. Now, if you ask what part of your partner portal needs to be mobile, the short answer is everything.

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Impartner Wins Gold Stevie Award

Impartner

FOR IMMEDIATE RELEASE. Award marks company’s third anniversary since acquisition and nearly 300 percent sales growth. Latest recognition is company’s seventh Stevie Award and continues Impartner’s streak as industry’s most award-winning PRM. SILICON SLOPES, UTAH — FEBRUARY 28, 2018 — Global pure-play Partner Relationship Management (PRM) leader Impartner today announced it has won a Gold Stevie ® Award in the Relationship Management Solution category of the 12th annual

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Impartner Announces 3rd Annual Global Awards for PRM Excellence

Impartner

FOR IMMEDIATE RELEASE. Fortinet, FireEye, Jive Communications, Kio Networks, Splunk and Zendesk honored for channel program excellence at Impartner’s annual customer conference. SILICON SLOPES, UTAH — FEBRUARY 9, 2018 — Impartner, the world’s leading provider of pure-play Partner Relationship Management (PRM) solutions, today announces the recipients of its third annual customer awards, which were presented at ImpartnerCON18, the company’s annual customer conference held Febru

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Channel Brain Trust to Assemble for ImpartnerCON18

Impartner

FOR IMMEDIATE RELEASE. ImpartnerCON18 speaker lineup features ‘who’s who’ of the channel, including a key enterprise cloud venture capitalist and leading channel analysts and strategists. Channel chiefs from Jive Communications, Ingersoll Rand, Splunk, Wacom and Zendesk among headliners of best-practice presentations for using Impartner PRM to manage their channel.