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In the changing landscape of alliance or consortia management, industry leaders face unique challenges. From shifting member expectations to economic pressures and rapid technological advancements, these groups must adapt to thrive. Let’s explore some strategies that could shape the future of these types of organizations. Rethinking Value Propositions Associations or consortia traditionally define their value based on their mission.
6 Action Items for Success Along the Partner Journey In the world of technology partnerships, vendors must constantly evolve to meet the needs of their go-to-market partners. As highlighted in our report, “The Partner Journey Through Partner Eyes,” vendors need to take specific, actionable steps to strengthen their relationships with solution providers at various stages of the partner journey.
Scaling a development team fast can make or break a growing project. Finding the right software developers is a challenge, especially under tight deadlines. Without a clear strategy, delays and mismatches are inevitable. This article outlines five proven ways to scale your developer team for high-demand projects rapidly. Whether you're in a startup or expanding a larger team, these methods will help you move quickly without sacrificing quality.
In the well-known tale of David and Goliath, a young shepherd boy overcomes a fearsome giant using nothing more than his trusty sling and a stone. This story has become a metaphor for those underdog scenarios where smaller entities face much larger adversaries and succeed against the odds. In the business world, these narratives are not just tales of hope; they are real-life strategies for smaller companies navigating the challenges posed by larger corporations.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Back when most leaders and their teams had long (daily) commutes, repetitive jobs as they moved slowly up the ladder? Six (long) years ago, a few of those leaders thought differently. By working together as members of the Executive Growth Alliance, they shared learnings, experiences, resources and accountability to break free and innovate. The [.] The post Breaking Free from the Old Paradigm: How Corporate Leaders Drive Change through Collaboration appeared first on Executive Growth Alliance.
The past two decades, have seen many industries shaken to the core by a series of digital disruptions. This started with the advent of the internet, followed by the rise of social media, smartphones and now the shockwave of generative AI (GenAI). Industries such as media, advertising, mobility, tourism and telecommunications look fundamentally different today than even just five years ago.
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The past two decades, have seen many industries shaken to the core by a series of digital disruptions. This started with the advent of the internet, followed by the rise of social media, smartphones and now the shockwave of generative AI (GenAI). Industries such as media, advertising, mobility, tourism and telecommunications look fundamentally different today than even just five years ago.
Communications data and intelligence platform creator Smarsh and hyperscaler giant AWS have entered into a new five-year agreement that strengthens their initial partnership and pledges to bring automation and innovation to the financial services sector. Smarsh platform now imbued with GenAI capabilities and features aimed at compliance and regulatory needs The Smarsh platform ingests communications data throughout an organization’s technology to search for and detect potential threats to the se
How our partnering community can help each other. I believe in karma. What you put out into the world comes back to you. ‘Do unto others’ and all that. However, I’ve become concerned about a general trend towards ‘taking’ versus ‘giving’ in our global economic, political and social environments. We’re hearing fewer stories about unqualified generosity and more about wars, dictators, and selfishness.
Every business faces challenges that impact growth and profitability. Often, the root cause is a pricing strategy that doesn’t align with your goals. This can impact your business in all kinds of areas, even those that don’t seem related to pricing. The good news is that the right pricing strategy can change this. It optimizes revenue, positions you against competitors, and builds customer loyalty.
“The success of your external collaboration is directly tied to your ability to collaborate internally.” You’ve likely heard this before, but it’s worth repeating; if you struggle to collaborate effectively within your organisation, what makes you think you’ll excel at collaborating with external partners? Sure, there may be enticing reasons why working with external partners seems more appealing, but remember, the grass isn’t always greener on the other side.
What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
We made an experiment where the goal was to determine how ChatGPT recommends businesses to users. For our experiment, we used ChatGPT 4o (the latest model as of 9/11/2024) so that it has the most up to date information as well as web-browsing capabilities. To start, we simply asked a question that would need it to answer with specific results, “Who are the top dentists in Las Vegas?
Back in the early 1980s, plenty was written about the decline of American business on the global stage. One of the main criticisms levelled at US firms was their over-reliance on administrator CEOs. As a famous 1980 HBR article pointed out, these experts in finance and operations were too focused on short term objectives to fully appreciate or embrace innovation’s importance to long term success.
DigitalEx unveiled a new offering to optimize LLM-related expenses and is keeping an eye on the future of cloud spend. Recently, leading FinOps platform known for multi-cloud and private cloud expertise, DigitalEx, announced a new solution to address the significant AI-related challenge of managing costs associated with Large Language Models (LLM). The LLM Cost Management Solution unveiled by DigitalEx provides a comprehensive approach to understanding, controlling, and optimizing LLM-related ex
How our partnering community can help each other. I believe in karma. What you put out into the world comes back to you. ‘Do unto others’ and all that. However, I’ve become concerned about a general trend towards ‘taking’ versus ‘giving’ in our global economic, political and social environments. We’re hearing fewer stories about unqualified generosity and more about wars, dictators, and selfishness.
The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
A strong financial reporting system is crucial for business growth and decision-making. However, many companies lack the expertise to build one in-house. This is where a fractional CFO can make a significant impact. A fractional CFO helps businesses implement robust reporting systems without the cost of a full-time executive. This approach ensures accuracy, compliance, and insightful financial data.
What do we know about value? When we’re grocery shopping we think that 2 for 1 is a bargain or 30% looks like a good price. But does an item represent value at 50% off if you didn’t intend to buy it in the first place? As the regulators take a stern look at our supermarkets for price gouging, shrinkflation and manipulating prices, we realise that our perception of value is not as straightforward as we thought.
According to OpenAI, ChatGPT has accrued more than 200+ million active weekly users, which equates to about 800 million to 1 billion active users per month. With SearchGPT around the corner and ChatGPT already having web-browsing capabilities, it’s becoming more important now than ever for businesses to consider how to rank in AI-based chat systems.
Everyone loves a good story. For leaders, storytelling is a powerful tool for influencing and engaging with followers, according to Manfred Kets de Vries, who authored the book Storytelling for Leaders. In this podcast, he discusses the power of storytelling and how leaders can employ storytelling effectively. When you listen to a story and you don't necessarily agree with the story. work your way in the story and do psychological judo.
ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
When MSPs, VARs, and other channel business leaders see the word sustainability, they likely have a variety of reactions, from “what is it?” to “why do I need to care as a business leader?” and maybe even, “what can I do about environmental issues?” For Kim King, SVP of Strategic Partners and Alliances at Hitachi Vantara, the answer to all of those questions is quite a lot, actually.
TL/DR You received an introduction to talk with a partner sales person about a mutual account….now what? This article breaks down what to do, what not to do, and best practices for building a productive co-selling relationship with salespeople at your partners. These co-selling best practices are important for direct sales reps, partner sales reps, partner managers, channel sales reps, and channel managers.
High-net-worth individuals often require specialized financial management to protect, grow, and optimize their wealth. Finding the right wealth advisor, consultant, or management firm can make a serious difference in achieving long-term financial goals. This is because high net worth wealth advisors provide personalized financial strategies focused on wealth preservation, investment growth, and tax optimization.
When I was a little girl, I’d watch my mother getting ready for a night out. I was fascinated how the person who’d been toiling in the kitchen in her apron transformed into a glamorous goddess, with killer heels and red lips. Seeing the celebrities at the annual Met Gala sashaying up the steps, I notice the same sense of transformation. They are dressed for a performance and ready to create some drama for their audience.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Understanding user intent is key to crafting content that resonates with your audience and performs well on Google. This involves recognizing whether users are seeking information, aiming to visit a specific site (navigational), comparing options (commercial), or ready to make a purchase (transactional). By aligning your content strategy with these intents—informational, navigational, and transactional—you not only meet the needs of your visitors but also enhance your chances of ranking higher i
Unexpected macroeconomic shocks, from recessions to the Covid-19 pandemic, place extreme pressure on firms and executives to find new and creative ways to keep their firms operational and profitable. Faced with such challenges, many companies turn to mergers or takeovers as an efficient way of adapting to times of financial uncertainty. Merging with rival firms can reduce competition, lower operational costs and expand existing markets, allowing companies to grow or at least stay afloat amid cho
Longtime channel leader Eric Torres has taken a new position at cloud marketplace creator Pax8 following his recently announced departure from ScalePad. Torres appointed to new VP role reporting to Rob Rae Torres is in the newly-created role at Pax8 effective immediately. As VP of Channel & Community Engagement, he will be responsible for the strategy, planning, and execution of channel events and “community -building initiatives.
TL/DR To see faster growth from co-selling companies must embrace and enforce the first principles of common decency when selling with partners. Much like the golden rule we all learned in kindergarten, these co-selling first principles sound obvious, but can are hard to adopt and build-in to your organization’s DNA. There are some fundamental principles that must be embraced and enforced across sales teams for companies to see faster growth from co-selling.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
The healthcare job market is shifting rapidly in 2024. Key drivers are reshaping healthcare globally, making it harder for organizations to find and retain skilled professionals. As demand rises, the competition for talent grows. Here's what's influencing the market: Technological advancements and automation Workforce shortages and burnout Shifting job preferences toward flexibility In this article, we'll break down the eight most impactful factors you need to know.
The US election campaign has provided an interesting contrast in leadership styles. One candidate is poised, prepared and calm whilst the other resembles a rampaging raccoon after a gallon of red cordial. The actions of the leader have a big impact on an organisation and you need them to be aligned to your success. You don’t want unfortunate consequences for your partnerships any more than Springfield residents need recipes for dog au vin.
Catalyzed by advancements in 5G, the Internet of Things (IoT), artificial intelligence (AI), 3D modelling, and quantum computing; the metaverse and digital worlds are poised to revolutionize multiple facets of future enterprises. Now, as immersive technologies like virtual reality (VR), augmented reality (AR), mixed reality (MR), and extended reality (XR) converge to create increasingly sophisticated and interconnected digital experiences, businesses are striving to harness the full potential of
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