Impartner
SEPTEMBER 21, 2018
Featuring Marketo, McAfee, Fortinet, and Splunk. Dreamforce is a sprawling showcase of today’s technology leaders, vying for attention from top corporations to be part of their tech stacks. The field is crowded, and the overwhelming amount of choices can actually slow down, not speed up the process of ensuring a company’s set of tech solutions is truly helping them stand apart in the market.
ZinFi
SEPTEMBER 19, 2018
ZINFIs Newly Expanded Community Module Enables High-Performance Channel Organizations to Dynamically Communicate with Their Channel Partners Using Social and Private Collaboration Modes Pleasanton, CA September 19, 2018 ZINFI Technologies, Inc. , a company leading the definition and creation of Unified Partner Management (UPM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), today announced it has expanded its partner relationship managem
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Partnership on AI
SEPTEMBER 10, 2018
The Partnership on AI (PAI) is excited to announce Peter Eckersley as our inaugural Director of Research. Peter will lead the Partnership’s research practice on topics associated with PAI’s mission, including on best practices for the ethics, safety, fairness, inclusiveness, trust, and robustness for AI research, applications, and services. His work will focus both on projects directed and executed by PAI and in external collaboration with PAI’s membership and other stakeholders.
SFE Partners
SEPTEMBER 19, 2018
At its most basic, a sales strategy is all about demonstrating to your market that your product or service can fulfil a need. And yet, even when your product is good and the need is urgent, there are numerous reasons why a potential customer may walk away. Among them, is simply a breakdown in effective communication.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
ZinFi
SEPTEMBER 17, 2018
Yes, I know, as marketers we wake up every morning trying to figure out the answer to this question. Whether they are new or existing customers, the primary job of a marketer is to figure this out. The question is: When will Alexa (a.k.a. artificial intelligence ) be able to answer this question on the fly? The simple answer is either now or never. Huh, you ask?
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Impartner
SEPTEMBER 7, 2018
FOR IMMEDIATE RELEASE. Online learning software giant Instructure works with partner relationship management leader Impartner to accelerate channel revenue. SALT LAKE CITY, UTAH — September 7, 2018 — When Instructure, an online learning SaaS technology company in education, learning, and employee development, wanted to further accelerate its partner program, it turned to another Salt Lake area SaaS leader, Impartner, and its Partner Relationship Management (PRM) solution.
Impartner
SEPTEMBER 6, 2018
FOR IMMEDIATE RELEASE. Direct sales talent shortages, a demand for analytics and partners who insist on a world-class partner journey are driving demand for channel executives with a deeper, more rounded set of business skills. Definitive new eBook by top channel strategist outlines key strategies for new channel chiefs to defy expectations in first 180 days.
ZinFi
SEPTEMBER 26, 2018
During the past decade, around 500 enterprise organizations have invested into some sort of through- channel marketing automation (TCMA) capabilities to enable their partner base. However, in most cases these channel automation programs tend to fail due to a core set of issues. We have been fortunate enough to serve many global organizations over the past decade, and we have seen the mistakes organizations make in rolling out TCMA platforms.
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