October, 2019

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How to Pick the Right Attorney for Your Startup

B Plans

This article is part of our “ Business Startup Guide ” – a curated list of our articles that will get you up and running in no time! Picking the right attorney in your startup is as important as picking the right business partner. You can’t underestimate the importance of selecting an attorney who “gets” your business model , your market opportunity, and most importantly, your fundraising and exit strategy.

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Fostering the Partner Ecosystem

Partner Path

The primary goal of vendors focused on recruiting and onboarding partners is to identify and engage new types of partners. These are organizations that aren’t traditional IT solution providers and yet have influence in cloud-based technology solution purchases. Jay McBain of Forrester calls them shadow channels as they aren’t engaging with customers or vendors in the traditional way.

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How to Break Down Silos Through Training

MMI Inc

A silo is a vertical area that operates on its own. It serves its own interests. It’s focused on its Read More ?. The post How to Break Down Silos Through Training appeared first on Matrix Management Institute.

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Why Offline Referrals are Still Important to Brands

Impartner

“The truth is that many successful referrals are made to friends and colleagues that are best unknown to employers, spouses, etc.” Why Offline Referrals Are So Important. Some of our most successful clients, giant household name brands, have built powerful referral programs around our platform’s remarkable capability to handle and reward offline referrals.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The 4Ps to Partner Process Automation Readiness

Chaneltivity

When you’re getting your proverbial ducks in a row to automate your partner process there are four key areas that you must have in place before you begin to implement, or even choose, a Partner Relationship Management (PRM) solution or other automation. The below 4 P’s are the building blocks to any successful program and should be reviewed even when you’re adding new automated functionality to an existing program, such as MDF or Lead Distribution.

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Celebrating our Clients and 16 Years on the Central Coast

Collaboration LLC

I’m honored to share that Collaboration Business Consulting is celebrating its “SLO Sweet 16” this month. That’s 16 wonderful years in San Luis Obispo, out of the 24 total that Collaboration has been in business. It’s incredible to think about the impact our organization has made on countless others on the Central Coast — and, likewise, the support the community has given to us.

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3 Cloud Considerations

Partner Path

The Roles of Enablement, Spending and Distribution in a Cloud Sales World. Does enablement ever end? Enablement is a key tenet to partner success. Both the vendors* and the solution providers* want to invest in enablement. The better trained a partner is the more they design effective solutions to customer needs, produce differentiated marketing campaigns, accurately position the products and troubleshoot issues.

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What’s the most important thing in starting a business?

Company Partners Blog

Actually there are several inter-related aspects of starting a business that need to be worked on to ensure a successful startup, but I consider these to be the most important…. 1. Start a business in a subject that you are interested in. Running a new business is hard work, it becomes a little bit easier, if you at least enjoy or have some attraction to the service, products or activity that is at its centre. 2.

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Referral Tracking Software and Untapped Lead Generation

Impartner

“The evolution we saw in our example client shows the untapped potential that referrals have for lead generation.” So we have this client here at Amplifinity, a big business-to-business services company, that until a few years ago, used no referral tracking software and thus had no means to efficiently and automatically reward customers, employees, and partners who referred new customers.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Improved Notification Settings

SamePage

Notifications - we love them and hate them, right?! We want and need to be notified of conversations happening in our teams and pages. But sometimes, it can be too much of a good thing. So we built the next generation of notification settings. Language.

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My R&D internship at Agorize

Agorize

Back in June 2019, Ivan Lopes, a Telecom SudParis-student started a 3-month-internship within the Agorize R&D team. Coming from South of France, Ivan chose to grow his skills during the summer in Paris instead of enjoying some relaxing time by the beach. Let’s meet him! Who are you? My name is Ivan Lopes, I am a first-year-student at Telecom SudParis.

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Borgman Capital Case Study

Borgman Capital

Borgman Brings Telecomm Companies together Read More.

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Is your Channel Math adding up to Revenue?

Channel Assist

The Realities of Channel Coverage Math.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Will Impeachment Affect Your Business?

Ground Floor Partners

On Tuesday, September 24, 2019 the Speaker of the House – Nancy Pelosi – announced that the United States House of Representatives was opening formal impeachment hearings on President Donald Trump. To many people, this was a long time coming, for others this is more of the same. The impetus for the proceedings was the revelation that Donald Trump had held up releasing $391 million in military aid to Ukraine in an effort to gather (or create) dirt on Presidential candidate Joe Biden.

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5 Tips for a Successful Referral Program

Impartner

“Referrals have the power to create an enormous amount of brand equity in prospects that are interested in your products and services.” 1. Maximize Awareness. In order for any referral program to be successful, it must have lots of referrals. Getting a large number of referral prospects into the pipeline to engage with your sales team is critical to your program’s success.

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Speeding things up in the mobile app

SamePage

We're always improving Samepage. For a couple of last weeks, we focused on the performance of our mobile app. That forced us to work on things that are not visible directly in the interface. But it was necessary, and it was worth the effort. We are so thrilled about these changes that we shot a quick video for you. Language.

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Fintech’s Revolution AND Evolution: From Competition to Collaboration to Referral Partner Programs

Impartner

“The digitization of businesses has heightened B2B customers’ expectations of deliverables. “ Tornadoes, whiteouts, hurricanes… we can usually see signs of their impending arrival, but even so, we are never quite prepared for the effects they bring. One day, we see a well-known and understood the landscape, and next, everything has changed and we must learn how to navigate new territory.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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How a Referral Partner Program Decreases SaaS Churn

Impartner

“These challenges partners face with traditional deal registration software leads to poor partner experience and disengagement with a company. “ The partner channel has played a critical role in the software industry, but with the adoption of a SaaS-based business model, a referral partner program has become even more important. Take into consideration the importance of recurring revenue in a business model that requires less upfront cost to the customer relative to the one-time char

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Meet the Impartner Team at Dreamforce 2019

Impartner

“Impartner will be hosting a multitude of session and breakouts that you don’t want to miss.” With less than a month to Dreamforce 2019, we’re down to the wire. With over 2,700 sessions and workshops to attend, 50+ keynotes, and a show floor to make your head spin – Impartner wants to make sure we make it on your Dreamforce schedule! Image courtesy of Dreamforce 2019.

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3 Ways Verbal Referral Functionality Will Increase Advocate Referrals

Impartner

“This missing functionality causes advocates to lose faith in the referral program, thereby discouraging future referrals.” As marketers, we are constantly asking ourselves and others, “What do customers want?” The answer is simple, they want what we all want – for everything to be easy. This need must be fulfilled starting at first contact and continuing all the way through to post-purchase engagement, like referral marketing programs.

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Quarter 3 Volume 1 

Borgman Capital

Read our Quarter 3 Volume 1 newsletter. Newsletter.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.