I failed at selling Lead Cookie, here is what I learned
Jake Jorgovan
JANUARY 14, 2020
In early 2019, I made the decision that I was going to try to sell Lead Cookie over the course of the year. I had built the business to a good spot where it ran without me, and the idea of selling it and moving on to something new was quite appealing. Over the course of the year, I went through the process of preparing the business for acquisition, talking directly with buyers, listing with a broker, getting an LOI, and then having them back out of the deal.
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