January, 2020

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How I successfully hired, trained, and handed off the sales role at Lead Cookie

Jake Jorgovan

One of the things fellow entrepreneurs ask me about the most is how I managed to get out of the sales seat at Lead Cookie. For many entrepreneurs, this is one of the hardest and scariest things to let go of since it is so closely tied to revenue. Yet, your fears are grounded in reality. The first time I tried this, I failed. The second time, I succeeded.

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Decreasing the Chaos After an Organizational Restructure

MMI Inc

A global publishing company restructured its enterprises in an effort to better connect with local markets. Previously, each product line Read More ?. The post Decreasing the Chaos After an Organizational Restructure appeared first on Matrix Management Institute.

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Partnership on AI 2019 Annual Report: Building a Connected Community for Responsible AI

Partnership on AI

The following is an abbreviated excerpt from PAI’s 2019 Annual Report – Letter from the Founding Executive Director. The Partnership on AI was founded two years ago with a simple premise: AI is already having a transformative impact on our society, and the essential work of ensuring that AI technologies are fair, safe, just, and inclusive is a critical responsibility that must be collectively prioritized. .

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5 Strategies to Elevate Your Partner Program in the New Decade

Chaneltivity

With the start of each new year, we reflect on where we are today and what we’d like to achieve in the coming year. At the start of a new decade this seems to take on more gravitas, but while change in the channel is occurring , the strategies that consistently move the needle center around having strong foundational blocks—a well-honed partner journey, partner enablement, deal registration , etc.— within your program.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Using Trello, Confluence or Basecamp? Time to check out Samepage.

SamePage

Are your teams using one application for task management, another for storing documents, and third one for a chat? What if there was a product that combined these features? Language.

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The evolutions of freedom from your business

Jake Jorgovan

Freedom of time and money. That is what most of us are really aiming for as we go down the route of entrepreneurship. Some people may care more about time; others more about money. But in the end, these are two of the biggest aspects of freedom that your business can bring you. Yet, freedom from your business doesn't happen overnight. Instead, it happens in a series of evolutions.

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Top 10 Ways Impartner Grows Customer Channel Revenue

Impartner

Impartner’s 2019 customer survey reports an average channel revenue increase of 32.3%. Find out how our platform solves the common challenges that companies face when managing their channel. What contributes to our customers’ success? How does Impartner’s platform solve the most common challenges that our customers face with channel management? Customer success and an increase in channel revenue can be achieved with these 10 business solutions using Impartner’s Partner Relationship Management (P

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Join The Partnership at FAT* 2020

Partnership on AI

Building Community around Fairness, Accountability, and Transparency in AI. The impact of algorithmic systems on fairness, transparency, and accountability (FTA) is at the heart of the ACM FAT* Conference (January 27-30, 2020) where, for the third year, organizers are convening a diverse community of scholars and practitioners from computer science, law, social sciences, and humanities to address this important topic.

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The dangers of being a Sole Trader

Company Partners Blog

There is a hidden danger that many people choosing the Sole Trader route to running a business are not aware of. Yes, operating as a Sole Trader is certainly the simplest way of running a business. There are no annual accounts to send to Companies House and most can run without needing to pay out for an Accountant. As a Sole Trader you are basically self-employed and although you will still need to pay personal tax on your income (through self assessment), you have no other legal commitments to

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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Craving the bad news

SamePage

Why talking to your customers is your Founder/CEO's 4th most important job! Language.

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Podcast – What Is Partner Relationship Management (PRM)?

ZinFi

The discipline that embodies the principles and tactics of managing channel partners is called partner relationship management (PRM) or channel relationship management. This podcast discusses the basic steps that a company has to take for effective partner relationship management.

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12 Simple Steps for Effective Email Marketing by Jim Ries

Dinkel Business Development

Working professionals are sent dozens of emails on a daily basis. With so many emails flooding their inboxes, it can be difficult to grab their attention. Which is why it is of the utmost importance to understand effective email marketing techniques and how to use them to your advantage. Email marketing is a form of direct communication, in which a company delivers a commercial message to a list of people via electronic mail.

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Ronald Weltmer - President

Borgman Capital

Ronald Weltmer will be joining Gilman Cheese Corporation as the new President. Prior to joining Gilman Cheese Corporation, Ronald Weltmer was Vice President of Operations for Hilmar Cheese Company. Read More.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Bridging AI Principles to Practice with ABOUT ML

Partnership on AI

As a growing number of technology companies realize the importance of AI ethics and create AI principles that embody their values, it remains a struggle to uphold these principles in practice. Resource-constrained teams, engineers, product managers, and others involved in AI development – all working towards tight deadlines and ambitious quarterly goals – are often unrewarded for the due diligence they invested in the development of best practices for operationalizing ethical princip

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I failed at selling Lead Cookie, here is what I learned

Jake Jorgovan

In early 2019, I made the decision that I was going to try to sell Lead Cookie over the course of the year. I had built the business to a good spot where it ran without me, and the idea of selling it and moving on to something new was quite appealing. Over the course of the year, I went through the process of preparing the business for acquisition, talking directly with buyers, listing with a broker, getting an LOI, and then having them back out of the deal.

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Inviting teammates now easier than ever

SamePage

We are improving how you ask teammates to join your organization on Samepage. Now you can use an invitation link and share the way that fits your team the best. Language.

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ZINFI Expands Its Channel Management Platform, Introducing Advanced Through Channel Marketing Automation Applications

ZinFi

ZINFIs Unified Partner Management SaaS Platform Expands Significantly with the Introduction of a Multi-Touch, Drag-and-Drop Campaign Canvass for Its Through-Channel Marketing Automation Applications Pleasanton, CA January 16, 2020 ZINFI Technologies, Inc., a company leading the definition and creation of Unified Partner Management (UPM) solutions, today announced it has launched the newest version of its next-generation adaptive SaaS (aSaaS) platform, version 11.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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PAI Launches Interactive Project To Put Ethical AI Principles into Practice

Partnership on AI

As our community begins the complex process of translating ethical technology principles into organizational practice, PAI is working to identify the information and resources we all need. As AI technologies continue to evolve at a rapid pace, individuals, organizations, and governments around the world are recognizing the importance of thoughtful and responsible AI development and deployment.

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Explainable AI in Practice Falls Short of Transparency Goals

Partnership on AI

PAI’s research reveals a gap between how machine learning explainability techniques are being deployed and the goal of transparency for end users. Machine learning systems that enable humans to understand and evaluate their predictions or decisions are key elements of transparent, accountable and trustworthy AI. Known as Explainable AI ( XAI), these systems could have profound implications for society and the economy, potentially improving human/AI collaboration for sensitive and high impact dep

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Partnership on AI Welcomes Health Catalyst

Partnership on AI

Addition of Health Catalyst to Strengthen Partnership Expertise in Fairness, Transparency, and Accountability. In pursuit of the responsible development and deployment of artificial intelligence, the Partnership on AI (PAI) is pleased today to welcome Health Catalyst as a new member of the Partnership. As PAI explores the responsible application of AI associated technologies in healthcare, the addition of Health Catalyst deepens the Partnership’s multi-stakeholder perspectives in work pertaining

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Never miss a call again

SamePage

All you need is to click on the "Enable auto-call" button in the edit event dialog. When the event starts, phones and computers of all event participants will start to ring. This way, it's much easier to get everyone in the call. Language.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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You will be surprised how many people work during holidays

SamePage

Are you afraid you are the only workaholic around? We have done extensive research, and to our surprise, we found out that there are a lot of people working during holidays. Language.

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What Is Co-Branding? Full Explainer

ZinFi

Co-branding is a term used in marketing where two brands are used together to advertise or promote a specific set of products and services. Co-branding strategies are used in both consumer and business segments. One of the most common examples of co-branding is the weekly flyer your local grocery store sends you advertising various products. This flyer may be branded with your grocery chains logos, but the products all have their own brands prominently displayed.

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Podcast – What Is Co-Branding?

ZinFi

Co-branding is a term used in marketing where two brands are used together to advertise or promote a specific set of products and services. In this podcast lets take a quick look at co-branding in the context of various industry segments, and review the tools and tactics that are typically used for this kind of strategic marketing.

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ZINFI Ends 2019 with Growth and Recognition from Customers as a Leading Partner Relationship Management Software Vendor

ZinFi

ZINFI Acquires Multiple New Enterprise Customers for Its Industry-Leading Partner Relationship Management Solutions, Expanding Customer Base by Nearly 60% Pleasanton, CA January 07, 2020 ZINFI Technologies, Inc., a leading provider of Partner Relationship Management (PRM) software solutions, today announced its software business has ended 2019 with 58% year-over-year growth in the total number of customers and an increase in profitability as the result of multiple new customer acquisitions and

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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What Is Channel Management?

ZinFi

The word channel indicates a passageway through which something flows. Channel management is a discipline in management science in which a vendor organization or brand creates, captures, and fulfills market demand via another set of organizations who act as channel partners and ecosystem players for the subject vendor. These channel partners act as a kind of mechanism that enables the orderly flow or distribution of products and services from the vendor to the end customer.

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Podcast – What is Channel Management?

ZinFi

The word channel indicates a passageway through which something flows. Channel management is a discipline in management science in which a vendor organization or brand creates, captures and fulfils market demand via another set of organizations who act as channel partners and ecosystem players for the subject vendor. In this podcast, we will expand on this basic view of channel management and attempt to explain in more detail how it functions in real-life scenarios.

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Why entrepreneurs need a hobby

Jake Jorgovan

"If you don't find some other outlet for your creative energy, you will just keep tinkering with your business." - Alex McClafferty It's amazing how one simple statement can create a ripple effect that can change the course of your life. This quote above is one that my business advisor shared with me about a year ago. And the impacts of that statement has led to massive changes and an increased fulfillment in my life.

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