Stellar Partnerships
OCTOBER 31, 2022
Sometimes the lure of big money can make us overlook the risks behind a decision. Like a gambler convinced that the next game is going to be the big winner, we can fail to see the real costs and consequences. In the UK a restaurant chain offered to sponsor a local soccer team for under 10-year old boys. The sponsorship provided much needed funds for equipment, kit and training.
Peter Simoons
OCTOBER 9, 2022
In September, I walked the Camino Português from Porto to Santiago de Compostela together with my wife. Although we were “together”, we each travelled our own Camino. I walked the entire 240 kilometres while my wife skipped some of the more challenging parts. Along the road we met many other pilgrims, some on bicycles, some walking (while their luggage was being shipped), some carrying a full backpack.
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Jake Jorgovan
OCTOBER 26, 2022
If you’re starting a B2B podcast, you may be faced with a seemingly impossible number of logistical questions surrounding your new show. More often than not, these questions have nothing to do with interviewing thought leaders in your industry. One question that may have come to mind is, “Should I build a standalone podcast website or a podcast page on my company website?
Jake Jorgovan
OCTOBER 17, 2022
When a business sits down to create a podcast strategy, one of the first questions to be answered is: what will be our publishing frequency, or how often should we publish? There are a number of options but not all will be appropriate for your objectives. In this article, we’ll take a look at the most common options and give context to help you decide what frequency you should consider vis-a-vis your goals.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
EGA
OCTOBER 30, 2022
Computer Network, City, Globe – Navigational Equipment, Big Data, Cityscape. The unique market drivers and business challenges pertaining to 2022 have further solidified the need for accelerated future readiness for forward-thinking for leaders and organizations alike. Nearly every industry has felt the need to reassess the operating model, pinpoint strengths and weaknesses and devise new strategies hoping to reap the benefit in 2023 and beyond.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
PartnerTap
OCTOBER 17, 2022
There is some exciting news for us at PartnerTap. One of our engineers, Pranav Kamesh, is heading to the World Puzzle Championship in Poland this week. He’ll be representing his home country India and competing against the top puzzle solvers in the world. Machine Learning Engineer. Pranav is living in New Jersey and studying for his Master of Science in Computational Science at NYU.
Stellar Partnerships
OCTOBER 16, 2022
“There is no duty more indispensable than returning a kindness” Cicero. Only two more haircuts to the end of the year! My friend measures time in haircuts rather than sleeps, so it shocked me how little of 2022 we have left. When my kids were young, I’d be super organised and hit the mid-year toy sale at Target to stock up. Now I’m struggling through the shopping mall frenzy a few days before Christmas in desperation.
Partner Path
OCTOBER 5, 2022
Be proactive in winning over your sales, services & training teams. If you’re struggling to get your company to adopt a partnering model – you’re not alone. In our recent roundtable with twelve senior channel chiefs, we discussed the challenge of conveying partner relevance across an organization. This group of seasoned executives have led channel efforts at some of the largest and most partner-friendly technology vendors – and even they are struggling to get all teams in their companies on
Jake Jorgovan
OCTOBER 10, 2022
The goal of every B2B podcast is to generate value for your business. Depending on your metrics, growing your listenership is part of that goal. But more important is ensuring that your podcast is in front of the specific buyers that you’re looking for. So, how do you ensure that your podcast reaches the specific buyers your business wants? If you’re looking to get started with B2B podcast promotion, here’s a quick guide.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Thinkers 50
OCTOBER 19, 2022
Interview with Terence Mauri, Founder of Hack Future Lab and Visiting Professor, IE Business School. If leaders consider ‘the one thing they could do differently today to help their organization be future prepared,’ where would you start? With economic headwinds and tech disruption an everyday reality, the best solution is to activate bold leadership that empowers talent to solve the biggest problems in the organization, calling out blind spots that leaders are blind to and making trust leaps in
Be Partner Ready
OCTOBER 11, 2022
This is the third of four purses that non-profits & social enterprises can tap into when approaching corporates for resources & cash. Check out the previous blogs exploring purses 1 & 2. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing. Let’s dive into the most exciting and fastest-growing purse, that of Corporate Social Responsibility.
Peter Simoons
OCTOBER 23, 2022
I recently attended a conference about strategic alliances that took place in a typical conference setting. During the conference, several people presented their cases to the audience, all with a different style. Some presented almost only talking about their company, others barely mentioned their company and focused completely on an alliance case. All presenters created confusion among the audience!
Stellar Partnerships
OCTOBER 9, 2022
Mismatched expectations can be the source of great frustration and disappointment. Like online shopping when you think you’ve found the perfect outfit, but what arrives is a mess of polyester that’s cut for a skinny giraffe. Or maybe you’ve booked a fabulous looking holiday villa only to find that your balcony view is of the high-rise car park next door.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
PartnerTap
OCTOBER 17, 2022
There is some exciting news for us at PartnerTap. One of our engineers, Pranav Kamesh, is heading to the World Puzzle Championship in Poland this week. He’ll be representing his home country India and competing against the top puzzle solvers in the world. Machine Learning Engineer Pranav is living in New Jersey and studying for his Master of Science in Computational Science at NYU.
Impact
OCTOBER 21, 2022
Rising inflation and economic uncertainty have left brands wondering what to expect from Black Friday/Cyber Monday shoppers this year. While 2021 holiday sales grew over 14 percent and reached $886.7 billion , the current inflation rate means today’s dollar doesn’t go quite as far as it did just one year ago. The impact.com Black Friday Consumer Research Report uncovers consumer behavior predicted to influence the buying decision during the 2022 Black Friday shopping season.
Thinkers 50
OCTOBER 13, 2022
Become a burnout risk manager in your organization. In the fight against employee burnout, we can learn a lot from risk managers. Risk managers are curious and are skilled at thinking about how potential decisions, practices and policies can impact future plans. They work diligently to identify risks and to design strategies that prevent potentially harmful activities and practices.
Be Partner Ready
OCTOBER 5, 2022
In the previous blog , I examined the first of the four purses (the HR purse) that non-profits & social enterprises can tap into when approaching corporates for resources & cash. As a reminder, the 4 purses are: 1) HR, 2) Philanthropy, 3) CSR, and 4) Marketing. Let’s dive into the Philanthropy purse today. The Philanthropy purse is the most well-known to changemakers, who live and breathe philanthropy.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Partnership on AI
OCTOBER 11, 2022
Share. Our Blog. /. Blog. ABOUT ML. Improving Documentation in Practice: Our First ABOUT ML Pilot. Jiyoo Chang. October 11, 2022. Content Wrapper. Click here to start editing. -->. Content Row. Click here to start editing. -->. Documentation can help bridge the gap between ethical AI principles and ethical AI in practice. By fully documenting machine learning systems throughout the development and deployment lifecycle, practitioners can better anticipate potential issues before they arise and cr
Stellar Partnerships
OCTOBER 4, 2022
Modern dating is a minefield. There are endless sites that claim to find you the perfect match or you can try your luck with Tinder or Bumble and hope you won’t get swiped left. It was much easier in my day when you could rely on introductions from friends or bagging an attractive groomsman at a wedding. Finding the right corporate partner can be equally challenging.
Hype
OCTOBER 10, 2022
Typically, innovation managers are researchers, strategists, evangelists, or pioneers who venture on to become change agents, leaders, organizational designers, coaches, and ultimately fill the seats of process owners, decision makers, and project managers.
Impact
OCTOBER 5, 2022
Defining big data allows you to derive more value from partnership marketing , and the seven Vs sum it up pretty well: . Volume Velocity Variety Variability Veracity Visualization Value. How big data makes a major difference in partnership marketing. Whether you employ traditional marketing tactics like paid ads or leverage cutting-edge partnership strategies, data plays a crucial role in growth.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Thinkers 50
OCTOBER 11, 2022
Industries play a monumental role in the business world. They bestow firms with an identity. They help them find common buyers and suppliers, as well as identify key rivals. They provide a rich context for firms to organize their value chains and to position their products/services in their markets. In addition, select traits of industries, such as fixed costs, propensity to develop economies of scale, or number of competitors, allow firms to amplify the value of their products/services and thei
TRG Blog
OCTOBER 22, 2022
On September 27th 2022, Business Intelligence Group announced the winners of its 2022 BIG Awards, an annual award established to acknowledge companies, products, and people offering unique technological solutions.
INSEAD Knowledge
OCTOBER 31, 2022
With Covid-19 slowly easing, fully remote work will likely soon become a thing of the past. As we bid farewell to pandemic-era norms, questions about what the future of work will look like have been dominating discussions on the topic for much of the past year. Will a looming recession force employees to accept going back to the office full-time? Does working from home help or harm individual and organisational productivity?
Stellar Partnerships
OCTOBER 23, 2022
Years’ ago my running coach taught me that when you’re running up a hill your eyes are down. Why? Because you don’t want to see the top of the hill and start panicking. When you’re looking down at the road, it looks just as flat as any other part. It helps to protect your attitude. Shielding ourselves from upcoming pain can work but often it’s better to be prepared and have a plan.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Vantage Partners
OCTOBER 26, 2022
Originally published in 2022 on Mandel Communications blog In our new hybrid work era, the ability to communicate clearly and effectively is more critical than ever. But existing communication shortfalls among teams have been made worse by the disconnect that comes with an ever-changing mix of in-office and remote workers.
CenterPoint Group
OCTOBER 28, 2022
Traditionally, procurement has been a highly complex and detail-oriented area of business. In recent years, however, there has been a push to streamline and simplify the procurement process to make it more efficient.
Thinkers 50
OCTOBER 25, 2022
The Partnership Combines Ground-Breaking Thought Leadership with a World-Class Online Leadership Development Platform to Address Critical Business Needs. LONDON, October 25, 2022 — Thinkers50, the world’s most reliable resource for identifying, ranking, and sharing the leading management and ideas, and ExecOnline, the pioneer of online leadership development, have entered into an exclusive partnership to create new online learning experiences to help leaders navigate economic volatility and an i
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