Partners Preceptors
NOVEMBER 8, 2022
You Know Nothing of Association Strategy Jon Snow By Vice President Rachel Luoma, MS, CAE One of my association clients is going through the strategic planning process with Lowell Aplebaum of Vista Cova. As I have worked with associations for over 15 years, I have facilitated strategic planning meetings before. I thought I knew a great deal about the strategic planning process.
Peter Simoons
NOVEMBER 6, 2022
The recent KPMG 2022 CEO Outlook interviewed 1,325 global CEOs to gain insight into their 3-year outlook on business and economic landscapes. The Outlook reported that CEOs have an increasing interest in establishing partnerships that can help them “ increase speed to market, reduce costs, mitigate risks and supplement capability gaps in delivering the customer promise ”.
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Remarkable Partnerships
NOVEMBER 30, 2022
Remarkable corporate partnerships require a different approach. Managing one or two large-scale, long-term partnerships takes planning, exceptional delivery, and growth to keep up momentum. In this week’s blog, we share five recommendations to help shift your corporate partnerships from ordinary to remarkable. . Map it out . Every partnership needs a plan.
Stellar Partnerships
NOVEMBER 13, 2022
When COVID forced us all to work from home, many people discovered an unexpected benefit. We had more time in the day. The commute to the office transformed instantly from several hours of wrestling with traffic and transport to a 2-minute walk to the desk. For some, they didn’t even bother with the desk and stayed in bed with the laptop. It felt like time had suddenly been gifted to us.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Jake Jorgovan
NOVEMBER 7, 2022
Writing. Starting a B2B podcast is a great way to promote your brand and message. It’s also a perfect way to network and connect with leaders in your industry, but it’s only a powerful tool if the right people are listening. One strategy you can use to get your podcast in front of new listeners is Search Engine Optimization (SEO). This is the best way to boost your podcast’s visibility and traffic.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
ISTO / IEEE
NOVEMBER 3, 2022
IEEE-ISTO, an international federation of leading groups and consortia dedicated to the advancement of standardized technologies for the benefit of industry, today announces its newest member program, the IMPALA Consortium. The Inter coMPany quALity Analytics (IMPALA) Consortium’s mission is to transform the Biopharmaceutical Clinical Quality Assurance (QA) process in the Good Clinical Practice and Good Pharmacovigilance Practice areas, by using advanced analytics and promoting the adoption of t
INSEAD Knowledge
NOVEMBER 17, 2022
Career success isn’t just about how hard you work or how smart you are. Professional trajectories are influenced by many factors: from people’s lifelong skills and experiences to structural elements such as demographic backgrounds and macroeconomic conditions (e.g. the life-cycle phase of an industry or company). Prior research has examined the effects of these broad and relatively stable factors on career progression.
Peter Simoons
NOVEMBER 20, 2022
In my previous column I mentioned that alliance management is a separate profession and that the profession, together with a structured process, is needed to drive alliances to success. In other words, alliance managers are critical for the success of an alliance. Alliance managers are special types of business people. They are specialists in alliance management and all-rounders in many other areas, both in general business, as in company or product-specific areas.
Stellar Partnerships
NOVEMBER 6, 2022
Everything 1980s is back in fashion – shoulder pads, big hair, bold colours, Duran Duran. I should never have cleaned out my closet, as my wardrobe would now be ‘vintage’ and not daggy. During the 1980s and 1990s cause marketing became the new way of corporates and non-profits working together. We were drowning in a sea of fuchsia from the Pink Ribbon campaigns around the world.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Jake Jorgovan
NOVEMBER 9, 2022
Starting a B2B podcast is a great way to raise your profile as a thought leader in your industry, connect with other leaders and potential customers by inviting them on as guests, and also to increase brand awareness for you as a host and for your company. But a podcast is only worth doing if you have people listening to it. So how do you achieve growth in your listener base?
Be Partner Ready
NOVEMBER 3, 2022
Patience. Not very sexy is it? Not as appealing as success! But they go hand in hand. Bill Gates, of all people, knows this to be true. In my blog last week , I highlighted the internal factors that underpin a successful approach in corporate partnerships. Here, I tackle the EXTERNAL factors. External. Is there appetite within the corporate community to partner with your cause?
Partner Path
NOVEMBER 3, 2022
Customize your approach to European partners for better results. “Europe is like North America: the countries are just different states,” a young but enthusiastic new EMEA GM from America once said to me on his first day at his London office. Being a Brit, I smiled and made a comment about the inclement weather and advised that he should buy a brolly (umbrella).
INSEAD Knowledge
NOVEMBER 9, 2022
Think “innovation” and what comes to mind? For many, it invariably evokes big names like Apple and Tesla, their epoch-defining products ranging from the smartphone to electric vehicles and genius leaders like Elon Musk and Steve Jobs. But is innovation only for the select few? Not at all, according to Ben M. Bensaou, INSEAD Professor of Technology Management and of Asian Business and Comparative Management.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Channel Insider
NOVEMBER 7, 2022
The artificial intelligence (AI) market is growing at an exponential pace. Since 2000, the number of AI start-ups has grown by 14 times, while professions that need AI skills have grown nearly five times since 2013, according to Stanford University’s AI Index. Considering the rising importance of this emerging technology, ambitious and visionary enterprises have already placed specific AI strategies in their organizations.
Hype
NOVEMBER 1, 2022
Did you know that not that long ago, drones were one of the bestselling Christmas presents ?
Jake Jorgovan
NOVEMBER 9, 2022
Podcasting is booming and there’s no end in sight for the growth in popularity of this medium. Luckily, if you’re running a B2B podcast, you’re not competing with the thousands of entertainment, sports, mystery and other consumer podcasts that are being published every day. With a B2B podcast, you have a specific target audience, usually thought leaders and decision-makers in your industry or potential customers in industries that your company serves.
Impact
NOVEMBER 30, 2022
Influencer marketing rose in popularity along with social media in the 2010s. Today, brands partner with influencers and content creators as the go-to way to engage with target audiences. . According to the Influencer Marketing 2022 Report by eMarketer, U.S. influencer marketing spending will amount to around $5 billion by the end of 2022. This projection is $1 billion more than in 2021, and it’s $850 million higher than the previous forecast. .
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
TRG Blog
NOVEMBER 30, 2022
After being on hold due to 2 years of the global pandemic, BritCham’s Annual Charity Fun Run is back in all its glory. As if we had never parted, our members from TRG and PJ’s Coffee were found on the track again, as sweaty and smiley as ever.
INSEAD Knowledge
NOVEMBER 11, 2022
Once upon a time, the Persian king of all kings, Shahryār, beheaded his wife after discovering she was unfaithful. Overcome with rage, the monarch resolved to exact revenge on womankind by taking a new wife each night and beheading her the next morning. After most of the eligible women in the kingdom had either fled or been killed, Scheherazade, the daughter of the king’s advisor, devised a scheme to save herself and future victims.
Channel Insider
NOVEMBER 15, 2022
A new survey by CompTIA reveals that all is not well with the partner experience (PX) between vendors and managed service providers (MSPs). Partners, it turns out, are getting picky about who they work with. 50% of channel firms have dropped a vendor from their business portfolio in the past year due to poor PX practices. This marks a change from a couple decades back when everyone scrambled to partner with the big IT vendors.
LaVoie Health Science Blog
NOVEMBER 9, 2022
BOSTON & NEW YORK, Wednesday, November 9, 2022– LaVoieHealthScience (LHS), an integrated investor and public relations consulting agency focused on advancing health and science innovations, today announced the appointment of Nick Hennen as Head of Media, Boston. Nick is a veteran media affairs expert who brings over 20 years of experience earning high-impact earned media in top-tier national and international media outlets, along with media training and development.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Jake Jorgovan
NOVEMBER 1, 2022
When people think of podcast advertising, they think of sponsors and big brands paying to run ads on podcasts. For example, a midroll ad or a host-read opening spot. It is undoubtedly an effective way to generate revenue and if your B2B podcast has the traffic, go for it. But maybe you don’t have the traffic to attract sponsors, you need to build an audience, or you’re starting a new podcast and you have the budget to launch with a bang.
Chaneltivity
NOVEMBER 28, 2022
To say that people are stressed about managing their channel in an impending recession is an understatement. And with headlines about layoffs, high inflation, and an unstable hiring market constantly in the news, it’s easy to get caught up in the panic. But stressing yourself out isn’t going to move the needle. In these situations, the best thing you can do is to channel that nervous energy toward your partnerships.
Impact
NOVEMBER 2, 2022
NEW YORK – Nov. 2, 2022 – i mpact.com, the world’s leading partnership management platform, announced today the further expansion of its business operations in Europe and Asia, with the opening of its new offices in Milan, Italy; Paris, France; and Tokyo, Japan. impact.com is now represented in 20 locations worldwide, including seven in Europe and seven in Asia.
INSEAD Knowledge
NOVEMBER 9, 2022
Recent years have seen a sharp rise in interest in the field of behavioural economics, which studies how psychological, cultural and social factors can potentially influence people’s actions and behaviour. This line of thinking has entered the mainstream through popular books like 2011’s bestselling Thinking Fast and Slow by Daniel Kahneman, which explains how cognitive systems shape how we think and guide our everyday decision-making.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Tackle.io
NOVEMBER 7, 2022
BOISE, Idaho — Nov. 7, 2022 — Tackle.io , the leading software company dedicated to helping software providers generate revenue through the clouds, today announced expanded offerings to its platform to help software sellers build and rapidly scale their Cloud go-to-market (Cloud GTM). These capabilities provide ISVs with actionable pipeline data, a proven co-sell methodology and operating model to improve the experience, and sales workflow automation to accelerate and drive new revenue with AWS,
Frost & Sullivan
NOVEMBER 15, 2022
What’s decarbonization and why is it important? Decarbonization refers to the steady reduction of carbon dioxide (CO 2 ) emissions and eventually its elimination. The deployment of decarbonization technology aids emission-intensive industries in minimizing carbon emissions and meeting net-zero emissions protocols in the long term. To cut down carbon emissions and combat climate change, governments across the globe are counting on the five pillars of decarbonization: the rise of renewables,
Thinkers 50
NOVEMBER 9, 2022
Thinkers50 in collaboration with Deloitte presents: The Provocateurs: podcast series. EPISODE 9. ABOUT THIS EPISODE. Ben Fanning: Peanut butter and jelly leadership. What is peanut butter and jelly leadership? And why does every business leader need a podcast? Ben Fanning is the host of the top ranked Lead the Team podcast , where he interviews world-class CEOs about their everyday success strategies that can apply to businesses of 1 to 100,000.
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