Why Channel Partners of All Sizes Matter
Impartner
DECEMBER 10, 2018
Blog Series: The Old Man and the Channel – with Olivier Choron, Managing Director EMEA, Impartner. Part 2: Small or Big Fishes? Small or Big Fishes: Here is the question, “Should you focus your channel sales and marketing efforts on catching and retaining the big fish, or try to net as many small fishes as possible?” Over my numerous years in the channel, I have found many companies struggle with this and yo-yo constantly between one approach and to the other.
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