December, 2023

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10 Mistakes to Avoid in Your Partner Program

Partner Path

Here's a checklist of 10 mistakes we see people make in designing and running a partner program. For context, details, possible fixes and some friendly banter, watch the video here.

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Strategic Alliance Partner Selection

Peter Simoons

Identifying the right partner is crucial for the success of any strategic alliance. The process, however, can be complex. So, where do you begin? The initial step involves understanding your strategic rationale and the value proposition of the alliance. Once you’ve done this, you can embark on the partner selection journey. If you’re starting without a specific partner in mind, your first task will be to compile a list of potential candidates, but what criteria should you use?

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How to prepare for business growth

Jake Jorgovan

Growing a business. This is what almost everyone in business wants. You want more customers, more revenue, more freedom. And for most people, when they are getting started, it’s just all about getting by. Getting the first customers in the door. Getting stable. Getting marketing and lead generation working. Yet once you finally figure out marketing… and you have a product that people want….

Finance 130
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CHRISTMAS DOESN'T LIKE ME

Be Partner Ready

It’s not that I don’t like Christmas. It just doesn’t like me. When I was little, about 8 years old, I awoke early on Christmas Day to discover the wreckage of our tree and presents (what was left of them) strewn around the lounge. At first we blamed the cats, but then realised, to our growing horror, that we’d been burgled. After the initial shock, we all got angry and my older sister pronounced that Santa wasn’t real and that reindeers didn’t eat the cookies

Banking 246
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What 2023 Taught Us: The Rules Are Always Changing

INSEAD Knowledge

2023 has been a relentless year. Devastating wars and disasters caused widespread destruction and humanitarian crises. Progress towards the Sustainable Development Goals remained sluggish. Recession fears loomed. Mass layoffs in the tech industry and the collapse of Silicon Valley Bank floored us all. The great leap forward of artificial intelligence (AI) ignited ethical and safety concerns.

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More Trending

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5 unique opportunities with corporate foundations

Stellar Partnerships

In the lead up to Christmas my children were super alert to any presents hidden in the house. They paid lip service to the idea of Santa visiting, preferring to play along in case the pipeline of presents dried up. I had to get creative with hiding spaces, especially when they graduated to things on wheels. We know it’s been a challenging year for non-profits and you’re hunting down hidden revenue opportunities like a beagle sniffs out truffles.

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Jumpstart new partner-sourced pipeline in Q1 with a “Partner Shuffle Co-Sell Play”

PartnerTap

TLDR: Run a Partner Shuffle Co-Sell Play with PartnerTap Are your partner managers or channel account managers moving around and getting new partners in Q1? Is Q1 typically a slow start where the team waits for their new assignments and gradually builds rapport? Turn Q1 from a get-to-know-each-other quarter to a data-driven pipeline-sourcing quarter for your PAMs and your partners.

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Top 12 Logistics Consultants & Consulting Firms

Jake Jorgovan

The importance of strategic planning and efficiency in the logistics industry cannot be overstated. Choosing the right logistics consultant or consulting firm can be a crucial step in streamlining your supply chain, reducing costs, and enhancing overall performance. Top 12 Logistics Consultants and Consulting Firms TL;DR Maine Pointe : Maine Pointe specializes in supply chain and business consulting, focusing on procurement, operations, and logistics optimization with a notable ROI of 6:1, offer

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How ClearPoint Revolutionized Strategy Management in 2023

ClearPoint Strategy

Welcome to the new era of strategic management with ClearPoint.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Pitfalls of Giving Feedback Across Generations

INSEAD Knowledge

Recent research has focused on the benefits of real-time feedback: See the problem, correct the problem. That probably works if you’re the boss passing feedback on to your subordinate. But if you’re younger and less experienced, going right up to your colleagues to tell them how they could improve is likely to put them on the defensive and make you a bunch of enemies.

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Westcon-Comstor Expands PartnerCentral Across APAC

Channel Insider

Westcon-Comstor has made its multi-vendor online marketplace, PartnerCentral, available in a further eight countries across the Asia-Pacific region. In the region, PartnerCentral was already available to partners in Malaysia, Japan, and Hong Kong. Now that has been expanded to Singapore, the Philippines, Indonesia, India, Taiwan, Thailand, Vietnam, and South Korea.

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Finding your flow in partnerships

Stellar Partnerships

It’s only a few weeks to Christmas and everyone I know is looking a bit stressed. If you’ve got kids, then you’re probably juggling all the concerts, prize-givings and performances that are inconveniently scheduled on the same weekend. It feels like you’ve got Heathrow air traffic control in your head and you’re worried that you’ll crash one of the planes at any minute.

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Reshaping for the Future

EGA

Business Need: Reshaping to meet the needs of the future Reorganizing to ensure serving new stakeholders Developing ways to ensure the organization has the right people, skills and structure for innovative working Obstacles to Success: Keeping people motivated to step up, understand where they are and what they need Continuing to engage with positive company [.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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Top 10 Fractional CHRO / Chief Human Resource Officers Consultants & Consulting Firms

Jake Jorgovan

Finding the right Fractional CHRO or Chief Human Resource Officer entails evaluating their industry expertise, cultural alignment, and candidate selection processes. In other words, it’s tough. You're in the right place to solve this problem. This article discusses: The top 10 consulting firms specializing in Fractional CHRO services The industries these firms excel in Their core services Notable clients Continue reading to find the perfect CHRO consultant for your business needs.

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Building a Business Case for Strategic Planning Software

ClearPoint Strategy

Learn how to build a business case for strategic planning software. Discover strategies to convince stakeholders of the value and ROI of this investment.

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Effective Networking Is About Giving, Not Just Taking

INSEAD Knowledge

Networking can feel a bit scary for many people. For human social relations, small is often beautiful. After all, for a lot longer than modern civilisation has existed, humans lived in small, close-knit hunter-gatherer groups of about 150 individuals. In these groups, we felt safer. We had the capacity to know those around us reasonably well, and to be aware of how they knew each other (which helped us navigate socially).

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Australian MSP First Focus Accelerates Acquisitions to Round Out 2023

Channel Insider

Broad-service MSP First Focus has closed its sixth acquisition in the past three years and is signalling to the market that it intends to accelerate growth through further acquisitions. The company, whose services include IT support, virtual CIO, security, cloud, UC, applications, and professional services, announced that it has acquired Rock IT – another MSP that specialises in end-to-end infrastructure services.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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Beat the new-territory chaos with a new territories sales play that jumpstarts new pipeline

PartnerTap

TLDR: RUN A NEW TERRITORIES SALES PLAY WITH PARTNERTAP Is your Q1 sales productivity tanked by territory changes? Do your reps spend the whole quarter just trying to get to know their new accounts? We’ll share how to turn Q1 from a dead quarter to your sales teams’ best quarter ever with quick wins and strong new pipeline sourced and accelerated by partners.

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Building the Team

EGA

Business Need: Hire and develop a sustainable leadership team, allowing founder to drive the business forward through fundraising and strategic leadership. Approach: Identified under-performers in current team Defined three key roles for future Reached out to network for potential candidates Obstacles to Success: Time needed to manage out under-performers Limited funding for salaries to attract [.

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Top 15 Creative Ad Agencies to Transform Your Advertising Strategies in 2024

Jake Jorgovan

Looking to boost your advertising efforts? Creative advertising agencies play a crucial role in helping brands stand out and connect with their target audience. Most importantly, these agencies make sure you leave a lasting impression without throwing money down the drain. Whether you're a start-up or an established brand, finding the right agency can be a game-changer.

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Protected: Building a Glossary for Synthetic Media Transparency Methods, Part 1: Indirect Disclosure

Partnership on AI

This content is password protected. To view it please enter your password below: Password: The post Protected: Building a Glossary for Synthetic Media Transparency Methods, Part 1: Indirect Disclosure appeared first on Partnership on AI.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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X-Teams: Three Principles to Guide Today’s Leaders

INSEAD Knowledge

In the ever-evolving business landscape, adapting to change is not just a skill; it's a necessity. In addition to thinking about internal alignment, teams must reach out to the wider ecosystem to include the widest diversity of thought. In this INSEAD Knowledge podcast, Henrik Bresman, Associate Professor of Organisational Behaviour at INSEAD, sheds light on the second edition of his book, X-Teams: How to Build Teams That Lead, Innovate, and Succeed, co-authored with Deborah Ancona from the MIT

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International School Marketing Trends: 8 Best-in-Class Strategies for 2024

TRG Blog

The international school landscape has never been more competitive. In Bangkok for example, where I am based, there are almost 80 international schools with new establishments opening every year, meaning that the competition to attract and retain parents - and the best teachers - is intense. This makes the school marketing team’s job more challenging than ever, as they try to cut through the noise and get their message to the right audience.

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How to Advertise Your Business Effectively With Guest Posting

SEO Magazine

Guest posting is a powerful, popular, and effective way to drive more traffic to your website. You can also develop your connection with your potential customers and find business opportunities through guest posts. According to a recent study, guest posting is one of the most important marketing strategies. The study found that guest posting is an effective way to improve brand awareness and recognition.

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Building Global Recovery Plan

EGA

Business Need: Define and prioritize needs and effective ways to implement financial and operational recovery plans for struggling YMCAs. Approach: Engage local leaders to define unique recovery plan for each area– gaining corporate support. Obstacles: Resistance to change from traditional inside our funding model Selection of YMCA leaders in light of broad-scale needs Specific Actionable [.

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5 Essential Virtual Selling Practices Every Company Must Have by 2023

Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing

Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.

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Top 10 Fractional CIO / Chief Information Officers Consultants & Consulting Firms

Jake Jorgovan

In today's fast-paced business environment, lacking expert tech guidance can leave your company behind. The right fractional CIO can bridge this gap, offering top-tier expertise without the full-time commitment. You're in the right place to address this challenge. In this article, you'll discover: A carefully curated list of the top 10 fractional CIO consultants and consulting firms.

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KNX Awarded Frost & Sullivan’s 2023 Global Technology Innovation Leadership Award for Its Superior and Disruptive Smart Home and Building Technology

Frost & Sullivan

San Antonio, TX — 19 th December 2023 — Frost & Sullivan recently researched the smart home and buildings communication protocol industry and, based on its findings, recognizes KNX with the 2023 Global Technology Innovation Leadership Award. KNX delivers advanced solutions for smart homes and buildings, leveraging an open and globally recognized standard that ensures seamless interoperability and compatibility between products from different manufacturers.

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Why We Can Be Quicker to Judge Others Than We Think

INSEAD Knowledge

Actions tend to be judged based on some set of expectations, standards or thresholds. For example, managers may set sales targets that employees must achieve before getting a bonus; parents may establish ground rules that children need to abide by before rewarding or punishing them; and content moderators may let social media users commit a certain number of rule breaches before permanently banning them.These common associations between actions and thresholds imply that there are two distinct st

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