Powerlinx
SEPTEMBER 12, 2016
Technological Disruption – Important and Inevitable. The technology industry has always been defined by rapid innovation and technological disruption. Companies are always looking to disrupt the status quo with, “better service, more innovative products, lower prices, and the ability to respond flexibly to changing customer habits and preferences.
ZinFi
SEPTEMBER 30, 2016
I am about to make a bold statement: No one has gotten digital marketing right so far. No one. Bam! Gauntlet thrown. Thats right, it has been said. Now, after you snicker and roll your eyes at me, let me lay it down in a way that might make those rolling eyes look forward again and generate some introspection. Make sure your coffee is still warm, or that you still have some of that banana muffin next to your laptop.
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Partnership on AI
SEPTEMBER 28, 2016
Amazon, DeepMind/Google, Facebook, IBM, and Microsoft today announced that they will create a non-profit organization that will work to advance public understanding of artificial intelligence technologies (AI) and formulate best practices on the challenges and opportunities within the field. Academics, non-profits, and specialists in policy and ethics will be invited to join the Board of the organization, named the Partnership on Artificial Intelligence to Benefit People and Society (Partnership
Impartner
SEPTEMBER 22, 2016
FOR IMMEDIATE RELEASE. Strategic financing to further accelerate Impartner’s leadership in the partner relationship management market. SILICON SLOPES, UTAH — SEPTEMBER 22, 2016 — Global pure-play Partner Relationship Management (PRM) leader Impartner today announced that it has received $8 million in growth capital financing from ORIX Growth Capital, a leading growth finance company, and Silicon Valley Bank, the bank of the world’s most innovative companies and their investors.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
ZinFi
SEPTEMBER 27, 2016
As organizations began to deploy a number of marketing automation tools, partners found they still needed to perform certain activities that require marketing resources or the allocation of resources from another area. As a result, with very few exceptions, most of these deployments delivered lackluster results. Organizations had switched channel marketing automation vendors in search of a better tool or platform but failed to address the need for a major behavioral shift in the partner base.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
ZinFi
SEPTEMBER 27, 2016
When you look at the sales landscape and the worldwide marketplace, it is obvious that things have changed A LOT over the past 10 to 20 years, particularly when you consider the impact of the Internet and the utilization of websites, social media and technology. One role in particular, the role of the inside sales representative, has changed drastically.
ZinFi
SEPTEMBER 26, 2016
As vendor organizations trying to sell through the channel deploy channel marketing automation platforms to enable their partners to drive demand from their prospect and customer base, vendors may become frustrated by the lack of adoption of these state-of-the-art tools. Why dont more partners use channel marketing automation platforms to take advantage of the various tools and assets vendors provide?
ZinFi
SEPTEMBER 23, 2016
If you are currently considering whether to deploy channel marketing automation tools involving partner relationship management (PRM) and partner marketing management (PMM), there are a few things you need to think about before you make that jump. You may have the budget, but is making an investment in channel marketing automation the right next step for your channel management team?
ZinFi
SEPTEMBER 23, 2016
Over the past decade or so, many large organizations have deployed channel marketing automation tools involving partner relationship management (PRM) and partner marketing management (PMM). If you are currently considering whether to make such an investment, there are a few things you need to think about before you make that jump. You may have the budget, but is making an investment in channel marketing automation the right next step for your channel management team?
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
ZinFi
SEPTEMBER 20, 2016
Over the last five years or so, many vendors have come to realize that a direct marketing automation platform doesnt work that well for a multi-tenant, channel-based marketing infrastructure. In this podcast, we will explore five fundamental capabilities you need in your channel marketing automation platform.
ZinFi
SEPTEMBER 20, 2016
Over the past decade or so, many companies selling to the channel have invested in some sort of marketing automation tool or platform for their channel activities. More recently, over the last five years or so, many of these vendors have come to realize that a direct marketing automation platform doesnt work that well for a multi-tenant, channel-based marketing infrastructure.
ZinFi
SEPTEMBER 19, 2016
It is no secret that content is still king in the world of digital marketing. There is absolutely no way to get around the need for content to boost search engine optimization (SEO) over the long haul. Everyone is trying to get attention for their products and brand by leveraging SEO strategies and tactics. The name of the game is to improve your websites page ranking by driving visitors to your site.
ZinFi
SEPTEMBER 19, 2016
If 2015 was known as The Year of the Video, 2016 has also delivered consistently on that promise. Virtually every social media network is pouring money into their video capabilities. In social marketing , videos are being used to create interest, raise brand awareness, generate leads and spark online engagement. Companies everywhere are flocking to video in social marketing , whether its on YouTube or Facebook or Vine or Instagram or wherever.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
ZinFi
SEPTEMBER 8, 2016
Over the past few years there has been a lot of excitement about partner relationship management (PRM) process development and automation. However, this segment hasnt really grown as fast as the marketing automation platform (MAP) or customer relationship management (CRM) segments. What is holding back the growth in deployment of partner relationship management (PRM) automation?
ZinFi
SEPTEMBER 8, 2016
Email marketing is still a very effective method of lead generation , even though other methods like social engagement, content marketing through thought leadership and group dialoguing on networking sites are rapidly gaining momentum. The tried-and-true solution of email is still about as personal as you can get for a first-time touch. But this is not spray and prayone template will not work for everyone!
Partnership on AI
SEPTEMBER 28, 2016
We are at an inflection point in the development and application of AI technologies. The upswing in AI competencies, fueled by data, computation, and advances in algorithms for machine learning, perception, planning, and natural language, promise great value to people and society. However, with successes come new concerns and challenges based on the effects of those technologies on people’s lives.
Powerlinx
SEPTEMBER 27, 2016
4 ways to grow your business with Powerlinx. Powerlinx is constantly striving to be the world’s most advanced business matching platform and an invaluable resource to business development teams. 75% of CEOs say strategic partnerships are essential to their growth, but more than half report trouble finding and connecting with partners. The fact is, companies are missing out on new strategic partners because they lack the resources and networks of larger firms and we don’t believe that’s right.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Impartner
SEPTEMBER 21, 2016
FOR IMMEDIATE RELEASE. New video case study breaks down how Impartner PRM technology automates LogRhythm’s partner program, allowing its channel teams to focus on driving strategic relationships. SILICON SLOPES, UTAH — SEPTEMBER 21, 2016 — When LogRhythm, The Security Intelligence Company, launched a search for a new partner relationship management solution, it had a very specific list of requirements: drive engagement with its rapidly growing, global partner network; help educate and dri
Impartner
SEPTEMBER 9, 2016
FOR IMMEDIATE RELEASE. Global Pure-Play Partner Relationship Management leader recognized for superior business operations in addition to innovative technology. SILICON SLOPES, UTAH — SEPTEMBER 9, 2016 — Global pure-play Partner Relationship Management (PRM) leader Impartner today announced that The Silicon Review Magazine has named it among its 50 Most Admired Companies of the Year.
Powerlinx
SEPTEMBER 7, 2016
The Appeal of Beauty. The cosmetic industry has long been associated with stability and growth, and for good reason. Time and again, the beauty industry has proven itself recession proof. When the rest of the economy floundered in 2009, the cosmetics industry grew 5.4%. The American market generated $56.2 billion in revenues last year, and is expected to grow in every sector.
Powerlinx
SEPTEMBER 19, 2016
Industry Overview. The Fashion & Apparel industry is one of the largest in the world. The industry generates over $3 trillion a year , and none of it would be possible without a robust textile and apparel manufacturing sector. In 2014, manufacturers created nearly $73 billion in revenue. Since the economic downturn of 2008, the clothing manufacturing sector has enjoyed a period of stability and growth.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
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