Jake Jorgovan
OCTOBER 11, 2024
B2B video marketing is an essential tool for businesses looking to connect with other companies and decision-makers. A well-executed video marketing campaign can significantly enhance brand visibility, build trust, and drive conversions. Partnering with a top B2B video marketing agency helps create content that is not only engaging but also strategically aligned with your business objectives.
INSEAD Knowledge
OCTOBER 16, 2024
Business leaders faced significant ethical challenges during the Covid-19 pandemic. Pharmaceutical companies stood at the centre of the storm, developing vaccines in record time while balancing the immense pressure to maximise profits while saving lives. Yet, not all companies responded in the same way when it came to distributing vaccines fairly across the world.The Covid-19 pandemic was an unprecedented crisis.
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Channel Insider
OCTOBER 29, 2024
Generative AI has entered the chat once again. Box and AWS are taking their partnership to the next level with a focus on bringing AI capabilities to their customers. The collaboration lets businesses tap into powerful AI models like Anthropic’s Claude and Amazon Titan directly through Box AI, the idea being to make it easier to build AI-powered applications using their existing Box content.
ISTO / IEEE
OCTOBER 30, 2024
In today’s fast-paced technological landscape, industry organizations are crucial in driving innovation and ensuring new technologies reach the market effectively. Here are the top 5 ways these organizations can help further technology innovations and market adoption: Collaboration and Partnerships Encouraging cross-industry collaborations : Industry organizations can foster an environment of shared knowledge and resources by bringing together diverse stakeholders.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Stellar Partnerships
OCTOBER 14, 2024
Consumer confidence is bumpy right now. Recent Roy Morgan research shows that 53% of Australian families think they are worse off than this time last year. Corporate profits are still below their pre-pandemic level and budgets are being adjusted accordingly. It’s frustrating to hear from corporate partners ‘we’ve got no budget’- especially when some CEOs are still flying by private jet.
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Jake Jorgovan
OCTOBER 17, 2024
If you want to expand your agency’s services with SEO, this usually means taking on new challenges. But building a team, managing projects, and mastering new skills can be time-consuming. That’s where white-label SEO comes in. It lets you offer professional SEO services without handling the work yourself. You focus on client relationships and strategy, while your white-label partner delivers the results.
INSEAD Knowledge
OCTOBER 27, 2024
Leadership happens in groups, as does most work. Without followers, who and what are we leading? As such, leaders must understand what groups need if they want to maximise performance. While most leaders should be familiar with the idea of executive coaching on an individual basis, they may know less about the benefits of group coaching.Much of individual performance is influenced by the context, and so efforts to improve performance must factor in the team culture if they want to effect sustain
Channel Insider
OCTOBER 17, 2024
Recently, Iterate.ai announced that it would be partnering with TD SYNNEX, a global distributor and solutions aggregator, to bring its advanced AI portfolio to TD SYNNEX’s extensive network of resellers and their customers globally. “Iterate.ai is committed to scaling its go-to-market plan through the channel,” said Kevin Homer, Vice President of Sales at Iterate.ai said in a press release.
Vantage Partners
OCTOBER 24, 2024
A great way to start soft skills programs is with a simple question: What is more challenging? Is it building alignment with external stakeholders (such as customers, suppliers, healthcare professionals) or building alignment with internal stakeholders (like leadership, learners, team members)? About 70% of participants share that it is more difficult to gain agreement from their internal stakeholders.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Partner Path
OCTOBER 16, 2024
10 Great Quotes to Inspire You In our August webinar , John Schwan , Head of Partner Sales, North America, at Synopsys , was on fire with great quotes about being successful in partnering. In no particular order, are his pearls of wisdom.
Impact
OCTOBER 23, 2024
The October 2024 Prime Big Deal Days event suggests renewed buying power and changing consumer behavior ahead of the holiday season. Nearly a fourth (24%) of shoppers reported purchasing holiday gifts during the event, but irresistible deals also seem to have encouraged shoppers to make purchases outside of Amazon this October. Brands that adapt their strategies to these trends, particularly in partnership marketing and multichannel approaches, will likely see stronger performance in the upcomin
Jake Jorgovan
OCTOBER 23, 2024
Managing locum tenens staffing doesn’t have to be such a headache. With the right tech tools, you can simplify the process, save time, and improve the overall experience for everyone involved. In this article, we’ll cover five tips for using technology to make locum tenens management easier. From scheduling to communication, these tools can make a difference.
INSEAD Knowledge
OCTOBER 20, 2024
This month, we round up diverse research findings by INSEAD faculty. Among them is a simple law on long-term value capture by companies. Another study shows how companies can structure sales agents’ compensation to maximise revenue. Other studies explain why some people are more trusted than others within a network. Finally, changes in the environment can affect whether employees act in the interest of their employer vs. advancing their own career goals. 1.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Channel Insider
OCTOBER 17, 2024
Data management platform vendor Ataccama recently announced updates to its channel partner program, targeting providers looking for data quality solutions to protect clients as they adopt AI and complete other transformation projects. Leadership role added in April to redefine channel strategy and program Global VP of Partnerships Jessica Goulart joined the leadership team in April to breathe fresh life and new opportunity into the vendor’s approach to the IT channel.
Mindmatrix
OCTOBER 24, 2024
A successful channel partner network is built on understanding the unique needs and objectives of each partner tier. From resellers to distributors and solution providers, each type of partner brings different strengths and challenges to the table. Customizing your partner portal to cater to these varying requirements is essential for fostering engagement, productivity, and loyalty.
Partner Path
OCTOBER 2, 2024
Which comes first for partnering success? In the ever-evolving landscape of partnerships, the debate continues over whether to start with a partner program or a partner portal. Both are crucial for fostering successful partnerships. In fact, some people might say one without the other is just as bad as having neither.
Remarkable Partnerships
OCTOBER 16, 2024
I am passionate about corporate-charity partnerships because of the positive impact they make on the world. They also deliver significant benefits for the company and the charity. A great example is the partnership between Fever Tree and Malaria No More. They have partnered together since 2013 to save millions of lives from malaria. This partnership is hugely beneficial for Fever Tree because it helps them stand out from their competitors, and it makes their colleagues feel proud to work for a p
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
Jake Jorgovan
OCTOBER 16, 2024
Cash flow management is the lifeblood of any business, ensuring that there is enough liquidity to cover expenses, fund growth, and weather economic fluctuations. Hiring cash flow management consulting firms can help businesses maintain healthy cash reserves, optimize operations, and avoid costly financial pitfalls. These consultants bring a strategic approach to managing income and expenses, giving businesses greater financial stability.
Frost & Sullivan
OCTOBER 16, 2024
Leading automakers are tailoring C.A.S.E. strategies to accommodate regional dynamics, while accelerating the transition to a sustainable, efficient, and consumer-focused mobility ecosystem. Global automakers are pursuing Connected, Autonomous, Shared, and Electric (C.A.S.E.) strategies, adapting to regional priorities and challenges while simultaneously leveraging these strategies to shape a sustainable, efficient, and consumer-focused mobility ecosystem.
Channel Insider
OCTOBER 22, 2024
StructuredWeb has announced the launch of AssistantAI, an advanced new feature of its flagship ChannelGPT platform, which will leverage the latest in GenAI technology to streamline communications workflows for global vendors and their partners, enabling faster, smarter, and more effective communications across the channel ecosystem. StructuredWeb, which provides an enterprise-grade through-channel marketing automation (TCMA) platform, sees AssistantAI as the next phase of innovation for channel
PLM Alliances
OCTOBER 24, 2024
The modern ecosystem The technology industry is evolving—consumers are changing, and with them the buyer’s journey. Younger buyers are driving an increased emphasis on a digital buying journey that depends heavily on influencers to guide their decisions, and these learned behaviors are impacting the B2B buying journey as well. Additionally, customers in general are prioritizing holistic solutions that solve their needs.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Impact
OCTOBER 17, 2024
Qualified content creators will gain the opportunity to shape sneaker culture and define trends in their communities while driving incremental sales NEW YORK—October 17, 2024 – impact.com, the world’s leading partnership management platform, today announced its powering of Foot Locker Storefronts , a platform that enables qualified influencers and content creators to work with the Foot Locker brand, a global leader in footwear and apparel retail as well as sneaker culture.
Peter Simoons
OCTOBER 6, 2024
As part of my services, I offer Alliance Health Checks, which many of my clients find invaluable. In fact, during a recent Alliance Conference hosted by the Association of Strategic Alliance Professionals (ASAP) in London, one of the speakers mentioned how they’d engaged me several times to assess the well-being of their alliances through my health checks.
Jake Jorgovan
OCTOBER 23, 2024
Micro-influencers are becoming a game-changer in B2B marketing. B2B brands are turning to them for their authenticity, stronger engagement rates, and cost-efficiency: They foster genuine trust with niche audiences. They deliver higher engagement with fewer followers. They provide a lower-cost option with better ROI. Micro-influencers build credibility and connect directly with specialized audiences.
Frost & Sullivan
OCTOBER 23, 2024
Digital forensics is evolving from isolated investigative tools to comprehensive platforms for managing and analyzing evidence. This field, increasingly central to criminal investigations, is driven by the exponential growth of digital data, the need for greater transparency, and evolving regulatory requirements. Digital forensics solutions leverage advanced technologies, such as artificial intelligence (AI) and automation, enabling law enforcement agencies to process vast amounts of data effici
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Channel Insider
OCTOBER 18, 2024
Amazon Web Services (AWS) has made a move to invest in GenAI adoption by adding Portal26 to its Independent Software Vendor (ISV) Accelerate Program. The AWS ISV Accelerate Program is a co-sell program for AWS Partners that provide software solutions running on or integrating with AWS. It helps AWS Partners drive new business by directly connecting participating ISVs with the AWS Sales Organization.
INSEAD Knowledge
OCTOBER 9, 2024
Nicolas, a busy senior executive, really enjoyed working in the construction industry. He knew his company had a mandatory retirement age, but he didn’t give it much thought. He figured that retirement would give him more time to perfect his golf game and travel with his wife.On the day he retired, he was delighted to see how his colleagues had gone out of their way to celebrate his achievements.
COO Alliance
OCTOBER 28, 2024
In today’s fast-paced business environment, the role of a Chief Operating Officer (COO) has never been more dynamic—or more demanding. As a COO, you’re not just overseeing operations but also expected to drive innovation, foster growth, and navigate an increasingly complex marketplace. This evolving landscape demands continuous learning, but what’s the best way for COOs to stay ahead?
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