October, 2024

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Top 5 Ways Industry Organizations Can Further Technology Innovations and Market Adoption

ISTO / IEEE

In today’s fast-paced technological landscape, industry organizations are crucial in driving innovation and ensuring new technologies reach the market effectively. Here are the top 5 ways these organizations can help further technology innovations and market adoption: Collaboration and Partnerships Encouraging cross-industry collaborations : Industry organizations can foster an environment of shared knowledge and resources by bringing together diverse stakeholders.

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4 ways to fit more in your day

Stellar Partnerships

When COVID forced us all to work from home, many people discovered an unexpected benefit. We had more time in the day. The commute to the office transformed instantly from several hours of wrestling with traffic and transport to a 2-minute walk to the desk. For some, they didn’t even bother with the desk and stayed in bed with the laptop. It felt like time had suddenly been gifted to us.

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In life, as in partnering.

Partner Path

10 Great Quotes to Inspire You In our August webinar , John Schwan , Head of Partner Sales, North America, at Synopsys , was on fire with great quotes about being successful in partnering. In no particular order, are his pearls of wisdom.

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The Role of AI in Performance Marketing: Key Benefits for 2024

Jake Jorgovan

Performance marketing has evolved significantly, leveraging AI to revolutionize strategies as we head into 2024. Marketers using AI experience a notable 40% boost in productivity by offloading routine tasks to focus on strategic initiatives​. This shift is underpinned by a surge in AI adoption across the marketing industry, with a substantial $30.8 billion projected market size by 2023 due to its efficiency and personalized marketing capabilities​.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Cornerstones of Effective Leadership: Trust, Communication, and Collaboration

Peter Simoons

Leadership, trust and communication form an interdependent triad that drives effective collaboration. These elements are inseparably connected in a cycle: one cannot exist without the others and together, they become the foundation of any successful team or organisation. If you want a thriving workplace, you must commit to nurturing all three. Gone are the days of rigid, hierarchical leadership.

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Traditional SEO is Dead: What’s Next?

SEO Magazine

Gone are the days when flooding your content with keywords and links guaranteed top search rankings. Now, Google values relevance and user experience over a mere quantity of backlinks or keyword density. SEO is due for a makeover, and it starts with creating content that speaks to what users really want rather than relying on tricks from the past. As experts in this field for two decades, we’ve witnessed these changes firsthand.

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Seven Keys to a Happy Retirement

INSEAD Knowledge

Nicolas, a busy senior executive, really enjoyed working in the construction industry. He knew his company had a mandatory retirement age, but he didn’t give it much thought. He figured that retirement would give him more time to perfect his golf game and travel with his wife.On the day he retired, he was delighted to see how his colleagues had gone out of their way to celebrate his achievements.

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The Program or the Portal

Partner Path

Which comes first for partnering success? In the ever-evolving landscape of partnerships, the debate continues over whether to start with a partner program or a partner portal. Both are crucial for fostering successful partnerships. In fact, some people might say one without the other is just as bad as having neither.

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Benefits of Cross-Training Nurses in Different Specializations for Recruitment and Retention

Jake Jorgovan

Cross-training nurses in multiple specializations is a game-changer for healthcare staffing. It offers a dynamic solution to recruitment challenges while boosting retention rates. Nurses gain versatility and enhance their career mobility. Healthcare facilities, in turn, benefit from a more adaptable workforce ready to meet diverse patient needs. In a competitive job market, this strategy attracts top talent and keeps them engaged.

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How to Build Competitive Channel Programs: Advice from 7 Channel Experts

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

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The Secret to Optimizing Your Generative AI Investment

Vantage Partners

Many leaders assume efficiencies achieved from generative AI investments involve the removal of the human element. And though generative AI can automate and streamline a wide range of tasks, that’s not quite right. In fact, successful efforts very much require human collaboration — stakeholders aligning to set strategic goals, define deliverables and determine performance metrics and KPIs.

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Hitachi Vantara Guides Partners in Harnessing Generative AI

Channel Insider

The emergence of GenAI has introduced a new way of automating and gaining efficiencies for enterprises. However, uncontrolled AI can become a threat as you can start to lose control of what it could be doing for you without proper oversight. Hitachi Vantara supports data best practices Part of making GenAI tools a value add instead of a detriment to your business is managing and understanding your data holdings.

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Creating a Ranking System for LLMs: Potential, Methods, and Challenges

SEO Magazine

As the usage of Large Language Models (LLMs) such as GPT-4 becomes more widespread, one of the key areas of interest is how to rank the entities, individuals, websites, or objects that these models recommend. Ranking is crucial in several fields—whether it’s identifying the best service providers, curating information sources, or recommending products.

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What Motivates Companies to Act Responsibly

INSEAD Knowledge

Business leaders faced significant ethical challenges during the Covid-19 pandemic. Pharmaceutical companies stood at the centre of the storm, developing vaccines in record time while balancing the immense pressure to maximise profits while saving lives. Yet, not all companies responded in the same way when it came to distributing vaccines fairly across the world.The Covid-19 pandemic was an unprecedented crisis.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Marking 50 Years on the 50-Yard Line…Of Course!

PSMJ Resources Blog

PSMJ turned 50 this year. Throughout the year, we’ve been doing a lot of recognizing, reflecting…and some celebrating, too. It has been a chance to look back at so many of the “firsts” that we blazed for the AEC industry and look forward to what the industry will look like 50 years from now and how we can lead the way. Marking 50 years of PSMJ isn’t just about marking the passage of time or revenue growth or any number at all.

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Maximizing Flexibility in Microsoft Enterprise Agreements for Agile IT Infrastructures

Jake Jorgovan

Organizations need scalable, adaptable solutions to meet evolving business demands. Microsoft’s EAs offer customization options, but fully leveraging them requires strategic insight. This article explores optimizing these agreements for dynamic environments and ensuring IT teams can respond quickly to change. Whether you're expanding cloud services, managing licensing, or integrating hybrid systems, the right approach to Microsoft EAs can empower growth.

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Change Is the Only Constant

Vantage Partners

British statesman and former Prime Minister Harold Wilson once famously said amidst the social and political turbulence in '60s and '70s Great Britain, “He who rejects change is the architect of decay.

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AI, Data, Security & More: Channel Growth Potential in 2025

Channel Insider

As businesses enter the fourth quarter with their sights set on closing deals and wrapping up annual forecasts, MSPs and other partners in the channel have their sights set on 2025. Channel Insider spoke with five solution providers, ranging in size, scope, solutions, and clients, to learn from them which technologies and offerings are dominating their planning conversations.

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Maximize Productivity and Simplify IT Management with Conversational AI

ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu

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20 Best Free AI Tools You Should Use for SEO

SEO Magazine

AI tools have become indispensable for enhancing SEO efforts. From generating high-quality content to analyzing data and improving web interactions, these tools are revolutionizing how we approach search engine optimization. However, navigating through the multitude of options can be daunting. This guide will introduce you to 20 essential FREE AI tools that should be a part of your SEO toolkit, ensuring that your strategy stays ahead in this field. 1.

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Leadership Team Alignment: Lessons From the Trenches

INSEAD Knowledge

Leadership teams play an important role in creating value for companies and even their very survival. Yet leaders often report poor satisfaction in terms of the way these teams function. Why is that so? The composition of these teams offers some clues.As described in the book “Leadership Team Alignment: From Conflict to Collaboration”, by Godart and Neatby, a leadership team is no regular team.

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11 steps to power a well-crafted press release

Impact

In an era where 300 billion emails are sent daily , and the average person’s attention span has shrunk to just 8 seconds, how can your news possibly stand out? The answer might surprise you: it’s not about sending more messages but about crafting smarter. Press releases provide information about a significant event to news media, and how you build them can have significant impact on your ability to generate coverage.

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How Healthcare RPO Delivers Time and Cost-Saving Benefits for Healthcare Recruitment

Jake Jorgovan

Healthcare recruitment is facing unprecedented challenges. The demand for qualified professionals is outpacing supply. Hiring delays disrupt patient care and operational efficiency. Traditional staffing methods struggle to keep up with urgent needs. Here’s how RPO can help: Access to specialized healthcare talent. Faster time-to-fill for critical positions.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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The Art of the (Internal) Deal: Building Cross-Functional Alignment

Vantage Partners

A great way to start soft skills programs is with a simple question: What is more challenging? Is it building alignment with external stakeholders (such as customers, suppliers, healthcare professionals) or building alignment with internal stakeholders (like leadership, learners, team members)? About 70% of participants share that it is more difficult to gain agreement from their internal stakeholders.

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Jeff McCollough Leads NetAlly’s Channel Sales, Plans Expansion

Channel Insider

Former partner sales executive at SolarWinds and longtime channel sales leader Jeff McCollough is now leading North American sales efforts at NetAlly, a brand known for network testing that now has plans for strategic expansion into enterprise sales and across cybersecurity needs. Channel Insider spoke with McCollough about his new role, NetAlly’s future plans, and what fuels his passion for the channel.

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Kaishan Recognized with Frost & Sullivan’s 2024 Global Competitive Strategy Leadership Award for Its Outstanding Contributions to the Industrial Air Compressor Industry

Frost & Sullivan

San Antonio, TX —22 nd October 2024 — Frost & Sullivan recently researched the industrial air compressor industry and, based on its findings, recognizes Kaishan with the 2024 Global Competitive Strategy Leadership Award. Kaishan is a world-leading developer and manufacturer of air compressors, offering a comprehensive portfolio of over 400 products and solutions that address the unique air compression requirements of industries such as aerospace, construction, agriculture, and food and bever

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How AI Content Can Still Fit Google’s People-First Approach

SEO Magazine

Imagine you’ve got a magic tool that cranks out articles at lightning speed. But there’s a catch – Google likes content with heart. They’re all about experiences, expertise, trustworthiness, and authority (that E-E-A-T deal). It’s like serving up the perfect meal; it needs to be more than just fast food. Now, picture AI entering this scenario.

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How to Prove Marketing Value: Demonstrate Content ROI and Contribution to Sales

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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FAQs: How ITP works and why it matters for affiliate publishers in 2024 and beyond

Impact

According to Influencer Marketing Hub, the affiliate marketing industry will be worth $15.7 billion in 2024, an increase of $1.4 billion from last year alone. Affiliate publishers must adapt to ever-changing privacy features to scale their programs. One prominent feature is Apple’s Intelligent Tracking Prevention (ITP). There’s a lot of information about ITP, which can be confusing.

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Top Cardiovascular Diseases Recruiters, Locum Tenens, Staffing Companies, Headhunters, & Search Firms

Jake Jorgovan

Recruiting the right talent in healthcare, especially cardiovascular care, is essential for maintaining the well-being of your patients. Cardiovascular diseases are among the leading causes of death worldwide, which is why there is a constant demand for highly skilled professionals. Why Cardiovascular Disease Recruiters and Staffing Companies are Essential Specialized recruitment firms play a key role in connecting healthcare institutions with the right experts in cardiovascular care.

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How to Negotiate Professional Fees

Vantage Partners

Despite all the expertise professional services firms demonstrate when negotiating on behalf of their clients, they struggle to negotiate their own fees with these same clients. Why is this?

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