Partner Path
MARCH 19, 2025
Executive Turnover and Proving the Value of Partnerships In todays fast-paced business landscape, partnerships remain a critical component of go-to-market strategies. Yet, despite their potential for growth and competitive differentiation, many organizations are experiencing a disconnect between their stated commitment to partnerships and the actual investment in partner programs.
Peter Simoons
MARCH 30, 2025
Expanding market reach is an ambition many organisations share, but few truly grasp what it takes to do so effectively. One company found itself at this crossroads. Their network of partners had helped them establish a presence, but these relationships were transactional, inconsistent, and failing to drive real growth. They saw the potential of alliances but lacked the structure and expertise to turn these partnerships into a strategic advantage.
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Jake Jorgovan
MARCH 19, 2025
Updated: March 2025 If you're running an agency and looking to expand your service offerings without stretching your resources or diluting your brand, white-label SEO might be the perfect solution. But here's the thing it can get a bit tricky. You must ensure that your white-label SEO partner maintains brand consistency and delivers high-quality SEO practices that meet your clients' expectations.
Channel Insider
MARCH 19, 2025
Auguria is a fairly new vendor focused on using technology to cut through the noise created by data and bring security risks to the attention of experts faster. The company went all-in on the channel from its inception, and co-founder and CEO Keith Palumbo sat down with Channel Insider to explain why. Leveraging the channel as a force multiplier in sales and innovation Palumbo says his company is all-in on the channel and has been since its inception, though 2025 will mark the first year of full
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Stellar Partnerships
MARCH 16, 2025
I cant be the only one hooked on MAFS (or trashy towers as its known in our house!) judging by their viewer numbers. Wow! There are many examples in this season about the dating paradox. The harder you chase someone, the less interested they seem (poor Jamie). The world is full of paradoxes at the moment. Im not going to dig into world politics, but we know which one Im talking about, right?
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
Frost & Sullivan
MARCH 19, 2025
SAN ANTONIO, TX. March, 19, 2025 Frost & Sullivan recently researched the smart building solutions for the healthcare industry and, based on its findings, recognizes Siemens with the 2024 Global Company of the Year Award. Siemens is well-equipped with the domain know-how and technologies needed to support the evolution of smart hospitals that focus on staff productivity, digitized operations, and sustainability, addressing overcrowding and high operations costs in hospitals.
Peter Simoons
MARCH 16, 2025
Its easy to recognise cultural differences between continents, say, between Europe, Asia, and Africa. But the nuances go much deeper. Even within Europe, cultures vary widely. A British professional might say interesting when they mean boring, a German may naturally defer to hierarchy, while the Dutch favour open debate yet struggle to make decisions without full consensus.
Jake Jorgovan
MARCH 19, 2025
Updated: March 2025 Procurement and sourcing are critical functions in any organization, directly impacting its financial health and operational efficiency. In an ever-evolving market, the demand for skilled professionals in these fields has surged, making the role of specialized recruiters, headhunters, and executive search firms more vital than ever.
Channel Insider
MARCH 25, 2025
Recently, Intel announced that it would be unveiling its new Intel Edge Systems, Edge AI Suites, and Open Edge Platform initiatives to help streamline and speed AI adoption at the edge across industries like retail, manufacturing, smart cities, and media and entertainment. Bringing edge AI to the market faster for partners and customers Intel explains that over 100,000 real-world edge implementations with partners, many of which leverage AI today, create unique challenges for edge AI.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Stellar Partnerships
MARCH 9, 2025
We like to set ourselves ambitious goals. Put a man on the moon, end poverty, get your teenagers to clean their rooms. We start hopeful and enthusiastic and sometimes wonder why we havent quite achieved them. In his book Atomic Habits, the writer James Clear urges us to forget about goals and focus on systems instead. Its the proces s that leads to the results, not just the goal itself.
Be Partner Ready
MARCH 25, 2025
Every day, I speak to non-profits and social enterprises that tell me the same thing: " Without corporate partners, we simply don’t have the funding or resources to achieve our mission." They recognise the power of corporate partnerships. They know that collaboration with businesses could be the key to sustainability, growth, and impact. And yet – so many hesitate to take action.
Partnership on AI
MARCH 19, 2025
Share Our Blog / Blog Synthetic and Manipulated Content From Deepfakes to Disclosure: PAI Framework Insights from Three Global Case Studies Christian Cardona, Claire Leibowicz March 19, 2025 Content Wrapper Click here to start editing --> Content Row Click here to start editing --> While many are harnessing AI for productivity and creativity, AIs rapid advancement has accelerated the potential for real-world harm.
Mindmatrix Blog
MARCH 19, 2025
A partner relationship management system (PRM) has long played a crucial role in enabling businesses to manage their partner ecosystems effectively. However, as channel networks become more complex and partner expectations shift, traditional PRMs are struggling to keep up. Enter the next-gen PRM , a modern solution designed to address the limitations of traditional systems by integrating automation, artificial intelligence (AI), and advanced analytics.
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The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.
Jake Jorgovan
MARCH 19, 2025
Updated: March 2025 In business and investment, due diligence is the cornerstone of success. It's not just a meticulous process; it's a critical step in making informed decisions. Due diligence consultants play a pivotal role in business transactions, especially in mergers and acquisitions. These consultants offer deep insights and thorough investigations into potential investments, ensuring that all parties have a clear understanding of the deal's intricacies.
Channel Insider
MARCH 7, 2025
AI platform vendor Accrete recently announced its partnership with New Era Technologies, signalling a shift towards enterprise sales and a new business model for the eight year old company. Channel Insider spoke with CEO Prashant Bhuyan to learn more about hes taking the companys experience serving government agencies to Fortune 100 companies at scale.
Planview Blog
MARCH 19, 2025
Financial services organizations are navigating a rapid pace of change, driven by technological advancements, shifting consumer demands, and the complexity of global economic forces. To stay competitive, many of these organizations are transforming their approach to strategy execution, ensuring they can not only survive but thrive in a dynamic and disruptive environment.
Frost & Sullivan
MARCH 20, 2025
Innovative BaaS model, encompassing battery leasing, renting, and swapping is addressing key challenges to EV adoption. The electric vehicle (EV) industry is being disrupted by the emergence of Battery-as-a-Service (BaaS). This innovative model, which includes battery leasing, renting, and swapping, addresses key challenges to EV adoption, such as high upfront costs and lengthy charging times.
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ChatGPT has dominated boardroom conversations for months now. From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. At ManageEngine, we have been working on our own AI-assistant, Zia. Zia is a fully-trained analytics assistant that can perform a range of functions such as creating and adding reports to dashboards, providing conversational support to data analysis, insight discovery, bu
COO Alliance
MARCH 25, 2025
The Chief Operating Officer (COO) role is one of the most dynamic and impactful positions in any organization. As the second-in-command, the COO is responsible for turning the CEOs vision into reality, ensuring the company operates like a well-oiled machine. But how does one ascend to this coveted role? Lets break it down. 1. Understand the Role of a COO Before you can become a COO, you need to understand what the role entails.
Mindmatrix Blog
MARCH 6, 2025
Partner Relationship Management (PRM) platforms have long played a crucial role in enabling businesses to manage their partner ecosystems effectively. However, as channel networks become more complex and partner expectations shift, traditional PRMs are struggling to keep up. Enter the next-gen PRM , a modern solution designed to address the limitations of traditional systems by integrating automation, artificial intelligence (AI), and advanced analytics.
Jake Jorgovan
MARCH 19, 2025
Updated: March 2025 Solid public health consultants have in-depth expertise and innovative technology. But even solid public health consulting firms have different strengths. Some excel in scientific policy, while others have long-term experience in grants. The challenge is finding the right consultant for your needs. This article is your comprehensive guide to the best in the business.
Channel Insider
MARCH 6, 2025
ConnectWise has released multiple reports over the last several months, including its annual MSP security threat report and new insights on the financial health of channel partners. We spoke with ConnectWise CISO Patrick Beggs and EVP of Service Leadership and IT Nation Peter Kujawa to dig deeper into what their research means for MSPs. 2025 MSP Threat Report highlights added complexity and targeted approach to security The companys annual MSP Threat Report is based on research from the ConnectW
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Impact
MARCH 6, 2025
Affiliate links are a powerful way to monetize your content , but the difference between authentic recommendations and questionable marketing tactics lies in one key factortransparency. With 57 percent of consumers naming transparency as the most important value they look for in an influencer, its clear why proper affiliate link disclosures matter. Its not just a legal requirementits a tool for building trust and loyalty.
Frost & Sullivan
MARCH 19, 2025
Stricter Regulations, Sustainability Demands, and Digital Innovation to Spur Global Chemicals Industry Transformation LONDON, 19th March 2025 The global chemicals industry is poised for major transformation in 2025, driven by stricter regulations, sustainability initiatives, and digital advancements. As a key player in sectors like home care, electronics, and automotive, the industry faces growing regulatory scrutiny, accelerating innovation toward safer, high-performance alternatives.
Chaneltivity
MARCH 3, 2025
For revops leaders, its not enough for your program to look like its working you need to prove it through your partner analytics. So, what do you track? And once you know what to track, how do you build a reporting process you dont dread completing every month or every quarter? Keep reading to learn what partner analytics is, how to apply it in your program, and some best practices to adopt along the way.
Remarkable Partnerships
MARCH 25, 2025
Last weeks Corporate Partnerships Everywhere conference was an incredible injection of inspiration and advice from expert speakers. From strategy to innovation, there was no shortage of valuable takeaways. Here are six game-changing insights that stood out for us. Building corporate partnerships is like making wine Matt Turner from Creative Pod said that building corporate partnerships is like making wine.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
Virtual sales success requires new ways of thinking. Sales managers, trainers, sales enablement managers, and sales reps across all industries must adjust to this digital transformation. That doesn’t mean, however, that you can transfer the old ways of doing business to the new blended selling environment. You need to implement essential virtual selling processes or you will get left behind.
Jake Jorgovan
MARCH 6, 2025
Employers always seek ways to optimize tax benefits while supporting employee retirement. To do so, they must understand the complexities of 401k and pension contributions. As an employer, you have several options for maximizing tax advantages and employee benefits. Offering a 401(k) plan can open the door to significant tax breaks. One major advantage of contributing to your employees' 401(k) plans is that employer contributions are generally 100% tax deductible (up to the annual corporate tax
Channel Insider
MARCH 6, 2025
Data management solutions provider OneTrust recently announced an integration with Azure OpenAI, which accelerates and automates AI governance with centralized oversight for responsible innovation. New integration expands agentic AI management capabilities AI teams today are deploying models and launching dynamic agents that interact, learn, and evolve in real time, said Blake Brannon, Chief Product & Strategy Officer at OneTrust.
Impact
MARCH 19, 2025
Retail media networks connect brands directly with high-intent shoppers at purchase. Powered by first-party data, these platforms provide visibility into customer behavior, enabling precision targeting that traditional advertising channels simply can’t match. The numbers speak volumes: U.S. brands using sponsored product ads experience 428 percent incremental ROI by reaching consumers primed to convert.
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