ZinFi

JUNE 30, 2016

Weve already explored in multiple earlier articles the complexity of channel management. It is even more complex for companies that are selling globally, because there is tremendous variability in requirements and parameters from region to region. Weve also written about how global market requirements can have a tremendous impact on channel policies and programs, and on how a company goes to market.

Channel management 52

Channel management Channels and alliances Insurance Banking 52

Impartner

JUNE 30, 2016

FOR IMMEDIATE RELEASE. Under Taylor’s leadership, the company has completely rebranded, increased its leads by a factor of 10, and is now the most award-winning, pure-play Partner Relationship Management solution in the market. SILICON SLOPES, UTAH — JUNE 30, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced Chief Marketing Officer Dave R Taylor was named a CXO of the Year by Utah Business Magazine.

Engineering 40

Engineering 40

Powerlinx

JUNE 20, 2016

How can small and big business work together to build strong communities and profits? Small businesses form a vital part of the American economy and market. In December 2015, businesses with under 50 employees created 93,000 jobs in the US, making them an important source of post-recession job growth. That’s not to say it’s an easy job being a small-scale entrepreneur – Bloomberg found that a staggering 80 percent of people who start businesses fail within the first 18 months.

Credit 40

Credit Strategic partnership Collaboration 40

ZinFi

JUNE 30, 2016

Over the past three decades, the channel has become a very important way for many companies to reach end users, whether they are business buyers or consumers. Whether youre talking about retail or professional channels, the channel is here to stay. However, with globalization, and with products being manufactured in one country and being sold in another, channel marketing has become quite complex.

Insurance 52

Insurance Retail Channel management 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

ZinFi

JUNE 29, 2016

Each of us knows what it feels like to receive a cold call and know that the caller is reading questions from a uninspired script. While from a process standpoint it makes sense to have a standardized example of what you expect from your callers, for maximum effectiveness we should always be looking for new ways to innovate and improve cold calling scripts.

52

52

ZinFi

JUNE 16, 2016

B2B marketing has a reputation for complexity. Because B2B transactions occur between two businesses, with diverse groups of people on each side, B2B marketing requires some savviness to get decision-making parties on the same page. Unlike a traditional direct consumer sale, a good B2B marketing campaign will often deploy multiple touches and use multiple channels to communicate a relatively simple message in an effort to unify decision-makers and raise brand awareness.

52

52

ZinFi

JUNE 15, 2016

What is the most important part of your job as a B2B marketer or business development professional in the tech space today? Generating leads! They are the lifeblood of your business model and the food that feeds your revenue pipeline. Its a lot like a restaurant: Marketers get the public to take notice and walk through the front door, business development gets them to sit at the table and sales takes their order and serves them their dinner.

Business development 52

Business development Collaboration 52

ZinFi

JUNE 14, 2016

The only thing that is consistent in the competitive landscape of the global marketplace is that things are constantly changing. While supply and demand will constantly shift, the one thing that wont ever change is the need to implement strategic selling techniques. Strategic selling is about learning to focus your formal and informal initiatives to gain new business in your prospective market.

52

52

ZinFi

JUNE 8, 2016

Telemarketing has been around for decades, and everyone is very familiar with the dinnertime Are you happy with your long distance service? phone call. A proven technique for drumming up widespread sales and awareness, telemarketing has become a cultural norm. The evolution of marketing in recent years has marked the emergence of a new term, inside sales, that refers to a more focused, prospected and targeted approach to lead developmentnot just churn.

Channel management 52

Channel management 52

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

ZinFi

JUNE 8, 2016

Why is multi-touch marketing important? Customers today live in a complex buying world. They now have the option to buy in traditional brick-and-mortar stores as well as online, by phone, via social media and more. Making it easy for the customer to make a purchase has been taken to the next level. While this is great news for most consumers, it requires a new thought process in the world of marketing.

52

52

ZinFi

JUNE 8, 2016

Over the last decade or so, a new category of software called partner relationship management software or PRM software has been evolving rapidly. Whats the primary driver behind this evolution? Organizations are recognizing the need to build a direct sales force that can increase their reach and drive sales at a lower cost. PRM software tends to address four basic areas of partner lifecycle management: partner recruitment , partner engagement, partner enablement and partner management.

Channel management 52

Channel management 52

Impartner

JUNE 21, 2016

FOR IMMEDIATE RELEASE. Impartner channel growth tracks skyrocketing demand for Partner Relationship Management solutions. SILICON SLOPES, UTAH — JUNE 21, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced it has added Woodbury Consulting Partners LLC to its growing list of channel partners worldwide.

Channels and alliances 40

Channels and alliances Strategic alliances Engineering Collaboration 40

Impartner

JUNE 3, 2016

FOR IMMEDIATE RELEASE. Gorilla joins growing list of Impartner channel partners worldwide focused on meeting exploding market demand for Partner Relationship Management solutions. SILICON SLOPES, UTAH — JUNE 3, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner today announced that it has signed on worldwide channel consultancy Gorilla Corporation as part of its expanding channel program.

Ecosystems 40

Ecosystems Co-Alliance Channels and alliances Strategic alliances 40

Advertisement

The tech world is crowded. And that means the stakes for channel management have never been higher. How do you cut through the noise? Are SPIFFs, business plans, and marketing development funds really worth it? Get real-world, boots-on-the-ground insight into what it takes to build a partner relationship management motion that attracts, trains, retains, and motivates the right partners.

Channel management