ZinFi
JULY 27, 2016
With the right channel management solutions you can tame the complexity and truly unleash the power of the channel. In this podcast, we will explore the core components of channel marketing solutions that you should consider to be successful.
Powerlinx
JULY 26, 2016
Business-matching platform combines predictive analytics and artificial intelligence capabilities to help companies source partnership and growth opportunities globally. Become a member. Powerlinx, a global innovator in the partner economy, today announced that it has completed a $7 million USD Series A funding. The financing round was led by its founders and a global group of strategic investors including France-based business information giant Altares D&B.
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Impartner
JULY 20, 2016
FOR IMMEDIATE RELEASE. Impartner also shortlisted by the 2016 SaaS Awards as Best SaaS for Sales and Marketing; Continues company’s winning streak of national and international awards. SILICON SLOPES, UTAH — JULY 20, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner announced today that Impartner PRM won a Stratus Award for Cloud Computing from the Business Intelligence Group in the Software as a Service category.
ZinFi
JULY 27, 2016
Channel management is complex. We have explored this complexity from a variety of perspectives in previous articles. However, lets not forget that with the right channel management solutions you can tame the complexity and truly unleash the power of the channel. Thats exciting. When you begin thinking about various types of channel marketing solutions, its helpful to think in terms of two key categories: the channel marketing automation platform you will deploy and the channel marketing services
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ZinFi
JULY 21, 2016
Lets begin this discussion by taking a stab at defining through-channel marketing automation (TCMA). What does it really mean? Basically, its about enabling channel partners to generate leads by using marketing assets and a set of marketing tools provided by a vendor or company. The entire purpose of through-channel marketing automation is to enable partners to create brand presence by leveraging the vendor brand and associating it with their own brand, and then driving demand for a set of solut
Partnership Management Hub brings together the best content for partnership management and strategic alliance professionals from the widest variety of industry thought leaders.
ZinFi
JULY 15, 2016
What is channel marketing automation ? Its about automating core channel marketing process steps that allow vendors to recruit, onboard, train, enable and manage their partner network or channel network on a worldwide basis. Partner refers to resellers, systems integrators, value-added resellers (VARs) and others in the technology or manufacturing channel, or dealers, agents and other types of partners in other industry segments.
ZinFi
JULY 12, 2016
To be effective at outbound marketing , one must first have a clear understanding of what it actually means. Outbound marketing by definition refers to paid advertising and media services. That sounds simple enough, but outbound marketing is complex, in part because it rarely exists in a vacuum. It is important to understand the complex relationships and interdependencies between paid (outbound), owned (inbound) and earned media before launching any campaign.
ZinFi
JULY 6, 2016
Inbound marketing is all about bringing in leads. Right? The whole purpose is to drive demand and begin communication with prospective buyers of your product(s) or services(s). In discussions of inbound marketing best practices , a lot of attention and strategy is aimed at driving more traffic to your website. Get more outreach, appeal to a broader audience and get the right people to come to you!
Powerlinx
JULY 25, 2016
Moving forward, digitization is prime to transform nearly every aspect of the logistics industry. With the future potential of Industry 4.0 becoming our present-day reality, the industry is in the midst of rapid change. Cloud computing, cyber-physical systems, and the Internet of Things are all changing how businesses operate. By the year 2020, the number of logistics businesses boasting an advanced level of digitization will skyrocket from 28% to 71%.
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Impartner
JULY 11, 2016
FOR IMMEDIATE RELEASE. Recognition from Utah’s The Enterprise in its inaugural “Enterprise 7” awards continues Impartner’s industry-leading winning streak of national and international awards. SILICON SLOPES, UTAH — JULY 11, 2016 — Global SaaS Partner Relationship Management (PRM) technology leader Impartner announced today that its flagship PRM solution, Impartner PRM, has been recognized with the Technology Award from leading Utah business journal, The Enterprise, in i
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